Senior Consultant
Practus Advisors
Total years of experience :12 years, 5 months
o Actively creating new business pitches and responsible for on-boarding of new clients
o Developing business through direct and indirect channels, across various industrial sectors
o Managing key accounts, maintaining long-term relation with these accounts and maximizing
further business opportunities with them
o Acting and supporting as the key link between the client and relevant departments
o Lead and oversee BD projects’ development and progress, and supporting the top
management in plans and strategies
o Competition monitoring; identifying company strengths and weaknesses and actualizing
opportunities for growth
Business Development
o Companies set up, Free Zone & Non-Free Zone (Trading, Consultancy, Industrial and Media) o Offices, warehouse and land leasing
o Development of BD & marketing channels to enhance RAK presence in target countries of South & South-East Asia.
o Plan and direct all business development and promotional activities relating to designated markets.
o Spreading awareness of company products and services through all the strategic channels.
o Generate leads through daily phone calls, email campaigns, direct marketing and other activities such as meetings with trade associations and chambers, contacts through directories and other public records.
o Provide updated reports to management concerning the markets’ progress and competitor activities in respective markets.
Market Research & Analysis
o Research of various industrial sectors for analysis and prospecting. o Competitive analysis of respective target countries.
o Developing effective marketing strategies based on comprehensive research and analysis.
Marketing Budget
o Plan marketing budget; formulate strategies and plans for the target markets assigned by the management.
o Execute the approved marketing strategies and plans in line with the approved budget.
Marketing Campaigns
o Identifying appropriate and effective media campaigns within the approved budget to reach to the target audience.
o Liaising and negotiating with media agencies for various promotional activities in target markets.
o Ensuring that the adverts and other campaigns run accurately so that the desired message is communicated to the target audience.
Strategic Partnerships
o Establish cordial business relations with the respective consulates of the target countries in the UAE
o Build effective relations with chambers, industry associations, and trade councils to strategically develop market awareness and generate leads
Communication
o Internal and external communication and copywriting activities
o Coordinate the public relation function
o Content development for various communication activities
o Above the line (ATL) and below the line (BTL) communications
Market Research
o Providing strategic support to the marketing department through well documented reports
o Assist in planning and executing marketing activities
o Assist in building partner networks and alliances with key stakeholders
Events & Conferences Management
o Assist in coordinating all exhibitions and conferences.
o Supplier management for all events (stand builders, electrical supply, materials etc).
o Assist in the conceptualizing and procurement of marketing materials.
o Sourcing, sorting, assessing and categorizing CVs.
o Matching candidates with the right vacancies, handling telephone transactions and emails as
well as cold calling, drafting letters.
o Maintaining correspondence with existing clients, prospective clients and others, arranging
meetings, making a schedule of programs, briefings etc.