Assistant Manager Communications
Punjab Skills Development Fund
Total years of experience :17 years, 6 months
Managing all marketing/advertising campaigns for different products launched under the Fund.
Launched four products - Six Model Villages Project, Skills for Employability, Skills for Markets and Skills for Job.
Drafted the Fund’s marketing/communication strategy with DFID’s Communication team
Implementing an integrated marketing communication strategy while using all relevant media vehicles
Responsible for making media/marketing plans which are based on available research from CERP Responsible for developing and maintaining relationships with all stakeholders including DFID, Government Departments, NGOs, private and public training service providers and media.
Ensures media coverage of events, workshops, product launch programs etc.
Regularly monitoring media for generating insights for the management and donors
Leading PSDF’s Communications/Marketing Department for making product launch programs.
Managing outdoor events for maximizing enrollment in different schemes funded by PSDF.
Editor of all organization’s publications. Responsible for organizing and developing content for all publications. Drafted the Fund’s marketing strategy. The strategy was duly approved by the management and the DFID’s communication team.
Following a strategic PR strategy (part of communications strategy) for getting desired results. The strategic role of public relations for development projects is critical.
Working with different top-rated advertising agencies in Pakistan for establishing PSDF as a brand through selection of appropriate media and marketing techniques.
Applying knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness and brining training service providers on board.
Preparing product/program proposals from time-to-time.
Supervising website content & social media campaigns
Supervised all media/advertising campaigns including Pukaar Campaign (a joint venture of Imran Khan Foundation & Mir Khalil-ur-Rahman Foundation) and Namal Education Foundation.
Managed media campaigns to build organization’s image & for establishing IKF as a brand.
Looked after all the communications/coordination with University of Bradford (UK) and other stakeholders for different projects especially Namal College Mianwali.
Ensured articulation of organization’s desired image and position
Managed relevant marketing content - brochures, newsletters, content for website, press releases, videos, correspondence with donors and partners etc.
Recommended the most suitable media for creating brand awareness through cause-based marketing
Proofreading advert content and text before release
Plan, strategies and execute marketing designs and activities to establish and maintain IKF brand presence in the target market
Organized different events for donors.
Responsible for creating and implementing a comprehensive editorial policy for the Lahore bureau
To make media plans and ensure their timely implementation
Assigned responsibilities and duties to teams,
Coordinated with the head office for timely news feeds
Ensured quality when compared to competition
To assist bureau head in managing Lahore office
Responsible for the development of all the content for the channel from Lahore
Select local, state, national, and international news items received from wire services, based on assessment of items' significance and interest value.
Interview and hire writers and reporters or negotiate contracts, royalties, and payments for authors or freelancers.
Prepare, rewrite and edit copy to improve readability
Read copy or proof to detect and correct errors in spelling, punctuation, and syntax
Coordinated with other editors and assigned duties to sub-editors, page designers
Ensured quality from designing till final approval
Conducted media/press conferences also covered them for the paper
Allocated print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles.
Plan content for publications according to the publication's style, editorial policy, and publishing requirements.
Verify facts, dates, and statistics, using standard reference sources.
Review and approve proofs submitted by composing room prior to publication production.
Develop story or content ideas, considering reader or audience appeal.
Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
Majors: Advertising & Public Relations