Digital Marketing Executive
June FZCO
Total years of experience :13 years, 9 Months
Marketing campaign strategy and reporting
Google Analytics
Social Media content and community management
Email marketing strategy
Google Adwords Certified
On-Page SEO implementation
Supervised the design and web development team
Supplier sourcing and managing
- Plan and manage email marketing strategy for all divisions
- Create & Implement social media strategy in line with company messaging
- Website development, maintenance and updating
- Expand on new digital marketing strategies for B2B like Adwords, LinkedIn Ads & Facebook Ads
- Budget annually for marketing activities and report on same year end
- organize and represent at t exhibitions; create print and online collaterals for the same
- Source and manage freelancers on a regular basis
Skills list:
- Email marketing
- Display advertising
- Google Analytics
-Social Media softwares - Hootsuite, Cyfe
- Affiliate platforms experience
- Content Management Systems experience
- Website set up and managing
- Set up, manage and report on all social media channels
- Create content for the websites
- Channel growth for new business acquisition
- Draft company case studies
- Grew online presence by 10% month on month
eProspects is a third party lead generation agency sourcing qualified leads through it's affiliate network for companies in the financial and home improvement sector.
- Managed affiliates promoting in house offers in the financial vertical on a daily basis. Monitored campaign performance, created reports and pushed activity to reach targets.
- Undertook monthly creative briefs to ensure a steady flow of fresh assets; rolling them out to affiliates and measuring its performance in comparison to past creatives.
- Researching, pursuing and recruiting new affiliate opportunities to optimizing available media.
- Experienced in using affiliate networks likes of Affiliate Window, Online Media Group, TradeDoubler, commission junction and more.
- Launched company's products on the Affiliate Window platform to build affiliate list and reach wider user base while cutting down on individual manual work.
Digital Media Executive at Defaqto (London) August '11 - May '12 (10 months)
- Managed popular consumer website www.find.co.uk, serving 3rd party ads/ creatives.
Sourced, edited and placed content and liaised with clients for creating promotional content - pop under, pop up pages, takeovers and more.
- Other duties were invoicing, using CRM system, working the Atlas system to create third party tracking tags, sourcing performance reports and informing affiliates of availablead space, meeting affiliates to push activity and reporting on progress
Radio City - Internet Department - Aug 2008 - Aug 2009 (1 year)
- Worked as Copy Editor for Radio City's website. Wrote industry related news items, subbed copy, commissioned articles, ideated on monthly specials and used social media for effective online promotion and community building.
- Sourced and managed a team of freelancers
- Used Content Management System (CMS) for updating and maintaining content
- Managed 'mobile department' for the entire company dealing with stations all over the country
- Coordinated with external content agencies and helped in increasing the site's footprint considerably through content and SEO tactics.
- Responsible for online launch of new bands/ talents launched on air
Graduated in Bachelors of Mass Media - Journalism in 2008
Masters in Multi-Media Journalism, Bournemouth University - BJTC and NCTJ accredited Oct 2009- Aug 2010 - The course had subjects like online, TV, radio production Media Law and Convergence Journalism which is print, online and TV together as well as building a website and creating content for it.
Mumbai University, Jai Hind College, Bachelors of Mass Media-specialization in Journalism, 2005-2008 - First class: 67%