Tousief Ahmed Harda, General Manager

Tousief Ahmed Harda

General Manager

Kansas Trading Company LLC

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Costing & Management
Experience
18 years, 3 Months

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Work Experience

Total years of experience :18 years, 3 Months

General Manager at Kansas Trading Company LLC
  • United Arab Emirates - Dubai
  • March 2014 to July 2014

Accomplishments:
• Proffered direction, leadership, and oversight required to deliver excellent results and achieve all organizational goals.
• Played a key role in accomplishing testing of Orion ERP solution which was not completed for nearly 3 years.
• Successfully delivered and implemented integrated annual HR plans, policies & procedures including manpower strategy, organizational enhancement strategy, competence development and performance management strategy.
• Re-launched Company image, modernized Corporate Profile and supervised website redesigning; to increase market share, growth and profitability.
• Monitored revamping, enabling several enhancements in the product catalog.
• Efficaciously established hierarchy set-up and developed an effective organizational structure.
• Directed operations in the strategic B2B sector and channel management.

Key Responsibilities:
• Articulated the vision of the organization with a focus on creating value for the shareholders and adoption of a strategic plan consistent with that vision.
• Propelled growth through day-to-day management of significant commercial issues for strategic sales and business development, operations, risk management, finance and cost control in line with the management’s direction and policies.
• Defined business strategy and P&L roadmap, efficiently allocated financial and human resources of company for optimum and efficient utilization to achieve company goals.
• Identified prospective clients from various sectors, fostered business-oriented relationships with key decision makers in target organizations for business development.
• Formulated market segmentation and penetration strategies geared towards the expansion/ development and consolidated the objectives established by the organization.
• Developed and delivered an industry leading strategic marketing/ promotional/ advertisement plan to build consumer preference and drive volumes. Analyzed the effectiveness of current marketing methods, recommended changes to enhance operations and profitability.
• Evaluated marketing budgets periodically against set targets and took measures to eliminate variances and streamlined operational error resolution.
• Recruited and mentored back office personnel, set goals/targets and acted as a resource to enable them to leverage client relationships resulting in greater market share, wallet share, and profitability.

Manager-Business Development at Al Ansari Exchange LLC
  • United Arab Emirates - Dubai
  • November 2008 to February 2014

Accomplishments:
• Played a pivotal role in successful launch of PayPlus salary card in association with National Bank of Abu Dhabi.
• Co-led a multicurrency card project in partnership with MasterCard and a local bank.
• Dexterously led integration of Emirates ID card project with in-house core banking system to enhance operational efficiency and data accuracy.
• Reviewed legal contracts, documents, agreements, official correspondence and amendments to safeguard company’s interests.
• Successfully negotiated contractual details with partners, finalized commercial and operational terms and deliverables in order to protect the company’s risks and contractual obligations.
• Provided strategic leadership, enabling the next wave of growth- client acquisition and revenue, through successful implementation of business plan.
• Leveraged project management expertise whilst spearheading the WPS initiative. Represented the company at various forums at the Central Bank of UAE, the Ministry of Labour, Foreign Exchange Remittance Group (FERG), etc.
• Acknowledged as a featured speaker and presenter at seminars across the UAE, educated clients & colleagues regarding the WPS procedures and modalities involved in migrating from the old EWPS platform to the new system.
• Dexterously developed and presented departmental hierarchy chart and other performance indicators to the ISO Certification authority on annual basis and implemented suggestions to enhance efficiency.
• Accredited with increments and incentives for consistently exceeding targets set by the management.

Key Responsibilities:
• Conceptualized turnkey marketing/ business development programs, dispensed strategic instructions to key figureheads within the organization pertaining to specific projects and long term growth strategies.
• Established and managed KPIs for the department as well as the individual team members. Developed strategic plans to achieve/surpass KPIs/revenue targets, liaised vertically and horizontally across departments to ensure smooth/well-coordinated execution of the business plans as per stipulated budget specification.
• Managed, deployed resources/ personnel to effectively achieve/ update and review, vision, mission and corporate values in consonance with organizational and departmental objectives.
• Continually endeavored to improve the operating effectiveness by maintaining and updating the department manual laying down SOPs and cross functional process flowcharts for all the departmental activities, which was to be eventually incorporated into the master document for the whole organization.
• Organized and successfully managed events like Inter-Company Cricket Tournament, Cultural and
Association meets conducted by various expatriate bodies, etc.
• Supervised a large team of 50+ skilled personnel; delegated assignments, allotted targets and guided the team members to achieve their goals and arranged training to secure staff empowerment and self-sufficiency.
• Conducted quarterly performance appraisals for the team to evaluate achievements and to suggest any required corrective actions. Considering these evaluations, recommendations were made to the top management for promotions, increments and bonuses.

Administration, Sales & Marketing Manager at Mobitrade
  • India
  • January 2003 to July 2008

Key Responsibilities:
• Established and led execution of operations strategy, directed the development and implementation of short and long range plans and budgets to optimize the achievement of revenue, growth and profit targets.
• Drove existing business forward as per formulated plans, delegated authority and optimized resource utilization to make the best use of them and increase the company's profitability.
• Leveraged broad competencies in executive management, led a wide range of operations encompassing general administration, marketing, sales, tax and business development.
• Devised winning presentations and imparted product knowledge to Chartered Accountants, Sales Tax and Income Tax Practitioners and Accounting Consultants.
• Steered the channel development strategy, established sales channel, assigned distributors, managed network of dealers and introduced dealer schemes for enhancing market share growth.
• Sustained rapport with key dealers by making periodic market visits, analyzed and capitalized on evolving market trends, networked extensively among dealers to enhance market penetration and maintain brand equity and negotiated business development agreements.
• Appointed resellers to expand market and conducted seminars for trade & professional bodies to increase awareness.
• Drove the culture of exceeding service, productivity and efficiency targets. Positively influenced internal partners to deliver initiatives that are crucial to business.

Sales & Marketing Manager at Motif Marketing Pvt. Ltd.
  • India
  • February 1996 to December 2002

Accomplishments:
• Propelled growth through establishing dealer network of 300+ retail counters.
• Registered sales growth, accredited with by the manufacturer for outstanding performance time and again.

Key Responsibilities:
• Spearheaded area sales operations, collaborated with dealers on sales and promotion plans/trade terms, developed/ executed short and long term sales plans and reviewed/forecasted sales performance, inventory and budget to achieve organization's targets.
• Developed annual sales forecasts and consent accountability for meeting sales performance goals. Followed-up with distributors and their sales & marketing activities. Established performance goals and objectives, annual target based on the market analysis and the guide lines from the management.
• Kept close tabs on market dynamics/competitor activities including promotions, new products launching, discounts or sales policies changing.
• Collated information and assisted the marketing team to devise effective marketing strategies to counter the same. Introduced reseller schemes to take advantage of the seasonal marketing cycles.
• Assured top line sales goals and bottom line profit goals are met, by recognizing profitability/ revenue impact of business opportunities.
• Built brand awareness through attending events, trade shows and acting as liaison to industry organizations.
• Organized training for new recruits as well as distributors' team on monthly basis ensuring accurate product knowledge, conducting performance reviews periodically to maintain a motivated team.

Previous Professional Experiences:
• 1994-1996: Buildtech India, Bangalore as Marketing & Administration Executive
• 1991-1994: Joy Associates, Cochin, as Authorized Assistant in Cochin Stock Exchange

Education

Bachelor's degree, Costing & Management
  • at Institute of Cost & Works Accountants of India: Finalist
  • January 1991

Bayt Tests

Management Skills Test
Score 72%

Specialties & Skills

Executive Management
Leadership
Strategic Planning
Sales and Marketing
Business Development
Resource Management, Competitor/Market Analysis & Research, Target Setting & Achievement
Product & Brand Management, Project Management, General Administration, Driving Growth
Analytical/ Motivational Skills, Decision Making/ Problem Solving Skills
Revenue Generation, Forecasting Sales, Account Management, Customer Service, Product Promotions
Reviewing Legal Contracts, Partner/Dealer Mgmt.,Business & Contractual Negotiations, Mgmt. Reporting
Leadership, Team Management, Training & Development, Communication & Interpersonal Skills
MS Office Suite, Accounting Software: Tally, Busy, QuickBooks and Internet

Languages

English
Expert
Hindi
Expert
Urdu
Expert
Malayalam
Expert

Training and Certifications

SAP BW & BI-7 (Training)
Training Institute:
Innovation, Kochi
Date Attended:
January 2008
PMP (Training)
Training Institute:
Cambridge Education, Dubai
Date Attended:
January 2012