Divisional Manager - Kidswear
Jawad Business Group
Total years of experience :23 years, 7 months
Total brand management of all kids brand (Pumpkin patch, Tape a Loeil & Sergent Major) within Jawad business group portfolio. Total kids wear business contributes about 15% to total Jawad Fashion Division’s business.
Driving the business through effective utilisation of the team expertise and keeping them positive with guidance and direction to deliver the desirable results.
Accountable for P&L management, business planning, seasonal OTB & assortment planning. product selection, event planning and execution and pricing and markdown control procedures.
Responsible for running more than 60 outlets across GCC and ensuring the profitable business from them. Also responsible for feasibility analysis and location selection for expansion of the brand in the region.
Driving sales through various activity plans. Arranging for the quarterly training on sales, customer service and store standards and on product knowledge using the brand expertise.
Complete brand management of a kids brand Pumpkin patch. The brand is from New Zealand and it operates about 40 stores in all 6 GCC countries.
Accountable for P&L management, business planning, seasonal OTB & assortment planning. product selection, event planning and execution and pricing and markdown control procedures.
Responsible for driving profit and expansion of the brand in the region. Also responsible for feasibility analysis and location selection for expansion of the brand.
Driving sales through various activity plans. Arranging for the quarterly training on sales, customer service and store standards and on product knowledge using the brand expertise.
Working as Sr. Merchandiser for Pumpkin Patch a NZ kids wear brand.
Worked as Sr. Merchandiser for Arcadia brand. i.e Evans, Dorothy Perkins & Wallis
Worked as Merchandiser for American fashion Accessories brand “Claires”. Was responsible for all initial setup of the system and new store opening pack planning.
1. Mar 1997- Sep 1997, Sales Asst Mothercare,
2. Oct 1997 - Apr 1999, Stock controller, Saudi Arabia
3. Asst Merchandiser - Arcadia brands