Sales and Marketing
JMBR
Total years of experience :14 years, 4 Months
Achieves maximum sales profitability, growth and account penetration within an assigned
territory and/or market segment by effectively selling the company’s products and/or related services.
Personally contacts and secures new business accounts/customers.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans, implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits, identifying trends, determining system improvements; implementing change. Meets marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions. Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, recommending selling prices; monitoring costs, competition, supply, and demand. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs developing field sales action plans. Identifies marketing opportunities by identifying consumer requirements defining market, competitor's share, and competitor's strengths and weaknesses forecasting projected business establishing targeted market share. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustains rapport with key accounts by making periodic visits exploring specific needs; anticipating new opportunities. Provides information by collecting, analyzing, and summarizing data and trends. Protects organization's value by keeping information confidential. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks participating in professional organizations.
Business development executive for a magazine with one of our major client.
Conceptualization and Implementing competent strategies with a view to penetrate new account and expand existing ones for existing titles
Handling the team, monitoring the day to day activities and pushing to achieve the targets.
Preparation of MIS on periodical basis and providing information about the progress in the field to the top management.
Identification & Development of new stream for conceiving and launching the promotional schemes to create a push and monitoring
Responsible for revenue generation from Advt sales for the specified title.
As a Channel Marketing for Teen Recruit Project
Concentrating on Colleges to set up Kiosk, Vendor follow up, Branding Program
A part of Global Promotional project COKE Happiness Machine.
Developing new business through institutional and relationship with clients.
Making appointments with and meeting new customers
Agreeing sales, prices, contracts and payments
Meeting sales targets
Promoting new products and any special deals
Advising customers about delivery schedules and after-sales service
Recording orders and sending details to the sales office
Giving feedback on sales trends.