Multichannel, Digital Marketing & Transformation Lead
Novo Nordisk
Total years of experience :13 years, 4 months
Leading with a unified and orchestrated approach to transform our future frontline (sales & marketing) capabilities to defeat Diabetes!
- Developing and evolving a sustainable and efficient Customer Engagement Model to excel commercially with minimum environmental impact
- Orchestrating and navigating Novo Nordisk’s marketing Ecosystem (Multichannel / Digital)
- Translating brand strategies into insight-driven Multichannel/Digital Engagement plans
- Optimizing content creation and re-cycling while implementing the inbound marketing approach
- Driving multichannel/digital execution excellence across a set of owned and 3rd party tools/vendors (F2F, Websites, Apps, IMs, Social Media, Media Buying, SEO, Virtual etc.)
- Closing the loop - Analyzing engagements across channels to evolve future MCE strategies
• Core responsibility - Leading the Digital transformation across TA’s - taking overall responsibility for all E-commerce, Digital and Social Media Marketing across all brands of GSK Pakistan
• Develop frameworks to help enable marketers to build their channel selection strategy, accounting for variables and dynamics such as customer group, marketplace, lifecycle stage, investment level etc.
• Continuously feed customer insights to the commercial team’s brand strategy
• Lead the 12-month multichannel operational plan to deliver the activities that build towards the longer-term strategy, including oversight of multichannel activities with market leads to ensure effective delivery and measurement of outputs
• Represent GSK brands to both internal (GSK’s global support teams and partners) and external stakeholders (strategic vendors, health care professionals)
• Provide forums for education and sharing of best practices to marketing teams, executive leadership and cross functional resources
• Continuous evaluation of the MCE (Multi Channel Engagement) strategy to optimize channel, customer, consumer offering
• Lead and align multi-stakeholder relationships (Category, Marketing, Sales, agency partners, technology support, Communications) to ensure ongoing alignment with MCE strategies
• Grow stakeholder engagement in the country and alignment to the MCE strategy
• Inspire the marketing brand teams by developing MCE capabilities and strategies and growing capability through training and coaching
• Overall accountability for setting and achieving multichannel operations metrics including key performance indicators (KPIs) and service level agreements
• Responsible for alignment to global standards, enabling technologies and Sales force CRM solutions, including Closed Loop Marketing and e-Meetings / Web Conferencing
• Expert leadership of the MCE in the brand teams as well as key stakeholders in other functional areas (Medical, Regulatory, Compliance, Legal, IT)
• Manage Digital media presence of various brands - Urdu1, Huawei (Qatar), PakSuzuki - Corporate, Suzuki Swift, Garnier Men, Dettol, Geely (Oman), Mobilink Business
• Make pitches to new and potential clients to expand company's business
• Enhance and grow relations with new/existing local & international clients
• Manage multiple departments - Content, Execution & Reporting
• Develop Content/Campaign Strategies to fulfill brand objectives
• Identify and alleviate project risks
• Analyze metrics and manage budgets to track success and meet goals
• Assess strategies to determine rate of return
• Monitor new and emerging technologies and technology applications
• Manage day-to-day operational aspects of assigned projects
• Develop digital and social media advertisement strategies
• Conduct interviews & coordinate with HR department to fulfill team requirements
• Train and develop new hires
I have a cumulative GPA of 3.1 in BBA (Bachelor's in Business Administration). I have also earned a
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