Head of Social Media
Digital Media Sapiens
Total years of experience :16 years, 5 Months
Develop and manage clients Digital and Social Media Marketing campaigns using different methods such as paid search, SEO, PPC and social media in English and Arabic.
- Handling client portfolio consisting of Real Estate, Fashion, Dental, Real Estate, Cosmetic, Food, Medical. FMCG and Electronics industries.
- Marketing consultancy for all clients to maximum growth, potential and for some ROI.
- Concept, Strategy and launch of of leading food brands in the respective niche sector.
- Manage all aspects of client management, marketing operations and client pitches
- Design, build and maintain social media presence and oversee social media strategy for clients.
- Collaborate with internal teams to create landing pages and optimize user experience
- Work with internal SEO specialist to increase the number of visitors to a website by achieving high-ranking placements in search results.
- Run brand awareness or ROI campaigns to generate leads for clients through multiple digital platforms.
- Content, blog writing and copywriting.
- Marketing consultation alongside working with marketing team, supporting teams to plan and implement campaigns on time and on budget.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns with digital team.
- Working with the SEO team to optimize website and social media channels for SEO as well as usability
CRYO Health is the first company in the Middle East to introduce Cryotherapy in the UAE and Lebanon and offer unparalleled services to improve one’s life, health and overall well being.
Responsible for the planning, development and execution of CRYO’s Marketing and PR initiatives and the establishment and setup of the Marketing Department and transitioning the company from a start-up to a corporate modeled environment.
- Creating and implementing the Marketing Communications plan, strategy, goals and budget.
- PR relations for events, influencers and celebrities to interviews and social media coverage.
- Partnership, sponsorships and barter opportunities for coverage, interviews, social media.
- Brand awareness and targeted campaigns to establish CRYO as a lifestyle brand.
- Collaborating with influencial names in the industry to build the brand and deliver strategic results across the UAE and further expanding into international markets.
- Events and sponsorships to increase awareness and reach in the market by segments.
- Reworking and re-launching of the company website. (www.cryo.com)
- Marketing collateral and promo material creation, monthly newsletter.
- Establishing the Social Media department, strategy and planning.
- Meeting with PR agency for launches, announcements.
- Meetings with the Digital agency for Google Adwords, SEO, Website visitor tracking, blog tracking, newsletter tracking and increased social media activity.
Media, Marketing, Communications and Events for 3 international skin and haircare brands, Proactiv and Methode Cholley (UAE) and ASN’s three Television shopping channels across the Middle East, Alpha, A One and ASN. Proactiv is the number one Acne solution in the US and in the UAE market, while Methode Cholley is a high end Swiss Skincare brand, and Kezy is an international Italian haircare brand.
- Delivering the annual Marketing budget in conjunction with the sales department.
- Liaising with our Media and Advertising Agency for our Advertising and Media campaigns.
- Monitoring, reviewing and reporting on all marketing activity and results.
- Media Planning and buying for Methode Cholley’s UAE launch in 2012.
- Maintaining contacts with the media, and handling press related material.
- Developing and overseeing the production of marketing campaigns and materials.
- Writing and proofreading copy
- Organizing and attending events such as Dubai Derma and mall activations.
- Deciding upon the ATL and BTL activities for both brands as seen necessary.
- Market research for existing and future products and monitoring competitors.
Client portfolio: Chanel (Middle East), Etoile La Boutique, Valentino, Tods, Hogan, Tara Jarmon, Antik Batik, Faces, BMI (British Midlands International) and L’Occitane.
Previously handled the following clients: Carolina Herrera, Swarovski, Chaumet, Celine, Marc by Marc Jacobs (fashion), Berlutti and Michael Korrs.
- Negotiating and purchasing individual media spots, from print to TV, radio and outdoor media to yield the highest ROI for the client and communicate their message to the target audience.
- Maximize the impact of client’s advertising campaigns through the use of a range of media.
- Client meetings for progress updates and goal reevaluation.
- Networking with Media Suppliers for client media relationships. new industry trends and advertising opportunities.
- Monitoring client’s campaign and its effectiveness
- Staying up to date with industry research figures, statistics, distribution numbers of newspapers and magazines etc.
- Planning and implementing communication projects for each media channel.
- New project launches, local and international exhibitions, events, campaigns, customer communication, and PR in liaison with the Advertising, Media and PR agencies.
- Working alongside our in-house creative department as well as other Advertising agencies to produce promotional material, from advertisements, brochures, leaflets, email shots and other relevant material.
- Providing support to sales departments.
- Writing and copy editing text for advertisements, presentations, brochures, company website and newsletter.
- Organizing events and exhibitions including sponsorship such as Campaign Awards, corporate dinners, exhibitions, Cityscape etc.
- Monitoring advertising campaigns and collecting information on various new media and advertising channels and tools.