Syed Ashraf, Product Manager

Syed Ashraf

Product Manager

Best Food Company LLC

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration
Experience
16 years, 11 months

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Work Experience

Total years of experience :16 years, 11 months

Product Manager at Best Food Company LLC
  • United Arab Emirates - Dubai
  • My current job since July 2014

Brought on board to develop and execute marketing plans, analyze market developments & sustain and improve the existing brand presence.

 Responsible for a product line of 3 brands exceeding Dhs. 65 Million in sales revenue annually.
 Ensure implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share.
 Evaluate how changes in product positioning will impact sales, volumes, expenses and profitability.
 Study products positioning vs. competition for each category.
 Submit weekly reports reflecting competitive activities with recommendation towards product/market enhancement in coordination with management
 Managing and allocating the marketing budget on a month to month basis.
 Conduct regular field visit to monitor and control the execution of the planned activities.
 Communicate and train the sales team / merchandising team on plan-o-gram implementation.
 Work with advertising agencies to execute defined promotions and events to reach set goals in line with budgetary limits.

Brand Executive at Federal Foods LLC
  • United Arab Emirates - Dubai
  • May 2010 to September 2013

Responsible for a sales turnover exceeding Dhs. 700 million in revenue.
Delivering on bottom line variables.
Laying down channel-wise strategies.
Analyzing market demand.
Identifying new market trends or market potentials .
Carrying out competitive analysis.
Develop marketing collateral in conjunction with in house art & design department and creative agencies.
Initiating Tactical promotions.

Field Service Specialist at Maxwell Paper Canada Inc.
  • Canada
  • November 2008 to November 2009

Configure and install small to medium sized Windows networks.
Pre-configuring terminals at the depot before installation.
Installation of various P.O.S (Point of Sale) terminals.
Trained end users on application functionality.
Attending support calls and troubleshooting terminals on site.

Product Expert at Future Shop
  • Canada
  • January 2008 to November 2008

Responsible for sales in Computer and Communications products and accessories.
Having flexibility in sales for all floor departments.
Performing and updating inventories for product.
Monitoring the quality management system.
Sharing responsibilities with the management.
Preparing process flow diagrams of the inventory maintenance functions, weekly sales analysis and competitive shops.
Spearheading the sales and marketing operations encompassing key account management, customer management, and logistics.
Provided continual training on products, policy promotions, company’s training program and areas of personal development.
Successfully conducting marketing campaigns, Trade Shows & representation of the company in related fields of activities.

IT Support Technician at VIG Computers
  • Canada
  • February 2006 to December 2007

Diagnosed and fixed hardware and software problems
Setup new computers and installed them on network
Solved common users’ problems in the help desk environment

Education

Bachelor's degree, Business Administration
  • at DeVry University
  • October 2005
Bachelor's degree, Business E-Commerce
  • at DeVry College of Technology
  • July 2005

Specialties & Skills

Marketing Communications
Brand Management
Marketing Strategy
Market Research
Product Launch
All Windows O/S
Sage Business Vision
Advance knowledge of File Maker pro
Proficient in MS Office
Advisor

Languages

Urdu
Expert
English
Expert