سانتوش Vishwakarma, Digital Marketing Manager

سانتوش Vishwakarma

Digital Marketing Manager

AYM Commerce

البلد
الإمارات العربية المتحدة - دبي
التعليم
بكالوريوس, B.com
الخبرة
17 سنة, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :17 سنة, 4 أشهر

Digital Marketing Manager في AYM Commerce
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ أغسطس 2017

• Leading the digital marketing, digital strategy, digital planning and social media marketing
campaigns.
• Manage a marketing team of over 8 people across Dubai, India, Saudi offices.
• Strategizing & executing multi-channel digital marketing strategy on CPA (Cost per
Acquisition). In this role lead the digital team across all touch points such as online marketing,
CRM, mobile app, website, Content Management System (CMS) updates, digital asset
management, content calendar conceptualization, social media marketing & provide thought
leadership on digital innovation.
• Planning and pre-executing the search marketing strategies (within the global digital crosschannel
strategy) to market products to online customers.
• Training, managing and allocating work to the digital team.
• Interacting and coordinating with the digital marketing team (Display, Social, Affiliate, CRM..)
to ensure efficiency through all the channels, and aligning budget allocations with the regions'
specifics (Search volumes, industry benchmarks)
• Ensuring (mechanisms to be implemented once the campaigns go Live) brands protection,
conversion optimization, user experience clarity (avoiding excessive Remarketing, and
• matching the right keywords to the right Ad-copies & Landing pages...)
• Forecasting, Planning and re-adjusting digital budgets to achieve targets.
• Digital marketing experience in a B2B environment using CRM / CMS systems like Sitecore, &
Salesforce. Ensuring best HTML practices for Email Marketing.
• Negotiating annual deals and manage key publisher relationships.
• Build & market the Loyalty/Referral programs to keep the users engaged for repeat purchase
• New users acquisition using the right blend of technology and media.
• Engaging the users throughout the app Lifecyle using personalized messaging.
• Maximize return on investment through data-driven customer engagement growth campaigns

Digital Marketing Manager في Musafir.com
  • الإمارات العربية المتحدة - دبي
  • فبراير 2015 إلى يوليو 2017

Planning, Executing & Managing all paid performance channels for the website like Google, Facebook, Instagram, Twitter, Networks/Affiliates.
§ Mobile Campaigns - Driving Downloads, In-App Purchases, Events Tracking from GAW, FB, and Twitter.
§ Google - Search, Display + Retargeting & App Download Campaigns
§ Facebook - Managed all RHS, Link post and Multiproduct ads. Initiated Lookalike & WCA
campaigns. Leads & Transactional Campaigns.
§ Instagram/Twitter Paid - Managed paid campaigns on Instagram and Twitter and to achieve
Leads and Transactions for UAE market.
§ Networks/Affiliates - Managed networks like Tyroo, Trootrac, Shoogloo, Avaz, Arabyads on
CPA/CPL for UAE markets.
§ Media planning - Creating Digital Media plans, Promotional planning of Upcoming products.
§ Reporting - Creating and managing performance reports, measuring ROIs & CPI per campaign.
Creating Dashboards for future projections.

Marketing Head ECommerce في ecart.ae
  • الإمارات العربية المتحدة - دبي
  • أكتوبر 2012 إلى يناير 2015

• Responsible for Conversions/Sales from all Online Marketing Channels like SEO, Google Paid, Facebook Paid, Social Media, Affiliate Networks,
• Analyzing the Google Analytics and taking appropriate measures to improve the online sales.
• Taking care of the Onpage/Offpage Optimization of the website on daily basis.
• Allocating the marketing budgets to appropriate channels like Google Paid Search, Facebook Paid, and Affiliate networks like Retargeting Agencies and etc.
• Introducing new offers, promotions on the website on regular basis to attract the customers.
• Testing different products on various channels for promotion and branding.
• Conducting regular competitive analysis.
• Regular follow-up with category managers to get deals for promotion.
• Responsible for Branding of the website across different platforms.
• Managing whole online marketing team.

Online Marketing Specialist في souq.com
  • الإمارات العربية المتحدة - دبي
  • يوليو 2011 إلى سبتمبر 2012

Web Site:-
• Day-to-day management of the corporate website and working on the same.
• Interaction with various departments, vendors and 3rd party service providers for tasks related to development, implementation and maintenance of the website.
• Design, implementation and maintenance of promotions, banner advertising, special pricing and other e-marketing activities.
• Monthly & Weekly progress reports, detailed analysis and suggestions for further actions for all web related activities.
• Defining and implementing web optimization strategies especially Search Engine Marketing, in coordination with other outsourced agencies also.
• Competition analysis and tracking of new initiatives, trends and activities including forums, blogs etc.

Online Marketing:-
• Planning, implementation and maintenance of web based marketing.
• Drive online marketing opportunities on our site or in conjunction with other niche site to enhance brand visibility within our target audience.
• Online integration of marketing campaigns in coordination with the sales, marketing and PR teams.
• Coordinate the implementation of web based campaigns for each seller.
• Devise and implement new ideas and promotions, Social Media for instance for promoting the online marketing activities and enhancing online presence.
• Developing the digital front-end strategy (planning and budgeting)
• Ensuring ecommerce systems are optimized to maximize sales.
• Monitoring online sale performance data and report on these.
• Defining timings and financial and sales analysis of promotional offerings.
• SEO implementation and improvement of SEO practices.
• Ensuring usability and customer experience for online visitors is continually improved.
• Budget
• Keeping aware of appropriate emerging digital trends.
• Using more online affiliate networks to generate traffic like OpenX, Adknowledge, Tribal fusion and a lot more.

SEO/SEM Manager في Pureprofile India Pvt. Ltd.
  • الهند - مومباي
  • نوفمبر 2008 إلى يوليو 2011

• Planning & implementing SEM/SEO strategies for the website.
• Analyzing & researching on improving the traffic.
• Interacting with client and solving queries.
• Handling queries of SEO/SEM team and solving them.
• Interacting with all departments and making the SEO/SEM process ongoing.

Account Manager PPC في sevdotcom
  • الإمارات العربية المتحدة - دبي
  • مارس 2008 إلى نوفمبر 2008

Arbitrage Process:-
• Handling & Maintaining Google Accounts as such to meet daily targets in Pounds.
• Targeting and Working for UK & US Market.
• Working on huge platforms like Google, yahoo, Msn.
• Bid optimization
• Using Google editor to upload the campaign
• Handling of data.
• Creating Best Ad groups and Ad copy to run the Campaign
• Processing, assigning and monitoring of requests through emails
• Analyzing whole campaign and do the necessary up to the mark to gain profits.
• Client Interaction.
• Search Engine Marketing / Pay Per Click Process:
• Handling QuickDubai.com an Ecommerce site as to get daily Leads for Dubai.
• Handling London Travel Centre a Travel site as to get daily leads for UK.
• Optimizing the account
• Bid Optimization.
• Handling daily keyword Ad group and competitor review checks
• Creating Best Ad groups and Ad copy to run the Campaign
• Keyword Research using different tools.
• Handling Weekly reports

PPC Professional في communicate2
  • الهند - مومباي
  • نوفمبر 2006 إلى مارس 2008

• Worked for UK’s top Multinational Companies.
• Handling daily keyword Ad group and competitor review checks
• Expansion of keywords with quality and accuracy
• Creating Ad groups and Ad copy.
• Using Google editor to upload the campaign
• Bid optimization
• Checking of Disapproved ads
• Providing services to the customers on time
• Processing, assigning and monitoring of requests through emails.
• Able to define, communicate, and mediate process definitions.

الخلفية التعليمية

بكالوريوس, B.com
  • في Nabbharat Shikha Parishad
  • مارس 2007

Complete bachelor of commerce

Specialties & Skills

Social Marketing
Google Analytics
Google Adwords
Analytics
Optimization

اللغات

الانجليزية
متمرّس
الهندية
متمرّس

التدريب و الشهادات

DDA (الشهادة)
تاريخ الدورة:
June 2003
صالحة لغاية:
January 9999

الهوايات

  • Cricket, Reading,