Swathi Raman, Assistant Manager

Swathi Raman

Assistant Manager

Sony Gulf FZE

Location
United Arab Emirates - Dubai
Education
Master's degree, Retail Management
Experience
6 years, 4 months

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Work Experience

Total years of experience :6 years, 4 months

Assistant Manager at Sony Gulf FZE
  • United Arab Emirates - Dubai
  • May 2007 to April 2011

Product Management
• Experience across key Sony categories - VAIO Laptops, Projectors, Computer Peripherals & B2B Hotel TV business
• Actively involved in planning & implementing new product launches based on potential and feasibility studies
• Implemented marketing activities for enhancing brand presence and visibility with power retailers (aided in designing appropriate POP material, stands, press releases/advertorials)
• Keen involvement in various promotional activities, training for creating brand awareness, maximising sales & increasing market share
• Product positioning of SKUs as per specific market segments to ensure revenue generation as well as profitability for category
• Implemented tactical pricing strategies based on individual market variations such as consumer preferences and placement versus competition
• Responsible for planning and co-ordinating major events like Gitex/Hotel Show/Business Plan Meetings
• Hands-on experience of planning, accurate forecasting & inventory management both at vendor and distributor levels
• Liaised with the brand team to design marketing collaterals and print media executions
Area Management
• Currently handling Bahrain and overlooking business operations internally for Kuwait, Qatar and Oman as well for VAIO
• Key emphasis laid on channel management and actively engaging business partners even at the retail level.
• Constant communication/updates to distributors with regards to new model/pricing information and key market developments
• Set up various promoter and target based incentive schemes with the goal of increasing sales
• Handled GCC markets and Africa right from the initial stages of the Hotel TV B2B business
• Worked on preparing region centric business plans for maximising corporate Hotel TV sales

Education

Master's degree, Retail Management
  • at SP JAIN Dubai-Singapore
  • April 2007

Special Group Project with Sembawang Logistics on ‘Toll Asia’s Partnership with Colgate Palmolive & Strategic Entry into China’  Won Best Presentation on ‘Doing Business in China and the Asia Pacific Region’ for the 2006 Management Summit held at SPJCM Campus.  Dissertation on “Critical choice drivers for customers in choosing jewellery outlets using the Engel Kollat Blackwell Model (EKB Model)”

Specialties & Skills

Planning
Pricing
Product Launches
Press Releases
MS Office