Account Manager
Centric
Total years of experience :13 years, 5 Months
Manage a portfolio of accounts and generate new business by using an existing network of industry contacts.
Coordinate with internal and external stakeholders to ensure timely delivery of projects/marketing campaigns and smooth operations of exiting accounts.
Periodically meet clients to receive creative and marketing brief. Understand the brief and the expected outcomes from the clients and further explain it to our creative team.
Present creative ideas and campaigns to clients and maintain a strong relationship with existing clients by ensuring smooth and timely communication.
Coordination with clients and vendors on various projects and campaigns. Update client on day-to-day progress and ensure the final delivery is executed as per order.
Write regular client contact reports and internal project management reports.
Developed and executed digital marketing and social media campaigns for brands like KFC, Sony, Samsung, UNDP, National Bonds, Pandora, Ramada Plaza, Sharaf DG, First Gulf Bank etc.
Manage and develop three key - global customer accounts in the FMCG and Oil & Gas sectors by proactively servicing clients’ requirement through setting extensive marketing strategies, preparing product papers, building quality service and value for money.
Develop customized products based on customers’ needs covering speedy logistics, road and air solutions - encompassing pricing strategy, marketing plans, marketing activity based reports and customer interaction.
Responsible for budget forecasting and reporting, developing pricing methodologies, planning and executing marketing activities, coordinating between the vendors, distributors and internal departments, tracking sales and invoices.
Proactively monitor inbound and outbound flights, liaised with airlines, transport providers and ground handling agents, to ensure timely hand over of material to the gateway.
Content writing and development of all collateral material in-line with brand objectives to execute an integrated marketing campaign.
Manage and execute all ATL and BTL activities for road and air solutions.
Executed new product ideas through preparation of product documents, development of pricing strategy, meeting all IT requirements and testing, legal and compliance approvals, coordination with marketing team as well as external vendors.
Launched a Ramadan celebrations campaign for debit cardholders with a full 360 degree integrated marketing campaign resulting in 37% increase in card usage during the month.
Successfully organized and launched 3 projects as part of a cross-functional team.
(i) HBL Visa Prepaid Cards (ii) HBL Visa Debit Cards in Sri Lanka (iii) HBL’s first smart branch
Developed and executed strategic marketing plans to increase activation, subscription and usage of Cards (Debit, Prepaid and G2P) resulting in a 12% increase in the activation rate and 5% increase in usage rate.
Actively worked on social media channels to build brand awareness, engage customers already using our products and to acquire new customers driving them to HBL product portfolio.
Re-engineered product process flow for better efficiency resulting in a decrease in "turn-around time" for the debit card issuance process.
Engaged and performed user acceptance tests to check the efficiency of new systems deployed & end to end processes
Coordinated with vendors and Card Ops for stock management of cards as well as collateral material. Also ensured dispatching of over 3 million cards statements on semi-annual basis.
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Participated in strategy planning and policy implementation for infrastructural improvements and successful roll out of 156 schools in rural Sindh
Developed a framework for documenting project activities of 3 USAID projects and compiled project outputs against key intervention area and activity to aid direction of the projects
Conducted field research and interpreted data in order to identify schools in critical need for support
• June-July 2008: Intern - British Petroleum - Marketing Management
(i) Designed and executed Pan Pakistan internal marketing campaign including corporate brochure, posters, website redesign for Castrol
(ii) Conducted an internal perception survey with internal stakeholders across Karachi, Lahore, Islamabad and Multan
• December 2007: Intern - Citi Bank - Global Consumer Group
Conducted profiling of customer database and managed customer complaints
Product: LANTUS
o Researched the market needs for expanding the scope of existing product offerings in Diabetes category, and proposed a future strategic direction for the product: LANTUS
o Managed the implementation of the LANTUS Clinic Management Program. Conducted pre-event planning for ADA local roll-out in Lahore. Prepared, maintained and communicated various worksheets for country-wide analysis on LANTUS sales from June-July 2008.
MBA - Marketing, CGPA: 3.4 or 90% MBA - Work Project Sindh Education Foundation August 2009 –January 2010 Assistant Program Officer – Program Support and Development Unit • Participated in strategy planning and policy implementation for infrastructural improvements and successful roll out of 156 schools in rural Sindh • Developed a framework for documenting project activities of 3 USAID projects and compiled project outputs against key intervention area and activity to aid direction of the projects • Conducted field research and interpreted data in order to identify schools in critical need for support MBA - Final Year Research Project Research Associate at School of Leadership Sep 2010 – August 2011: Researched the market needs for expanding the scope of SoL’s existing product offerings, and proposed a future strategic direction for a women centric program called ‘Beyond Beauty’
BBA - Marketing, CGPA: 3. 18 or 86% Internships: • June-July 2008: Intern – British Petroleum - Supply Chain Management Developed standard operating procedures for inventory management; also conducted Integrity Management of vendors • December 2007: Intern - Citi Bank – Global Consumer Group Conducted profiling of customer database and managed customer complaints • December 2006 Intern - Sanofi Aventis – Finance & Treasury Department Coordinated with vendors, carrying out operational tasks to support the Finance department. Memberships: Manager - Management Society IBA, 2009 Assistant Manager - Seminar Society IBA, 2008 Research Papers: Conducted an in-depth market research on service quality of high-end restaurants in Pakistan Prepared a research report on the marketing issues faced by the Tea Industry in Pakistan