Assistant Brand Manager
Robert Bosch Middle-East FZE
Total years of experience :14 years, 8 months
Division: Power Tools.
Main tasks and responsibilities:
- Price positioning and sale of new products to the countries of the GCC region.
- Price positioning and sale of promotions in the South Middle East Africa (SMA) area.
- Monitor and analysis of Key Performance Indicators and sales figures (based on SAP-system) for all the countries in the SMA area.
- Updating the Marketing Plans for the countries in the GCC region.
- Support in the realization of local communication SMA.
- Support in the organization of the Regional meeting event taking place in December 2011 with all the Country Sales Directors from SMA.
Division: Professional Power Tools.
Main tasks and responsibilities:
- Support all activities and monitor all Key Performance Indicators concerning Italy, Greece, Spain, Portugal, Turkey and South Middle East Africa.
- Responsible for pricing proposals for new product innovations.
- Analysis of internal sales figures and margins based on SAP-system concerning all European countries.
- Deal with country specific requests and promote synergies between country sales organizations and business unit.
- Help to organize event for Italian dealers to present new products and current product portfolio.
Core Business: Design & Sale of promotional items to companies belonging to various industrial sectors.
Main tasks and responsibilities:
- Salesman function
- Buyer function
- New customers research
- New suppliers research
- New products research
Master in Management, Faculty of Science in Economics University of Lugano (USI), Lugano / Switzerland Teaching language: English Final average grade: 8.5/10 Exchange student at Copenhagen Business School from August 2008 to June 2009. Average grade: 9/10. Thesis title: “The Effect of Brand Equity on Shareholder Value: a literature review and empirical analysis”. Grade 9.5/10 August 2007: Received study-merit scholarship issued by University of Lugano (USI).
Faculty of Science in Communication Thesis title: “Sales Promotions and the Gift: effects on the final consumer”. September 2005 and 2004: Received study-merit scholarship issued by Università dell'Insubria di Varese.