Digital Marketing Consultant
BDO Jordan
Total years of experience :19 years, 4 months
Samman & Co. was established in 1987 and is part of BDO International since 2012 to represent BDO as the fifth largest professional services firm in Jordan in terms of revenues, clients and professional staff.
As a Marketing Consultant at BDO Jordan, My role will be pivotal in shaping and executing strategic initiatives to enhance the marketing landscape of the department. i were responsible for a diverse set of tasks aimed at establishing a robust marketing infrastructure, fostering international partnerships, driving sales, and ensuring the optimization of various systems for effective operations.
Key Responsibilities:
Infrastructure Preparation:
Spearhead the development and preparation of the marketing infrastructure for the BDO Academy Department.
Oversee the implementation of systems and processes necessary for seamless marketing operations.
Launch Announcement:
Officially announce the launch of the marketing systems to both internal and external stakeholders.
Develop communication strategies to create awareness and excitement surrounding the BDO Academy Department's marketing initiatives.
International Agencies Acquisition:
Identify and secure partnerships with international agencies aligning with the goals of the BDO Jordan.
Develop and execute marketing plans tailored to promote these agencies effectively in the Middle East and North Africa region.
Sales Enhancement:
Formulate and implement strategies to increase sales for BDO Academy programs and services.
Collaborate closely with the sales team to align marketing efforts with sales objectives and revenue targets.
Methodology Development:
Actively participate in the creation of methodologies for programming and marketing bids.
Provide valuable insights and expertise to ensure the methodologies are aligned with industry best practices and client expectations.
Digital Forensic Collaboration:
Collaborate with the audit team to conduct digital forensic work related to marketing initiatives.
Ensure marketing practices adhere to regulatory standards and contribute to the enhancement of digital security measures.
CRM System Building:
Lead the establishment and management of a robust Customer Relationship Management (CRM) system.
Customize the CRM system to cater to the specific needs of the BDO Academy, fostering improved client relationships and communication.
Verification and Survey Systems:
Design and implement verification systems to authenticate the credentials of the consulting team.
Develop survey systems to gather valuable feedback for continuous improvement of consulting services.
FBM is a Finance Company based in UAE, Jordan & Ukraine .
My key responsibilities at FBM were IT department & 360 Digital
Marketing strategy . SEO On-Page / Off Page Optimization campaigns),
analytics, and social media management For our business clients .
Create and Design 360 Digital Marketing campaigns for 120 Client.
Audited and fixed the website SEO which resulted in 15% increase in
organic leads .
Built a marketing agency that generated $250k in annual revenue .
Helped the FBM Customers to generated targeted leads ( B to B )
From our systems that we made .
Integrate The
Artificial intelligence with the Digital Marketing .
As a Freelance Digital Marketing Specialist for Ostello Hotel, my mission is to amplify the hotel's online reputation across various reservation platforms. Employing a strategic and data-centric approach, I am dedicated to elevating the hotel's ratings, cultivating positive guest experiences, and driving increased reservations.
Responsibilities include vigilant Online Reputation Management, responding promptly to guest reviews, and strategically curating content that showcases the hotel's unique offerings. Targeted Review Generation Campaigns incentivize guests to share their positive experiences, ensuring a steady stream of favorable feedback.
Through SEO Optimization, I enhance the hotel's visibility on reservation platforms, employing relevant keywords and captivating visuals. Regular collaboration with the management team allows for proactive issue resolution and continual improvements based on guest feedback.
My role extends to comprehensive Data Analysis, where I leverage analytics tools to monitor key performance indicators, generate insightful reports, and track progress over time. Social Media Integration further complements digital marketing efforts, fostering engagement and user-generated content that contributes to a positive online community.
Achievements thus far include a notable increase in the hotel's overall rating, a rise in the quantity and quality of guest reviews, and improved online visibility resulting in heightened booking conversions.
By implementing these strategies, the goal is to not only boost the hotel's rating but also to create a compelling and inviting online presence that resonates with potential guests. This comprehensive digital marketing approach contributes significantly to the overall success and growth of Ostello Hotel in the competitive hospitality industry.
Volunteer in NGO Animal shelter ( Let's Be Smart)
https://www.letsbesmart.org/
Markatcom is an Ecommerce platform In MENA .
Conceived, developed, pitched, and implemented global web strategy
for ARAB $6M business unit By CRM .
Create And Established the Ecommerce platform and integrated it
with getaway payment .
Devised and implemented a PPC strategy which led to increased
conversion rate of 50% at top of funnel
Led 7 team members to deliver marketing services
Created social media campaigns for 120 tenants for lead generation
Abu Dhabi TV is an Emirati television channel that was originally
launched in 1969. It broadcasts from Abu Dhabi. My key responsibilities
at
ADtv were SEO & Develop API for SM platforms .
Achieved 100% ROI in 2013 - Ramadan campaign via YouTube .
Establish The Email Marketing system from scratch and setup the
SMTP in Linux servers .
Requirements management
Systems Analysis
Design systems using Unified Modeling Language Tools
Software Design
Risk analysis & management
search engines (optimization - analysis - Traffic - indexing - marketing - tools )
Web Devloper
Systems Administrator - linux Servers
Quality Management
Configuration management
ITSAF Award 3rd place in middle East Em3an 2nd place Many Recommendation from my Professor
