Assistant Manager - Marketing
Sumansa Exhibitions
Total years of experience :9 years, 4 months
- Heading the marketing for a global property exhibition. Identifying, strategizing and executing marketing activities across the Middle East, China, Russia and UK.
- Overseeing budgets estimating worth AED 2 million and above.
- Developed and launched an integrated, multi channel marketing plan - print, broadcast, digital and direct marketing that propelled sales worth AED 3M in 2017.
- Producing show collaterals and planning inventory with an effective network of suppliers.
- Creating effective sales collateral like brochures, catalogs, digital marketing content to enhance the opportunity in global markets.
- Designed a web portal to transform the website into a dynamic site, improving the communication flow, mobile optimization and user- friendliness.
- Performing ongoing market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Handled client accounts and developed marketing strategies for brands like Western Digital, Department of Economic Development, Al Jadeed Group and Falconpack.
- Used an integrated approach to create a marketing plan for clients and build their respective brands and businesses.
- Working with account planners to devise a campaign that meets the client's brief and budget.
- Presenting campaign ideas and costing to clients.
- Briefing the creative team who will produce the adverts.
- Negotiating with clients, solving any problems and making sure deadlines are met.
- Managing the account's budget and invoicing the client.
- Strategized creative ideas and concepts for brands like Mazda, Club Apparel, Homes R Us, Tim Hortons, Nikon, Weetabix, Country Club and others.
- Developed copy pertaining to different mediums, like television, radio, print ads, digital ads, outdoor billboards and innovative marketing.
- Familiarized and liaised with clients' products and services, their offering and brand tone, target audience and their competitors' activities.
- Developed creative ideas and concepts, often in partnership with the art director.
- Wrote clear, persuasive, creative copy for different products and services.
- Oversee campaigns through the production stage to completion.
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
- Liaised with production companies, photographers, typographers, designers, cast actors and radio artists.
Marketing | Advertising | PR | Brand Management | Event Management
Marketing | Entrepreneurship | Economics | English | History
