Head of Business Development
Arabian Ethicals
Total years of experience :20 years, 4 months
Reporting to the General Manager of Arabian Ethicals.
• Business Development of $52Mn turnover worth of pharmaceutical, Consumer and
Veterinary health care distribution in UAE
• Achieved 8% YoY growth in sales revenue and profit for pharma and consumer division in
2016 and 2017
• Grew growth profit from 36% to 46% in 2 years, through the expansion of sales channels and
development of new marketing strategies
• Launched Cosmetics, Skincare products in the modern trades and pharmacies
• Established a Mother/Child concept by acquiring related brands: Baby
toiletires:BabyMagic®, Baby accessories: NUK®, Babyformula: Friso®, Babyfood:
Alcenero®, mother and baby supplements
• Established regional partnership with +5 companies
• Successfully launched the consumer products in +6 high end e-Commerce like WoJooh™
and Lifestyle™, Momzworld™, …
• Responsible for assigning new agencies for exportation, successfully established new
territories for the consumer goods
Reporting to the General manager and managing a team of 20 sales men/merchandizers to
meet organizational profitability
• Creating business plan, forecasting, demand planning, and distribution plan per channel for
new/existing principles
• Forecast sales targets and ensure they are met by the team
• Work with marketing staff to ensure that prerequisites (like prequalification or getting on a
vendor list)
• Closes new business deals like Life pharmacy, COOPS, Spinneys, …by coordinating
requirements; developing and negotiating contracts; integrating contract requirements with
business operations
• Monthly meeting with the principles for market feedback, supply chain and stock
management
• Identified opportunities for campaigns and trade marketing promotions, services that will lead
to an increase in sales like hospitals activity, e-commerce, promotions
• Support in penetrating the markets and ensure product availability in outlets
Global Product Manager MENA - Cardiovascular portfolio and Dermatology portfolio
Managed the entire product life cycle from strategic planning to tactical activities and support
the products marketing in different countries, launched new products and new formulations
in the region
• Developed and implemented sales, marketing plans for the assigned products/country
• Monitor markets operations and business plans by visiting the markets on quarterly bases
• Conducted training programs, educational seminars for sales staff and health care providers
for the assigned products/countries
• Developed and managed approved promotional budget for the assigned products
• Built and sustained strategic relationships with key opinion leaders in different countries of
the region
• organized marketing event in the region
In Charge of Infertility Portfolio across the Middle East, Turkey And Iran
• Prepared product launch plans and marketing calendars
• Monitored markets operations and business plans by visiting the markets on quarterly bases
• Conducted training programs, educational seminars for sales staff health care providers for
the assigned products/countries
• Attended many international congresses for fertility
• Developed product training material and promotional materials and trains medical
representatives on product knowledge
• Built and sustains strategic relationships with key opinion leaders and other product
stakeholders across the Middle East
• Analyzed the market of assigned products (products performance, market shares,
opportunities and competitors to support product strategy and monitor performance, and
makes recommendations to management
• Monitored market dynamics, competitive reactions, and customer responses and adjusts
product plans, strategies and tactics accordingly
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