Marketing section head
Fine Hygienic
Total years of experience :14 years, 7 Months
Develop yearly marketing plan taking into consideration market, competitors, consumers and GP.
Develop and implement annual products objectives, promotion, distribution and pricing strategies.
Meeting the long term objectives of the company.
Coordinate product development internally (inter-departments) and externally (ad agencies, designs …etc).
Define the product strategy and road map, and execution process.
Review advertising campaigns objectives and actual deliveries compare to plan.
Create and execute communication plans the support the brand equity and business goals within budget.
Implement PR activities.
Marketing intelligence and competitor's activity follow up.
Study products positioning vs. competitors.
Collect and analyze sales and distribution data from the market.
Forecast vs. sales report.
Conduct market research.
Nielsen bi monthly retail audit report.
Initiating, managing and launching new products.
Conduct market visits to interact as necessary with customers to assist sales team and keep up with market trend.
Help the marketing manager to achieve the department's strategy.
Check team adherence to systems and policies and upgrade whenever needed.
Maintain a high level of motivation environment.
Monthly sales and marketing reports.
Determine KPI's for the team in a way that serve the category and company objectives with continues improvements.
Develop and follow-up marketing plans for all brands in order to facilitate the sales process through the provision of goods without interruption, and support it in the market by providing promotional materials and advertising campaigns (ATL & BTL).
Update the marketing plan data periodically based on changes in the market and consumers needs.
Assist in the preparation of marketing department budget.
Develop new ideas for marketing campaigns.
Handle all MEO's (Marketing Execution Orders), and follow-up its execution.
Make intensive market studies for markets and customers to determine the changes occurs on a continuous basis and keep up with these developments.
Handle media plan in accordance with the sales team, finance and customers.
Follow-up activity of competitors on continues basis and provide adequate information on their development in order to propose an action plan to monitor their activity in the market.
Position our brands in different ways in customer ‘s mind, with different positioning strategies.
Monitor sales results in order to develop and increase company's sales.
Prepare launching of new products that includes internal and external activities.
Contact agencies for ATL advertising (billboard, newspapers, magazines, ) and develop relationships with them.
Measure and increase brands market share VS competitors.
Visit markets and follow-up all products, vendors, customers and promoters and make periodic reports to make continuous improvement.
Supervision of internal and external events for the company.
Supervise and handle online and social media requirements and respond to inquiries and questions.
Support the marketing manager in day to day marketing activities.
Develop and modify SOP's (Standard Operation Procedures) for marketing department side to side with the Quality department.
Follow-up with production department.
Ensure marketing guidelines and policies are followed.
Doing researches based on describe the problem and find solutions.
Structuring and formatting the research.
Finding previous studies to support the research and compare it with our results.
Collecting data for survey.
Making questionnaires.
Analyzing questionnaires by SPSS program.
Determining suitable analysis for questionnaires.
Translating data to valued results.
Writing researches results and making recommendations based on it.
Promoting Complementary Products & Services, communicating & providing solutions for customer's needs.
Receiving enquiries, preparing offers and process orders.
Initiating and following up orders and delivery of products.
Maintaining and developing relations with existing customers via meetings, calls and e-mails.
Finding and making contact with new customers.
Monitoring customer's satisfaction and level of service and products quality.
Negotiating with customers about prices, quality, delivery, quantity and agreement terms.
Solving customer’s problems.
Gathering market and customer information and providing feedback on future buying trends.
Identifying new markets and business opportunities.