Senior Marketing Specialist
Alyasra Fashion
Total des années d'expérience :12 years, 5 Mois
-Developing and maintaining Alyasra Fashion corporate image and visual identity with the right guidelines, processes, request forms for Marketing and other departments where relevant with cost effectiveness and ROI at the forefront.
-Managing the alyasra.com corporate site in regards to consolidating content from brands, creating own-Alyasra brand corporate content, developing photoshoot with all brands and uploading all images and text/copy on the site using CMS software. Updating brand campaign images, lookbooks, news stories, events, banners, campaigns and ensuring content is rich, updated and engaging to all visitors.
-upporting with all content and management of Alyasra social media platform including Instagram, Snapchat, YouTube, Facebook and Emails.
-Launching corporate level campaigns regionally and locally for Alyasra Fashion brands and stores while coordinating and working closely with participating brands.
-Launch sponsored ads for social media platforms internally including Facebook and Instagram.
-Ensuring all artwork meets visual guidelines, is clear, and conveys the brand story and campaigns’ objectives are reflected and consistent across all channels.
-Sending out newsletters/E-shots for our customer databases, whilst continually building our database through engaging multi-platform activities. Also sending out newsletters/E-shots internally for employees across our markets.
-Implement the Alyasra Fashion content & marketing yearly strategy and how this will tie in across channels, including budget, phasing plan and social media/digital/marketing calendar.
-Content creation and support for corporate marketing collateral (Alyasra Fashion corporate profiles, brochures, packs, partner presentations etc.)
-Supporting HR and Training with Employee Engagement activities.
-Manage the corporate “brand gallery” and “corporate library” and commission new content when required.
-Consolidating and disseminating Marketing and social media reports, presentations and updates.
-Provide support with brand events and campaigns to maximize branding and marketing opportunities.
-Supporting with setting up photo-shoots for multi-brands and ensuring art direction fits corporate guidelines.
-Agency pitching and contractual retainers / agreements.
-Create and develop content across platforms including publications, lookbooks, online/social media artworks, campaigns etc.
-Working closely with other departments including marketing team, operations, management to increase satisfaction, campaign effectiveness and retention levels for customers.
-Ensured that customer data increased through tracking of individual store staff capture %, introducing incentive scheme for customers (competitions etc) and ensuring iPads availability at showrooms, events and functions.
-Developed a ‘calendar of events’ and ‘key information required’ pack for the call center to quickly respond and support incoming and outgoing calls to customers and prospects.
-Implement action plans and recommendations to continue improving Customer Satisfaction and ensuring a high level of standard for the Customer’s New purchase and After Sales Experience.
-Setting up regular meetings with Management, Heads and Operations to discuss CRM monthly performances, and insights and possible improvements to customer service.
-Monitoring and tracking Call Center Agents Performance and areas of improvement and relevant training needed.
-Planning and kicking off loyalty campaigns, repurchase campaigns, win-back Campaigns, SMS campaigns and others.
-Continually increasing Acquisition, prospecting, leads-to-conversion, and Retention levels.
-Disseminating communications to Customers through all tools.
-Executing and coordinating all campaigns, events and displays with marketing department and the call center.
-Developed ‘customer journey’ with support from operations and IT departments.
-Preparing and sending out monthly and quarterly reports for Marketing and Customer opinions / insights, as well as holding presentations and meetings for heads, management and marketing/operations teams to discuss.
•Graduated with Suma Cum Laude in Bachelor of Business Administration in Finance (“Highest GPA” in Finance among class of 2011) •Dean’s List for GPA of 4.00, American University of Kuwait (Spring 2010- Spring 2011) •Presidents List for GPA over 3.50, American University of Kuwait (Fall 2009) •Participation Award in the Academic Showcase for Best Presentations, American University of Kuwait •2nd Place, Best Drawing in Art Competition, American University of Kuwait (Spring 2010) •Invited to participate in Student Showcase for Best Academic Presentations, American University of Kuwait
•Award for “Highest GPA” from all Marketing students at the Australian College of Kuwait •Certificate of Appreciation, Participation in International Fairgrounds College Fair (represented the Australian College of Kuwait) •3rd Place, Best Advertisement Idea for Starbucks Marketing Competition (Fall 2009)