Marketing Manager
PUMA Greece & Cyprus
Total des années d'expérience :8 years, 9 Mois
• Retail & Wholesale Trade Marketing Activation responsibility.
• Media & PR management via respective agencies
• Social and Online media expertise
• Sports Marketing in major sponsorships: Olympiacos Pireus, PAOK Salonica and AEK Athens
Manager of 4 professionals
• Brand Management assignment. Full responsibility on P&L and MKT activation (both Above and Below the line). Main brands: STR8 Male Care line, Trojan condoms, Arm&Hammer, Pearl Drops Oral Care, Nair depilatories, Prosar.
• Strategic Marketing assignment (Regional role). Participation in the product & copy development of STR8 fragrance line in Sarantis territory (Eastern Europe). Project leadership of Mustang fragrance development in the USA. Market audit and alignment of the marketing plans of 10 affiliates in Eastern Europe.
Brand management assignment. Full responsibility on MKT activation (both Above and Below the line). Main brands: the sun care line of Vichy (Capital Soleil), Vichy Deodorants, Vichy Aqualia Thermal and Inneov brand.
• Sales volume responsibility for Greece B2B business (Wholesalers and Cash & Carries).
• Key Account Management (La Pasteria, Goody’s)
• Marketing Activation (FoodService gadgets, Trade Fairs)