Assistant Manager
Sony Gulf FZE
Total years of experience :6 years, 4 months
Product Management
• Experience across key Sony categories - VAIO Laptops, Projectors, Computer Peripherals & B2B Hotel TV business
• Actively involved in planning & implementing new product launches based on potential and feasibility studies
• Implemented marketing activities for enhancing brand presence and visibility with power retailers (aided in designing appropriate POP material, stands, press releases/advertorials)
• Keen involvement in various promotional activities, training for creating brand awareness, maximising sales & increasing market share
• Product positioning of SKUs as per specific market segments to ensure revenue generation as well as profitability for category
• Implemented tactical pricing strategies based on individual market variations such as consumer preferences and placement versus competition
• Responsible for planning and co-ordinating major events like Gitex/Hotel Show/Business Plan Meetings
• Hands-on experience of planning, accurate forecasting & inventory management both at vendor and distributor levels
• Liaised with the brand team to design marketing collaterals and print media executions
Area Management
• Currently handling Bahrain and overlooking business operations internally for Kuwait, Qatar and Oman as well for VAIO
• Key emphasis laid on channel management and actively engaging business partners even at the retail level.
• Constant communication/updates to distributors with regards to new model/pricing information and key market developments
• Set up various promoter and target based incentive schemes with the goal of increasing sales
• Handled GCC markets and Africa right from the initial stages of the Hotel TV B2B business
• Worked on preparing region centric business plans for maximising corporate Hotel TV sales
Special Group Project with Sembawang Logistics on ‘Toll Asia’s Partnership with Colgate Palmolive & Strategic Entry into China’ Won Best Presentation on ‘Doing Business in China and the Asia Pacific Region’ for the 2006 Management Summit held at SPJCM Campus. Dissertation on “Critical choice drivers for customers in choosing jewellery outlets using the Engel Kollat Blackwell Model (EKB Model)”