Total Years of Experience: 30 Years, 2 Months
April 2017
To Present
Chief Financial Officer (CFO)
at ServeU LLC
Location :
United Arab Emirates - Dubai
Additional Roles:
(Sept’17 - June’18) COO ServeU
(Apr’17 - Present) CFO The FitOut (Joinery & Interior Décor)
(Dec’17 - Apr’18) HEAD OF PMO - MD’S Office, Union Properties (Real Estate Developer)
• Reported to the Board of (ServeU, FitOut and Union Properties)
• Responsible for All Financial Reporting and Budgeting for ServeU and FitOut
• Executed Turnaround Financial & Org Restructuring Strategies for ServeU & Fitout
• Responsible for arranging working Capital, Acquisition and Real Estate Funding -(AED 100m - AED 200m)
• Involved in IPO Readiness and Group Restructuring Strategies
• Part of Steering Committee in Selection and Implementation of ERP Dynamics 365 and FSI Concept (CAFM) in ServeU & FitOut
• Responsible in setting up Commercial & Business Development Dept in ServeU
• Responsible in Setting up PMO in Union Properties which involved high level reviews of all Project feasibilities, Business Proposals, Mergers & Acquisitions, Property Leasing issues, engaged with Strategy Consultants extensively (PWC, A&M, Protiviti, Frost & Sullivan, EY)
(Sept’17 - June’18) COO ServeU
(Apr’17 - Present) CFO The FitOut (Joinery & Interior Décor)
(Dec’17 - Apr’18) HEAD OF PMO - MD’S Office, Union Properties (Real Estate Developer)
• Reported to the Board of (ServeU, FitOut and Union Properties)
• Responsible for All Financial Reporting and Budgeting for ServeU and FitOut
• Executed Turnaround Financial & Org Restructuring Strategies for ServeU & Fitout
• Responsible for arranging working Capital, Acquisition and Real Estate Funding -(AED 100m - AED 200m)
• Involved in IPO Readiness and Group Restructuring Strategies
• Part of Steering Committee in Selection and Implementation of ERP Dynamics 365 and FSI Concept (CAFM) in ServeU & FitOut
• Responsible in setting up Commercial & Business Development Dept in ServeU
• Responsible in Setting up PMO in Union Properties which involved high level reviews of all Project feasibilities, Business Proposals, Mergers & Acquisitions, Property Leasing issues, engaged with Strategy Consultants extensively (PWC, A&M, Protiviti, Frost & Sullivan, EY)
November 2012
To April 2017
Business Transformation Manager / Change Manager
at Cleanco (UAE)
Location :
United Arab Emirates - Abu Dhabi
• Reporting to the Executive Board
• Responsible for Change Management : Finance, IT and HR
• Business Process Restructuring involving Business Process Automation (ERP) from Selection to Implementation
• Implementation of Internal Audit Process: From Designing Internal Controls to writing Policies, Procedures and work instructions to finally monitoring and Control.
• Reviewed Financial Projections, Bank Funding and Optimization of working capital.
• Reviewed Business Plans and evaluated investment opportunities.
• Responsible for Change Management : Finance, IT and HR
• Business Process Restructuring involving Business Process Automation (ERP) from Selection to Implementation
• Implementation of Internal Audit Process: From Designing Internal Controls to writing Policies, Procedures and work instructions to finally monitoring and Control.
• Reviewed Financial Projections, Bank Funding and Optimization of working capital.
• Reviewed Business Plans and evaluated investment opportunities.
September 2011
To November 2012
CEO
at Al Shajar Management Consultants
Location :
United Arab Emirates - Abu Dhabi
• Responsible for Business Development, Marketing, Strategic planning and establishment of core services
Specialist Service provided to clients:
• Telecom Cost Management, Telecom Service Provisioning, Dispute Management, Out-source accounting and admin services.
• Development of Corporate Strategies, Operational efficiencies, Key Performance indicators, Dash Board Developments, Management Performance Reports
• Designing Internal Control Systems, Revenue and Risk Assurance Programs
Specialist Service provided to clients:
• Telecom Cost Management, Telecom Service Provisioning, Dispute Management, Out-source accounting and admin services.
• Development of Corporate Strategies, Operational efficiencies, Key Performance indicators, Dash Board Developments, Management Performance Reports
• Designing Internal Control Systems, Revenue and Risk Assurance Programs
December 2008
To July 2011
Vice President Finance
at Etisalat
Location :
United Arab Emirates - Abu Dhabi
• Report to the Chief Financial Officer (HO) & General Manager (AUH Region).
• Responsible for Financial and Management Reporting as well as Revenue and Risk Assurance functions.
• Involved in creation and implementation of strategies for Region’s Performance Targets.
• Responsible for the preparation of Region’s Annual Budgets and MIS package.
• Responsible for Financial and Management Reporting as well as Revenue and Risk Assurance functions.
• Involved in creation and implementation of strategies for Region’s Performance Targets.
• Responsible for the preparation of Region’s Annual Budgets and MIS package.
November 2007
To November 2008
Director Finance
at Etisalat
Location :
United Arab Emirates - Abu Dhabi
• Report to the Chief Financial Officer (HO) & General Manager (AUH Region).
• Responsible for Financial and Management Reporting as well as Revenue and Risk Assurance functions.
• Involved in creation and implementation of strategies for Region’s Performance Targets.
• Responsible for the preparation of Region’s Annual Budgets and MIS package.
• Responsible for Financial and Management Reporting as well as Revenue and Risk Assurance functions.
• Involved in creation and implementation of strategies for Region’s Performance Targets.
• Responsible for the preparation of Region’s Annual Budgets and MIS package.
October 1999
To October 2007
Manager Finance
at Etisalat Corporation
Location :
United Arab Emirates - Al Ain
• Report to the General Manager and Senior Executive Vice-President Finance (HO)
• Responsible for the overall functioning of Management Accounts, Financial Accounts, Billing Control & Credit Control sections
• Involved in creation and implementation of strategies for Region’s Performance Targets
• Improve productivity / efficiency through process improvements
• Responsible for the preparation of Region’s Annual Budgets and monthly MIS package
• Monitoring and reporting of variances and exceptions
• Responsible for achieving Department Targets for collections, accuracy and completeness of processing transactions and Reporting deadlines
• Co-ordinating with Department Heads as well as Senior Vice Presidents at Head Office level for resolving issues
Achievements
• Reduced number of debtor days from 58 to 50 days by resolving operational issues.
• Increased total collections via PCPM (public cash payment machines) and On-Line (E-shop) by 40% thereby generating cost savings and reducing dependency on cashiers.
• Under my supervision, Al Ain finished the CDMS Project.
• Committee member for Tender evaluation & selection team.
• In-charge of CSIN (Customer Services Identification Number) project.
• Planning and re-structuring of Accounts section into more functional sections that involved smooth handover of responsibilities to accounts staff with clear objectives.
• Achieved approx 98% Revenue Assurance by implementing reconciliation controls
• Liased with IT and HO (Finance) to improve MIS exception Reports to highlight revenue leakages
• Responsible for the overall functioning of Management Accounts, Financial Accounts, Billing Control & Credit Control sections
• Involved in creation and implementation of strategies for Region’s Performance Targets
• Improve productivity / efficiency through process improvements
• Responsible for the preparation of Region’s Annual Budgets and monthly MIS package
• Monitoring and reporting of variances and exceptions
• Responsible for achieving Department Targets for collections, accuracy and completeness of processing transactions and Reporting deadlines
• Co-ordinating with Department Heads as well as Senior Vice Presidents at Head Office level for resolving issues
Achievements
• Reduced number of debtor days from 58 to 50 days by resolving operational issues.
• Increased total collections via PCPM (public cash payment machines) and On-Line (E-shop) by 40% thereby generating cost savings and reducing dependency on cashiers.
• Under my supervision, Al Ain finished the CDMS Project.
• Committee member for Tender evaluation & selection team.
• In-charge of CSIN (Customer Services Identification Number) project.
• Planning and re-structuring of Accounts section into more functional sections that involved smooth handover of responsibilities to accounts staff with clear objectives.
• Achieved approx 98% Revenue Assurance by implementing reconciliation controls
• Liased with IT and HO (Finance) to improve MIS exception Reports to highlight revenue leakages
April 1996
To October 1999
Finance Manager
at Al Ghurair Centre
Location :
United Arab Emirates - Dubai
• Reported to the GM and Chairman / Board
• Prepared corporate budgets and contributed significantly to strategy and planning
• Evaluated feasibilities and advised on new investment opportunities
• Project Leader in the evaluation and assessment of vendors for the ERP solution for Al Ghurair Centre
• Part of the team to implement corporate finance strategy on the Al Ghurair Centre expansion loan of AED 1.4billion
• Responsible for recruitment, training and outsourcing staff
• Reviewed and oversaw contractual agreement with third parties including Private Health Ins
• Responsible for arranging for Internal, external audits and other consultants’ assignments
Achievements
• Project Leader for the implementation of the ERP solution for Al Ghurair Centre. Involved in developing functional requirements, evaluating and assessing packages and the suitability of the vendors
• Improvements to the Budgeting and reporting Process, Reviewed and implemented MIS
• Improved Reporting System by providing information on Product Profitability, Segmental reporting and Cost Centres Profitability
• Set up subsidiary Companies as part of Group restructuring
• Organized Capital Distribution as part of Group Restructuring Process
• Set up an independent Department to deal with Labour & Immigration matters of the 4, 000 group staff members
• Prepared corporate budgets and contributed significantly to strategy and planning
• Evaluated feasibilities and advised on new investment opportunities
• Project Leader in the evaluation and assessment of vendors for the ERP solution for Al Ghurair Centre
• Part of the team to implement corporate finance strategy on the Al Ghurair Centre expansion loan of AED 1.4billion
• Responsible for recruitment, training and outsourcing staff
• Reviewed and oversaw contractual agreement with third parties including Private Health Ins
• Responsible for arranging for Internal, external audits and other consultants’ assignments
Achievements
• Project Leader for the implementation of the ERP solution for Al Ghurair Centre. Involved in developing functional requirements, evaluating and assessing packages and the suitability of the vendors
• Improvements to the Budgeting and reporting Process, Reviewed and implemented MIS
• Improved Reporting System by providing information on Product Profitability, Segmental reporting and Cost Centres Profitability
• Set up subsidiary Companies as part of Group restructuring
• Organized Capital Distribution as part of Group Restructuring Process
• Set up an independent Department to deal with Labour & Immigration matters of the 4, 000 group staff members
November 1993
To February 1996
Senior Auditor
at KPMG
Location :
United Arab Emirates - Dubai
* In charge of major audit assignments which included Service Industry clientele
* Performed audits in accordance with International Standards on Auditing and UAE Commercial Companies Act
* Performed audits in accordance with International Standards on Auditing and UAE Commercial Companies Act
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