account director
The Cheek
Total years of experience :14 years, 6 months
Personally managing 8 major accounts throughout
• Handling digital campaigns for both KSA and Egypt market for social media campaigns which includes strategy and visual development (Clients: Pepsi Cheetos & Doritos)
• Working on campaign media plans and budgets across the MENA region and Egypt for different clients and handling the bookings with the media agency. This includes - print, outdoor, radio and digital (Clients: ABM - Apple Authorized Distributor, Candy, Marmum & DP World)
• Liaising with third party service providers such as production teams and suppliers in developing stands for events and trade. (Clients: Candy, Phillips)
• Management and development of projects -. in-store activities, events, samplings, roadshows - for different clients
• Handling new and ongoing packaging jobs for different client and industries (FMCG products)
• Coming up strategic process with an assigned team for each a campaign idea/concept
• Prepare client budgets; reviewed all client billing and managed monthly invoices
• Participate in new business presentations as part of management team
• Train internal team on customer and project requirements, as well as managing new junior account executives
Clients: • Arab Business Machine • Americana • Candy • Citi Bank • Danone Group • DHL • DP World • KAO USA Inc
• Kellogg’s • Marmum • Panasonic • Pepsi CO. • Philips • The Principles Mena
• Going through the strategic thinking exercise with an assigned team to come up with a campaign idea/concept, revising and modifying the same as per clients' requirements and ascertaining compliance with clients' advertising requirements
• Liaising with third party service providers including PR, media and production teams whilst involving with account manager and assisting in briefing media, creative and research related activities
• Drafting media proposals and spreadsheets and coordinating with clients to discuss project brief and estimate costs
• Working closely with the clients throughout the campaign and maintaining high level of service standards
• Scheduling meetings with clients/other agencies staff and preparing regular status reports to keep them updated about the progress of various advertising and marketing campaigns
Clients: •IKEA • AL Futtaim Watches & Jewelry
• Reviewing existing ideas and concepts, revising and modifying the same as per clients' requirements
• Working closely with the clients throughout the campaign and maintaining high level of service standards
• Creating a portfolio of client accounts and monitoring the ongoing activities related to them
• Conducting meetings with the clients as well as informing them about the current work status of their projects
Clients:
• Turner (Cartoon Network) • KAO USA Inc • Dubai Cares • Danone Group • Henkel
Key clients handled throughout
