Regional Marketing Manager
RIVAGE - Natural Dead Sea Minerals
Total years of experience :16 years, 9 months
Development and optimization of all media strategy, campaigns, and budgets across all digital channels with overall responsibility for the core B2C product and in conjunction with B2B and other stakeholders where relevant.
Determine and manage marketing budget across the United Arab Emirates & Jordan market.
Marketing Strategy: Developed and implemented comprehensive marketing plans to support company growth objectives in the personal-care industry.
Marketing campaigns & collateral - Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality, including but not limited to emailers, direct mailers, design, online & social media advertising, media partnerships & purchase, database build etc.
Measure and evaluate the success of all marketing activities, promotions, and campaigns, producing comprehensive performance reports for key stakeholders.
Support individual brand initiatives and ensure effective rollout of hotel brand campaigns with the appropriate tone and voice for each segment.
Identify and execute opportunities for loyalty programs and other incentive programs at the cluster level, managing all CRM and database requirements.
Project Leadership: Led new and recurring initiatives, monitored project schedules, and assessed/mitigated project risks.
Creative Collaboration: Worked with the creative team and external agencies to outline and communicate new initiatives,
ensuring effective communication and prioritization.
E-commerce Business Establishment: Established a fully integrated and functional e-commerce business from scratch.
Credit Card Installments: Implemented credit card installment programs, facilitating customer transactions.
• leading the development of marketing and business growth strategies in the light of elements like market intelligence, business targets forecasts, economic trends, competitor activities, and industry dynamics.
• independence and successfully established new profit avenues by:
developing a corporate as well as e-commerce (retail) website.
cultivating strategic alliances with brands such as Samsung, Sony, and Apple positive direction.
Create and manage advertising campaigns.
• Localize Global Marketing activities according to each market that suits their target audience.
Create and manage social media campaigns.
• Provide short- and long-term market forecasts, reports, and as well as competitive analysis to inform the sales process and help positioning and to message.
• Develop and execute B2B marketing plans.
• Plan and execute all digital marketing campaigns, including social media, SEO/SEM...
• increase brand awareness, inform and influence customers, gain competitive advantage and maximize business horizons in a cost-effective manner.
• implementing all planned strategies with high levels of efficiency, Tuality, and cost-effectiveness.
Monitoring performance in line with set targets budgets and addressing issues to assure continual business growth.
Marketing Manager & Digital At Sharif Eye Center
Amm an - UAE - JUN 2020 - Present
Responsible for the overall strategic management, with full responsibility for the Brand, financials and business planning, responsible for digital and offline strategy planning.
Develop the pricing strategy to support delivering to KPI’ s and brand positioning.
Plan and monitor the ongoing company presence on social media (Google, Facebook etc.)
• Plan, launch and optimize Regional marketing activities, including awareness activities, introducing
new products and concepts to the markets.
• Oversee marketing lead generation.
• Evaluate and maintain Marketing strategies.
• Create and manage advertising campaigns.
• Localize Global Marketing activities according to each market that suits their target audience.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all
internal and external communications and marketing materials.
• Localize and translate content using local PR agencies.
• Create and manage social media campaigns.
• Provide short- and long-term market forecasts, reports, and as well as competitive analysis to
inform the sales process and help positioning and messaging.
• Develop and execute B2B marketing plans.
• Plan and execute all digital marketing campaigns, including social media, SEO/SEM, marketing
database, email and display advertising campaigns.
• Create digital marketing strategies that reach EMS target audience especially educational Webinars
to create awareness about preventive dentistry.
• Attend Regional and local conferences and Exhibitions, Optimizing EMS presence.
Marketing Manager. Responsible for the overall strategic management, with full responsibility for the
Brand, financials and business planning, responsible for digital and offline strategy planning.
- Developing a new brand from scratch include e-commerce (retail) website.
- Establish after sales service proposition for the products, and drive more business to company sites.
- Develop plans to focus on marketing activities and spend through utilization of Loyalty program and
other CRM functionalities for measurable results.
- Develop the pricing strategy to support delivering to KPI’s and brand positioning.
- Setting up and running online and offline marketing campaigns across all channels
- Plan the marketing strategy with a strong initial focus on brand awareness
- Setting up key partnerships to drive customer acquisition
- Researched the motivations of users and consumers to better understand company goals
Highlights:
• Handpicked by CEO to function as Marketing Manager within a short span of one month from joining the organization and assumed responsibility as Marketing Manager for Umark after 2 years.
• Demonstrated highest standards of technical excellence, business objectivity, professional independence and successfully established new profit avenues by:
- developing a corporate as well as e-commerce (retail) website
- established three shop in shop of Adidas within the showrooms
- cultivating strategic alliances with brands such as Nike, Skechers, and Asics
- opening 4 new outlets across Saudi Arabia
• Established from scratch a fully integrated and functional e-commerce business, build alliances with shipping companies and recruited teams of necessary caliber to ensure business heads in the positive direction.
• Deployed a paramount social media plan/ strategy - created high-quality, engaging content to increase brand awareness, inform and influence customers, gain competitive advantage and maximize business horizons in a cost-effective manner.
• Anchored the entire operational remit involved in conducting research/ survey to comprehend factors such as past trends, business dynamics, market segment, consumer behavior/ preferences, competitor’s offerings and brand perception.
Key Responsibilities:
• Partnering with senior management to identify and analyze marketing requirements/ business issues while advising techniques to improve profitability, competitive advantage, share value and overall efficiency.
• Leading the development of marketing and business growth strategies in the light of elements like market intelligence, business targets/ forecasts, economic trends, competitor activities and industry dynamics.
• Implementing all planned strategies with high levels of efficiency, quality, and cost-effectiveness. Monitoring performance in line with set targets/ budgets and addressing issues to assure continual business growth.
• Integrating strategic planning with creative vision for designing branding, advertising, communications and public relations activities in order to achieve desired impact on brand image, turnover and profit margin.
• Collaborating creative efforts with media partners/ agencies and strategizing creative content for press releases, social media, advertisements, and marketing materials to expand reach and brand awareness.
• Attributing key driving factors in developing B2B, B2C, associate to family and local store promotional activities; proposing new ideas to management to tap market potential and chart a consistently rising business curve.
• Ensuring alignment of all strategies with organizational goals through regular communication with higher management whereby presenting research-based reports and forecasts for strategic decision-making.
• Organizing and allocating resources to team members; reviewing and evaluating performance/ service delivery; advising on improvements to ensure high-quality service and performance excellence.
• Keeping current on changing business environment, emerging industry trends, market intelligence and other information for customizing strategies and contributing towards continuous improvement of marketing and brand management strategies.
Highlights:
• Successfully delivered high impact marketing/ advertising campaigns for key global clients such as Kempinski, Bahri General Cargo, Lily of the Valley and Europcar.
• Spearheaded marketing teams and performed on-going market surveys for strategy development with keen focus on attaining goals with respect to sales, profit margins and market share expansion.
Key Responsibilities:
• Led client communications to better understand requirements - developed initial pitch offerings with respect to marketing, advertising, communications and public relations strategies after conducting detailed market and brand analysis.
• Invented new ideas/ marketing strategies promoting product/ brand across various media platforms (digital/ web, marketing materials, press, television/ radio, logos) in order to create an instant, positive impact on target audience.
• Assessed campaign/ project performance, tracked and reported the effectiveness through post campaign analysis. Subsequently translated information into observations/ reports to aid in planning and decision making process.
• Clarified client issues and concerns instantly by providing deliverables in line with their requirements; fostered professional and proactive relationships for sustained business growth and long-term revenue opportunities.
• Forged and sustained high-performance creative/ design teams in order to successfully turn creative concepts into reality; partnered cross-functionally, build consensus and ensured projects meet all milestones, deadlines and budget requirements.
Joined the organization as Graphics Designer and moved up the career hierarchy meriting promotion to the role of Senior Graphics Designer through exceptional performance
Highlights:
• Led the creative drive and focus in order to realize marketing/ advertising goals for clients such as :
- Union International
- Chili House
- CIEE Company
- FIFA Restaurants
- Machu Picchu Restaurants
- JAU (Jordan Applied University College of Hospitality & Tourism Education)
• Received accolades and appreciation from clients and seniors for developing impressive brand logos and corporate identities.
Overall Responsibilities:
• Innovated graphic designs/ concepts to effectively communicate and promote client organizations product/ service offerings to target market in tune with client’s brief/ requirements.
• Delivered creative and fresh ideas for developing pitching materials; effectively presented the same to clients along with vital marketing/ advertising inputs and responded to all client requests and inquiries in a prompt and professional manner.
• Led a team of professional designers (internal/ freelance), guided them on various aspects of creative process and client management. Oversaw all projects from design conception to delivery with focus on prescribed time and budgets.
• Functioned as a key liaison internally as well as with clients; anchored operations to realize designs and execute creative solutions that can be translated across various media platforms in order to obtain maximum results.
• Played a strategic role in maintaining a library of designs and their performance reports. Assisted Art Director in developing marketing/ branding strategies by presenting innovative and impressive campaigns that stimulate targeted audiences.