Market Researcher
BBC WORLD SERVICE
Total years of experience :1 years, 7 Months
Worked in a consultancy project as a part of Sheffield Business School
Project carried out as a part of team for BBC World Service to have a better understanding of broadcasting services in Pakistan. Research involved use of secondary sources along with primary research. Findings communicated to the client in the form of a presentation in the BBC Bush House, London.
• Accomplished market research on Pakistan digital media usage in terms of mobile and online focus
• Analysed technological trends in Pakistan market and recommended how the market is likely to develop
• Competitor’s analysis on the basis of the website study and use of social media
• Identified promotional marketing tools used by news media and its effect on society
• Designed and used a questionnaire to understand perception of news media viewers in Pakistan
• Achieved positive result from the BBC client
• Generating new business for the organisation through developing contacts
• Maintaining database of new business clients
• Maintaining positive working relationships with purchasers and other clients
• Gathering information from customers to analyse the product requirements
• Producing business reports as requested by manager