Regional Manager for Nokia visual merchandising in North India
candid marketing pvt. ltd
Total years of experience :22 years, 0 Months
New store opening & product Launch
Execute the ‘visual plan’ for the new store within the allocated budget and obtain approval from Nokia Marketing Team for implementation. Execute the planogram in telecom channel stores. Coordinate with projects and store operations team to ensure store readiness within time frame. Have successfully launched N8, E7, X7, Asha & Lumia series in North India.
People management
Identify and motivate the Merchandising champ at each store for VM activities, Train the store operations team on VM display standards. Organize, motivate, recognize and train team for meeting and exceeding performance expectations as per company standard.
Vendor Management
Evaluate and build Vendors for the region. Track vendor performance as per timelines and expected quality standards, Ensure timely billing and payment to vendors for Hard & soft pos like-window display kit, standee, signage, vinyl & flex printing etc.
Regional VM operations
Manage the MPM (Merchandise Presentation Methods) and its roll-out execution across the region, Ensure the timely execution and compliance of the seasonal dockets across 5000 stores in the region Conduct competitor analysis and market surveys for trends and ideas to improve customer conversions provide in-store brand experience maintaining the VM standards.
Leading the Merchandising team consist of 6 State Executive, 60 Supervisor & 450 Merchandiser for Effective Execution across 10, 000 outlets for Unilever in North Zone.
Focusing on Channel outlet Identification & implementing ATL & BTL merchandising Programme to promote the unilever brand in line with company norms.
Co ordinate State Level Activations like Sales Promotions, In Store Promotions, Visibility Contests, Audits & analysis, training & development of team. etc.
Achieve and Maintain High Visibility Scores for HUL brands Through Retailer.
Co-ordinate with HUL channel distributor, sales team and merchandising team for effective execution of merchandising Programme.
Posm planning & distribution Across states
Reporting to National Project Manager.
• To achieve the Revenue and profit targets for the store of 5000 sq ft.
• To forecast and plan merchandise and volume levels for achieving the store level targets.
• Ensure merchandise placement in line with company guidelines and communicate changes to optimize footfall and returns per sq. ft.
• Trainings for store maintain outstanding customer standards by providing a friendly environment that treats each customer as a guest with respect and courtesy while providing them with quick and friendly service.
ACADEMIC QUALIFICATIONS Year Qualification Division Board 2001 MBA 1st Meerut University 1999 Graduation 2nd AMU 1995 Intermediate 2nd AMU 1993 High School 1st UP Board