Client Servicing Manager - Wavemaker / Mindshare - GroupM Media Pvt Ltd
GroupM Media Pvt LTD
Total years of experience :15 years, 6 months
Support corporate sales and business development teams in servicing accounts by being the primary point of contact. Ensure client satisfaction with the organization's product or service.
Maintain close client relationships across all brand managers.
Participate and coordinate all activities for corporate clients in terms for activations, media led activation, BTL and ATL requirements. Work with creative, media and digital teams closely to have all objectives aligned for a 360-degree integrated campaign.
Weekly report to superiors and stakeholders of the company in-terms of all corporate client activity and track / monitor progress, financials, and revenue.
Leading and coordinating a team of media communication and activation specialists in the conception and delivery of innovative, well-targeted, business-building communications solutions across a variety of media.
To continuously meet media owners (channels, newspapers, magazines etc) to build strong network.
Engaged in advertising and promotional activities done by the institute, to bring in the numbers and build brand image. Advising academic staff with best practices to effectively and efficiently run the institute’s operations.
Supported the academic staff by conducting lectures in the field of Accounting, Business Studies and Economics for senior students - GCE Pearson Ordinary and Advance Level.
Manage the Company’s sales team (Call Centre Staff, Sales Executives, Marketing Executives and Area Sales Managers) by developing strategic business plans covering achievement of sales, revenue and promoting the organization’s presence throughout Sri Lanka.
Planned and implemented systems that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets.
Assisted in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans.
Monitor the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters and electronic bulletins.
Provided high standards of ongoing training for the Sales Team so that they possess sufficient sales and technical knowledge to present information on the company’s products in an accurate and balanced manner.
Job Purpose
Develop and coordinate advertising strategies and campaigns. Determine potential markets for new HSBC Product and services. Also develop market opportunities for new and existing product and services.
Responsible for planning, developing, organizing advertising policies and campaigns to assist Sales staff and Branch Staff. Support business growth and development through the preparation and execution of marketing objectives, policies and programs.
Executing key marketing campaigns for HSBC Loans, Credit Cards, Premier and Advance proposition. Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of Bank product and services.
Maintain close relationship with suppliers, merchants and key stakeholders who contribute towards HSBC’s acquisitions programs and events. Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting and media placement, within time and budget constraints
Acquire, maintain working knowledge and market intelligence of competition and to be up to date with ever-changing marketing trends and economy. Analysing data regarding consumer patterns and preferences. Interpreting and predicting current and future consumer trends.
Regularly pitch stories to the media, create a bi-monthly print and or e-newsletters and manage the advertising function in such a way that all advertisements are effective and reflect a positive image.
Ensure the highest standards of professionalism and courtesy are extended to colleagues and partners at all times. Adhere to standards of performance, best practice and all bank policies. Actively practice and promote good time management and organization skills.
Departments and Responsibilities
General Banking - Account opening and closure. Account packet document handling according to compliance and audit requirements.
Customer Service / Corporate Service & Preprocessing - Handling of customer queries and complains based on payment details, standing instruction information and other queries with relation to the customer’s product sector. Also handled payments from Corporate customers to ensure that all their payment requests are processed in a timely manner within the service level agreement. Acquired the knowledge of Exchange control guidelines, coordinated between branches / Corporate departments to achieve a high standard of customer service.
Salaries & Sri Lanka Central Bank Payments - Corporate payments made to suppliers within Sri Lanka via Lanka Clear of Central Bank of Sri Lanka.
Transaction Processing - Overlooking Banking Assistants processing transactions done for many of the customers via the products offered by HSBC (Real Time Gross Settlement, Sri Lanka Inter Bank Payments, Outward / Inward TTs Domestic and Foreign Currency cluster, Demand Drafts and Cashier Orders. Managing the teller pool team of Service Delivery.
Capacity of a Banking Assistant for the mentioned organization from the 14th of August 2008 to 27th February 2011, covered the following positions / process functions within the Payments and HSBCnet.
Processing of salary payments of employees of Corporate customers, accurately within the agreed Service Level Agreement in order to maximize customer satisfaction.
Crediting of all local and overseas pension payments on respective dates, based on the directive of the Divisional Secretariat of Sri Lanka.
Processing of interbank payments, going to all commercial banks in Sri Lanka. Payments effected via RTGS (Real Time Gross Settlement) & SLIPS. Payments processed within the stipulated cut off times of the Central Bank of Sri Lanka / Lanka Clear (Pvt) Ltd.
Monitoring the accounts of large Corporate customers, transferring funds within customer accounts based on their balances to avoid the account being overdrawn for the day.
Foreign Exchange Deal Processing. Ensuring that all Foreign Exchange Forward contracts settlement instructions are processed on the same day. Forex deal checking, confirmation matching and maintain settlement instructions. Request special rates from dealers for large value transaction of corporate & retail banking customers.
Ensuring all profits and losses are accurately processed as per customer settlement transactions. Actively checking the minimum necessary requirements are met before the customer settlement transactions are sent for processing.
I have completed my Masters in Business Administration in the field of Business Administration, offered by Edith Cowan University – Australia.
BACHELOR OF BUSINESS (MAJORING MARKETING & MANAGEMENT - PERTH AUSTRALIA) The degree I followed was a double major, focusing in the field of Marketing and Management, offered by Edith Cowan University - Australia. ACHIEVEMENTS DURING READING FOR THE DEGREE Edith Cowan University (Perth Australia) -Overall Best Article – Customer Relationship Management (Magazine) Semester 2 – 2008 -Outstanding Achievement in Customer Relationship Marketing. -Commendation on Best Article – Positive Word of Mouth. -Member of the group who produced the Best Magazine (Positive Word of Mouth).
GCE LONDON (EDEXCEL) ADVANCE LEVEL & ORDINARY LEVEL Schooled at Belvoir College International, where I successfully got through my Advance and Ordinary Level examinations, securing distinctions as per below. AWARDS OF EXCELLENCE March 2007 For the subjects Accounting, Computing and Economics. February 2009 Accounting