Senior Account Executive - Digital
Promofix part of JGroup
Total years of experience :14 years, 5 months
• Handling local portals (Aljadeed & Lebanon 24).
• Handling Iraqi portals (Alsumaria, Waradana, Mredy & Xendan).
• Handling Shazam, Airpush & Rocket Fuel.
• Acting as the point of contact for clients for digital management matters.
• Managing direct clients and agency accounts.
• Building strong, long-term client relationships and maintaining frequent contact.
• Working with high pace of activities (Calls & Meetings).
• Setting digital strategies for our assigned customers, considering their specific requirements.
• Offering creative ideas to develop exciting campaigns and encourage clients to understand the importance of creativity throughout projects.
• Handling the operations process between the clients and our suppliers.
• Monitoring all stages of campaigns to guarantee that they run smoothly.
• Addressing client queries effectively and in a timely manner.
• Monitoring campaign deliveries and providing clients with recommendations for up sells and re-allocations.
• Analyzing digital campaigns success.
• Sell the benefits of Local COMMERCE as a powerful Marketing tool by conducting Physical Meetings and Sales Presentations through outdoor visits to Merchants.
• Demonstrate first-rate communication and presentation skills.
• Close deals with local merchants on compelling offers for our subscribers based on each business’s products and services.
• Manage end-to-end Merchants relationships: Pitching, Negotiating, and Contracting.
• Work with high pace of activities (Calls & Meetings).
• Deliver results with an aptitude for building relationships.
• Comfortably WORK OUT in the field to identify new businesses to be featured and expand
the range of deals for our subscribers.
• Meet/Exceed individual quarterly and annual sales targets.
* Assist in all marketing issues (primarily leasing / sales) of all on-hand and potential projects.
* Screening and contacting clients.
* Scheduling and showing prospects.
* Advise clients on price and discuss offers with them.
* Assisting clients in filling out applications for rental/ sale, collecting deposits and fees.
* Presenting contracts to clients for signatures.
* Setting and analyzing marketing strategies, deal requirements, and evaluating options; resolving internal properties; recommending business approaches.
* Examining risks and potentials.
* Assisting in the design and launching of advertising and promotional activities that include flyer, brochure, banner design, company profile, website, etc...
* Prepare market study reports.
* Issue presentations.
* Prepare various reports, letters and correspondences as requested.
* Managing all sales activities and meeting revenue objectives. Activities include setting goals, completing competitive surveys and taking reservations. * Identifying and seeking out potential businesses in local and international markets. Maintaining relationships with local & international companies and key people to increase visibility within the local & international markets. * Coordinating and implementing sales and marketing activities of the company. * Ensuring excellent customer service by providing information, resolving problems, and answering questions for customers. Interacting with clients for redressing complaints and understanding their requirements. * Working towards increasing sales and brainstorming with the Manager to come up with new strategies. Making sure that in pursuit of increasing sales the productivity also goes up. * Designing, creating and managing the production of marketing materials (flyers, posters, etc…) * Arranging for effective distribution of the marketing materials. * Executing a wide variety of details that involve direct mail, email broadcast campaigns, marketing trade shows and events, customer communications, media advertisements, promotions, and other marketing plans. * Executing all social media activities * Maintaining, building and updating mailing databases.
Acquired a cumulative GPA of 3.08/4.00 Honored in Dean’s List and Distinction list three times. Courses Completed: Principles of advertising, Media Planning and Analysis, Creativity and copywriting, Global Advertising, Fundamentals of Marketing, Fundamentals of management, Consumer Behavior, Promotional strategy, marketing strategies and policies, Mass Media Research, Mass Media and Society, Public Relations. Nov. & Dec. 2008 AdvirTec Interactive systems Hazmieh-Lebanon Marketing department (internship) • Marketing plan • Marketing Research
