Marketing Manager
Sunny Toyota
Total years of experience :16 years, 1 month
Responsible for strategic development and implementation of various measures to maximize the brand image and support sales for all Toyota cars and Used cars
• Recommend Campaign ideas and monitor automotive market trends
• To help position Sunny TOYOTA as a leader in automobile sector through the deployment and management of marketing initiatives within the region
• Ensure effective marketing communications thru social media, print communication and advertising. • Developing Strategies for different car segments with consumer benefits
• Measure, analyze, and report the impact and results of marketing program or events
• Develop and optimize innovative, multi-channel marketing programs that drive demand and shorten the sales cycle.
• Identify, develop, and evaluate marketing strategy with distribution partners.
• Implementation of Promotional plans and Brand roll out campaigns.
• Manage Trade Marketing of assigned brands across all Markets.
• Improve brand communication and visibility in centralized key accounts and retail stores
• Produce Marketing collateral, Merchandising display solutions and point of sale material
• Specialized in Digital Marketing platforms, Content writing, Analyzing Metrics & identifying trends Expertise in determining the most appropriate medium to advertise products or services at a best cost
• Acknowledged for formulating business in new and growth areas and motivating people to perform beyond their normal past established skills/ levels
• An Expert in brand building and Transformation of Marketing Strategies into local actionable plans
• Identify business needs and deliver plans and in-store strategies accordingly.
• Preparing annual budget for Marketing and preparing marketing activity calendar.
• Leading the strategic planning process for the Hamleys brand based on key consumer insights to enhance current portfolio and improve communication with customers.
• Deciding the product portfolio and branding with buying team.
• Executed in mall and outdoor advertising campaigns with confirm ROI to increase the brand awareness.
• Media buying for Hamleys KSA.
• Determine the most appropriate medium to advertise products or services at a best cost.
• Responsible for all visual merchandising that includes window, in store branding, and POS.
• Develop and implement creative and highly successful Marketing & Sales strategies.
• Thorough knowledge of marketing and sales, performing the analysis of client needs and implementing customized solutions.
• Prepared campaigns focusing on various products, highlighting its key features.
• Control the development of programs for modification of existing product and new business.
• Conducted extensive negotiations with partners, establishing synergistic and highly profitable relationships.
• Track the activities of competitors in the region.
• Negotiated catalogue pricing and listings with major groups.
• Identified best practice of retail promotions and developed various ideas around it.
• Coordinated with marketing and trade teams and developed various strategies to increase optimization.
• Analyzed results of all trade promotion activities conducted.
• Monitored all activities related to trade marketing.
• Determined price designs and managed budgets.
• Monitored all marketing and sales activities and prepared various promotion activities
• Ability to analyze trends and recommend necessary changes.
• Monitored all marketing and sales activities and prepared various promotion activities.
• Determined calendar for trade promotions and developed ways to maximize effectiveness promotions.
• Initiated various marketing initiatives according to sale requirement.
• Managed implementation of marketing strategy.
• Develop and implement creative and highly successful Marketing & Sales strategies.
• A team player.
• Thorough knowledge of marketing and sales, performing the analysis of client needs and implementing customized solutions.
• Prepared campaigns focusing on various products, highlighting its key features.
• Control the development of programs for modification of existing product and new business.
• Conducted extensive negotiations with partners, establishing synergistic and highly profitable relationships.
• Determined calendar for trade promotions and developed ways to maximize effective promotions.
• Initiated various marketing initiatives according to sale requirement.
• Managed implementation of marketing strategy.
• Track the activities of competitors in the region.
• Negotiated catalogue pricing and listings with major groups.
• Coordinated with marketing and trade teams and developed various strategies to increase optimization.
• Business development.
• Quarterly Retail audit.
• Territory Management.
• Training the Sales Executive for Sales and Support for Retailers.
• Promotional Events & Marketing for Retailers.
• Planning & distributing the products according to the needs of the Retailers.
• Generating revenue through managing the Retail outlets.
• Contract Negotiations.