Assistant Digital Marketing Manager
Rivoli Group
Total years of experience :14 years, 3 Months
• Development of a social media marketing strategy and content creation tailored to current business initiatives.
• Manage digital advertising budgets for over 20+ luxury and fashion brands at Rivoli Group for cross-platform branding and tactical campaigns.
• Measure performance of all digital campaigns against goals for campaign optimization.
• Management of corporate website, UI/UX enhancements and responsive design.
• Devise strategies to drive online traffic to the website using effective SEO and SEM techniques.
• Blogger outreach for online PR and leverage earned media.
• Drive CRM through execution of email marketing campaigns and social media.
• Collaborate with marketing team for digital support during events and activations.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Core team member for e-commerce implementation for Timex and Rivoli Group
• Managed the pre-launch, launch and ongoing marketing strategy and execution
• Social media and community management; engagement through digital campaigns and contests.
• Execution and planning of SEO and SEM strategy with emphasis on Google AdWords and Facebook ads.
• Management and execution of email marketing campaigns for weekly sales and special offers.
• Content creation, setup of the Lemuda blog, website management and upgradation.
• Connecting and negotiation with international wholesalers and distributors worldwide for acquisition of luxury fashion products; product pricing; sales reports
• Conducted market surveys to facilitate trend research and competitor analysis.
• Coordinated with the marketing team to plan and implement promotional activities.
• Conducted product and trends training for the sales & operations team across UAE.
• Created concept boards and prepared fashion forecasting reports for training and development.
• Assisted the visual team to deliver strong floor sets and style mannequins.
• Assisted in retail store operations and providing feedback on customer preferences.
• Customer profiling, styling and personal shopping based on appointment.
• Contacting PR organizations and fashion designers
• Sourcing and buying the necessary props/accessories
• Assisted in styling the ‘look’ for the shoot
• Worked on fashion, cover and product shoots
• Assisted the ArcGIS Image Server project team.
• Worked on product design and development of watermarking process.
Relevant courses: Fashion Merchandising, Management, Marketing, Product Costing, Apparel quality control, Dyeing and Printing • Forecasting and trend analysis • Range planning & Fashion Show • Budgeting & Pricing • Brand development
• Merit Scholarship for eight consecutive semesters • Recipient of All Round Achievement and Chancellor’s Award