Business Development Manager acting as Country Manager
Forbes Middle East
Total years of experience :15 years, 3 months
➢ Building Strategic Relationship; Cultivating and managing key industry partnerships, fostering mutually beneficial relationships, identifying potential collaborators and developing effective engagement strategies.
➢ Developing and executing innovative strategies to achieve revenue goals and surpass targets
➢ Proactively targeting new opportunities across different verticals (Technology, Government..)
➢ Conducting market research and creating compelling proposals.
➢ Collaborating across teams to design tailored partner solutions
➢ Crafting and delivering compelling sales presentations tailored to partner organizations, showcasing Forbes’ unique value proposition
➢ Employing a strategic approach in negotiations, aiming to establish win-win contracts and agreements that drive mutual growth and sustained partnerships
➢ Monitoring and analyzing effectiveness of initiatives
➢ Providing regular reports offering actionable insights and recommendations to senior management
➢ Adapting strategies based on market knowledge
➢ Building long term relationships with new and existing clients through exceptional pre and post sales service.
➢ Staying up-to-date with the latest market trends and new technologies through online learning and development courses that help me grow in my role.
➢ Developping and implementing comprehensive marketing strategies to promote the media company's brand, products, and services.
➢ Aligning Forbes ME branding, positioning and messaging with our strategic partnerships
➢ Leveraging market insights for targeted marketing campaigns
➢ Communicating the value proposition of Forbes ME products (i.e. Women’s Summit, 30 Under 30 Summit Sustainability and Innovation Summit, etc) through marketing materials.
➢ Analyzing marketing metrics to optimize partner engagement strategies.
➢ Collaborating with cross-functional teams, including sales, content creators, and designers, to develop and execute integrated marketing campaigns across various channels.
➢ Overseeing the creation of compelling marketing collateral, including promotional materials, advertisements, and sales presentations.
➢ Monitoring and analyzing campaign performance metrics and KPIs to evaluate the effectiveness of marketing efforts and make data-driven optimizations.
➢ Collaborating with the events team to facilitate the seamless execution of Forbes ME’s events platform, ensuring alignment with partnership objectives and delivering exceptional experiences for both clients and attendees (i.e Qatar Digital Symposium 2021held in Qatar, 30 Under 30 Summit 2022 held in Egypt, Women’s Summit 2023 held in KSA.
➢ Building and maintaining relationships with external stakeholders, such as media partners, advertising agencies, and influencers, to leverage strategic partnerships and collaborations.
• Promoted the company's existing brands and introduced new products to the market.
• Analyzed budgets, prepared annual budget plans, scheduled expenditures, and ensured that the sales team meets their quotas and goals.
• Researched and developed marketing opportunities and plans, understood consumer requirements, identified market trends and suggested system improvements to achieve the company's marketing goals.
• Recruited trained scheduled, coached, and managed marketing and sales teams to meet sales and marketing human resource objectives.
• Resolved customer complaints by investigating problems; developed solutions; prepared reports; made recommendations to management.
• Stayed current in the industry by attending educational opportunities, conferences, and workshops, read publications, and maintained personal and professional networks.
• Liaised with brand managers on new promotions/pricing.
• Prepared marketing and advertising strategies, plans, and objectives;
• Planned Event and Campaign by developing a serial event content strategy, via media, advertising and social media.
• Maintained relationships with important clients by making regular visits, understood their needs, and anticipated new marketing opportunities.
• Social Media Management; Ads management: fb business ads, google ads, linked ads,
• content creation based on audience
• analytics: fb analytics, google analytics, results analyzing and adaptation
• campaign creations; business catalogue
• Managed Marketing Channels in Lebanon - Gulf - Africa; Website, Facebook, Instagram, Google Ads, Bulk Email Management, Quarterly Newsletter creation, SMS, etc.