Classroom Teacher – Grade 5
Northwest Bilingual School
Total years of experience :15 years, 11 Months
• Designed and implemented curriculum based, multi-sensory lesson plans in language arts, mathematics, science and social studies based on the Virginia standards of learning.
• Assessed, recorded and communicated student progress.
• Organized learning resources and the classroom environment to facilitate a positive learning experience (i.e. anchor charts, additional literature, educational games).
• Balanced whole-group, small-group, & individual instruction to accommodate different academic levels & learning styles;
• Designed and implemented behavior modification system (i.e. noise level charts, reward system, behavioral zones).
• Communicated with parents and caretakers through e-mail, telephone, newsletters; encouragement of parent participation in classroom and at-home learning activities.
• Contributed to afterschool homework club by providing extra support for students.
• Successfully achieved MAP score targets and had the highest improvements outcomes in Grade 5 compared to all grade levels.
• Designed and implemented curriculum based, multi-sensory lesson plans in reading, mathematics and social studies (adapted lessons when required to fit student needs).
• Assessed, recorded and communicated student progress.
• Organized learning resources and the classroom environment to facilitate a positive learning experience (i.e. anchor charts, additional literature, educational games).
• Balanced whole-group, small-group, & individual instruction to accommodate different academic levels & learning styles;
• Designed and implemented behavior modification system (i.e. noise level charts, reward system, behavioral zones).
• Communicated with parents and caretakers through e-mail, telephone, newsletters; encouragement of parent participation in classroom and at-home learning activities.
• Contributed to afterschool intervention program by providing extra support for students.
Copywriting
• Developing content for outgoing materials as well as internal
• Drafting and preparing press releases, articles, blog entries, interview answers, program agendas, scripts, company announcements and corporate communication on behalf of the CEO and other C-level executives
• Drafting marketing collateral content including presentations, brochures, flyers, advertisements, website content, etc.
• Working with the creative team to ensure that content and product theme are in-line with company guidelines
• Liaising with various publications to ensure smooth and timely production of content
Marketing Strategy Planning & Monitoring
• Preparing and maintaining PR and blog calendar
• Assisting in the creation of campaigns for new launches
• Assisting in the development and implementation of brand management strategies
• Participating in company events, conferences, and seminars
Research & Development
• Researching market trends and opportunities
• Monitoring competitors activities
Media & Marketing/Copywriter (Jan 2010 - Present)
Mohamed Hilal Group, Dubai/UAE
Mohamed Hilal Group is a leading company in the region that manufactures and retails high-end luxury perfumes and products, with fifty-two retail outlets across the GCC and three restaurants in the UAE.
Copywriting
• Developing content for all brands and restaurants under the group
• Working with the creative team to ensure that content and product theme are in-line with brand strategy
• Liaising with various publications and television networks to ensure smooth and timely production of content
Product Development and Social Media
• Developing and pitching product ideas, store and restaurant design to the Creative Director - taking a thematic approach and target audience into consideration
• Responsible for managing social media marketing for all seven Mohamed Hilal Group brands
• Developing innovative ideas and concepts, content & promotional writings for all the existing and upcoming brands
Marketing Strategy Planning & Monitoring
• Working directly with the Art Director on photo-shoots and branding ideas
• Prepared monthly reports on the marketing activities & progress
• Assisting in the creation of campaigns for new launches
• Assisting in the development and implementation of brand management strategies
Research & Development
• Researching and producing market trend analysis
• Development of enhanced and new products based on market analytics
• Edited and proofread formal letters, publications, advertisements, etc.
• Periodically ensured all information in the University catalog and website were up-to-date and accurate
• Prepared documents such as recommendation letters, press releases, and advertisements
• Served as a liaison between departments
• Prepared qualitative and quantitative reports
• Taught Grades 2 through 6; English and Social Studies
• Prepared lesson plans and assessments
• Assessed, recorded and communicated student progress.
Recruitment & Human Capital
• Strategically formulated employee incentives (in conjunction with the Marketing department)
• Took candidates through hiring process and worked with recruitment agencies
• Developed and implemented a management training program
Policy & Procedure
• Ensured company manual was up-to-date in accordance with Canadian federal and provincial legislation
