Serene Yordi

• Co-founder of ‘Brand Intel’ blog, that focuses on content marketing and brand journalism
• Editing ‘Brand Intel’ publications
• Creating and managing all social media for the blog (Facebook, Twitter, Linkedin Group)
• Continued managing the research department, focusing on new possible clients
• Developing distribution plans to increase content visibility

• Heading the research department, focusing on sales and client research
• Monitoring and studying trends in Social Media tools and applications
• Provided expertise and insight to the Editorial team on consumer conversations using Social Media Analysis tools and services, such as Hootsuite and Radian6
• Researching clients based on their needs analysis for specific media content available

• Holding regular conversations with media makers
• Responsible for editing new media uploaded on the website, as well as the captions, tags, and articles
• Responsible for the migration of media through CRMs (Capsules/Salesforce)
• Conducting needs analysis project for all contributing journalists and clients

• In depth research for journalists and media makers, internationally
• Assisting in data entry on Capsules CRM
• Helping in building a regional and international network of journalists and media makers