Chief Marketing Officer
Motisun Group Ltd.
Total years of experience :24 years, 3 months
Responsible for all marketing initiatives across the group companies spread across Tanzania, Mozambique, Zambia and Uganda. Business planning, market entry plans, branding, PR, advertising(digital and offline), market research, marketing to retail and distributors, product launch and rollout, sales promotion etc were all part of the portfolio. Marketing extended to beverages, steel products, plastics and paint which were among the core businesses for Motisun Group.
Market development for Zn-Al coated steel and its penetration in industrial, infrastructure, commercial and residential sector as against traditional alternatives.
Establishing and sustaining brand leadership for ZINCALUME® Steel, COLORBOND® steel in India & SAARC countries.
High share of wallet with key customers.
Responsible for all marketing operations for existing brand portfolio.
Launch of new business in wires and a new line of swich accessories.
Retail marketing ensuring steady volume pull through.
Market share mapping.
Ne product development of load centres.
Responsible for marketing entire tractors line on an All India basis.
Marketing strategy development.
Market research on customer profiling, buying behaviour, satisfaction etc.
Advertising planning and execution.
Co-ordination with operations for product support and development.
Turnaround of declining brands through brand rejuvenation.
Product development and launch of new brands and targeting new customer segments.
Development of marketing plans and its execution for All India operations.
Control of operations for electrical motors. Leading a team to ensure meeting of monthly production.
Grading system is on a 10 point scale.