Serene Yordi, Community Manager / Senior Editor

Serene Yordi

Community Manager / Senior Editor

Transterra Media

Location
Lebanon
Education
Bachelor's degree, BA English Literature & Diploma in Media Studies
Experience
11 years, 5 Months

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Work Experience

Total years of experience :11 years, 5 Months

Community Manager / Senior Editor at Transterra Media
  • Lebanon - Beirut
  • My current job since January 2015

• Co-founder of ‘Brand Intel’ blog, that focuses on content marketing and brand journalism
• Editing ‘Brand Intel’ publications
• Creating and managing all social media for the blog (Facebook, Twitter, Linkedin Group)
• Continued managing the research department, focusing on new possible clients
• Developing distribution plans to increase content visibility

Research Executive / Social Media Analyst at Transterra Media
  • Lebanon - Beirut
  • March 2014 to December 2014

• Heading the research department, focusing on sales and client research
• Monitoring and studying trends in Social Media tools and applications
• Provided expertise and insight to the Editorial team on consumer conversations using Social Media Analysis tools and services, such as Hootsuite and Radian6
• Researching clients based on their needs analysis for specific media content available

Contributor Relations Manager / Media Manager at Transterra Media
  • Lebanon - Beirut
  • December 2012 to February 2014

• Holding regular conversations with media makers
• Responsible for editing new media uploaded on the website, as well as the captions, tags, and articles
• Responsible for the migration of media through CRMs (Capsules/Salesforce)
• Conducting needs analysis project for all contributing journalists and clients

Intern in the Contributor Relations Department at Transterra Media
  • Lebanon - Beirut
  • September 2012 to November 2012

• In depth research for journalists and media makers, internationally
• Assisting in data entry on Capsules CRM
• Helping in building a regional and international network of journalists and media makers

Education

Bachelor's degree, BA English Literature & Diploma in Media Studies
  • at American University of Beirut
  • June 2012

Specialties & Skills

Microsoft Office
Copy Editing
Efficiency Management
Constant Contact
Microsoft Word
Microsoft Excel
Copyediting
Salesforce CRM
Facebook Adverts
Linkedin Campaign Manager

Languages

English
Expert
Arabic
Expert