Senior B2B Partnership Manager
Commercial Bank Of Dubai
Total years of experience :24 years, 9 months
Launched a Co-branded credit card in partnership with a leading Telco operator
Drawing up acquisition strategy leveraging the co-brand partner channels
Management of overall product P&L
Collaborate with design team in defining and designing onboarding user experience on mobile app
Relationship management of the cobrand partner to ensure higher footprint of the co-brand card product
Proactive approach to customer service and problem solving
Key Responsibilities:
Management of overall product P&L including issuing sales growth, activation, market share and a positive NPS score
Conceptualize, design & launch credit card products bundled with loyalty to penetrate new customer segments
Develop innovative acquisition programs using technologies such as Online instant decisioning, instant card issuance
and analytics to increase net account growth
Leverage strategic partners to increase product footprint, brand visibility and improve loyalty engagement
Mobile app- defined customer journey and UX, utility pay services, introduced easy payment plan enrollment
Launch mobile wallets to encourage a culture of convenience
Key Achievements:
Launched Najm Voyager Credit Card with dedicated travel portal integrating 4 partners and Najm One cashback card
Project managed development of loyalty engine for all card products
Consolidated card products and created a clear differentiation across different income segments and grew the
percentage of fee-based cards in the portfolio to 50%
Initiated entry of brand Najm into social media marketing space to manage meaningful customer engagements
Developed Insurance business as a supplemental revenue stream
Launched and managed P&L of a first-of-its kind Telco cobrand card, Etisalat Mashreq Credit Card with a 360o
integrated marketing program
Managed partner relations and leveraged partners for revenue generation, enhanced brand vibrancy and salience
Leveraged key opportunities with Visa and Mastercard to enhance product penetration
Defined KPIs and developed Channel Sales programs - promotional offers and sales incentives to meet sales targets
Managed Outbound team for Insurance sales
Launched Merchant partner promotions and new channels for customer engagement to communicate offers on Mashreq Credit cards
Rebranded communications and channels for Mashreq Retail Banking products
Successful roll out of Mashreq Millionaire campaign that witnessed record sales for the first time in a period of 10
years
Developed communication suite for the launch of Mashreq Gold, the Wealth Management service
Managed the communication process from brief till creative execution, ensuring timely and effective roll-out of product
communications
Pursued Market research to measure effectiveness of campaigns
Managed Media selection for optimal media planning for maximum reach
Timely and cost efficient production and roll out of brand compliant marketing collaterals
Brand building, event management, product launches and PR communications for Brand “EDUTECH”
Led a team of Marketing Support Executive & Telesales Executives to support business growth strategies
Recognized for Outstanding Internal Marketing campaigns for launch of eLearning program at ABN AMRO Bank, UAE
Pioneered channel marketing concept of “Edutainment Zones” to heighten brand awareness of “HarVegas” in Retail
outlets such as Virgin Mega stores, Toys R Us, Plug-Ins and Carrefour across GCC
Brand Management, managed annual marketing budget, Press Conferences & Road Shows
Orchestrated the CT-India show in 2001 for product launch and enhanced brand visibility
Leveraged key opportunities with Visa and Mastercard to enhance product penetration
Defined KPIs and developed Channel Sales programs - promotional offers and sales incentives to meet sales targets
Managed Outbound team for Insurance sales
Launched Merchant partner promotions and new channels for customer engagement to communicate offers on
Mashreq Credit cards
Rebranded communications and channels for Mashreq Retail Banking products
Successful roll out of Mashreq Millionaire campaign that witnessed record sales for the first time in a period of 10
years
Developed communication suite for the launch of Mashreq Gold, the Wealth Management service
Managed the communication process from brief till creative execution, ensuring timely and effective roll-out of product
communications
Pursued Market research to measure effectiveness of campaigns
Managed Media selection for optimal media planning for maximum reach
Timely and cost efficient production and roll out of brand compliant marketing collaterals
Key Achievements:
Brand building, event management, product launches and PR communications for Brand “EDUTECH”
Led a team of Marketing Support Executive & Telesales Executives to support business growth strategies
Recognized for Outstanding Internal Marketing campaigns for launch of eLearning program