Vipindas Madathil Srambikkal, Merchandising Manager

Vipindas Madathil Srambikkal

Merchandising Manager

Ethos Limited

Location
India - Delhi
Education
Master's degree, Human Resources Management & Productions
Experience
14 years, 8 months

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Work Experience

Total years of experience :14 years, 8 months

Merchandising Manager at Ethos Limited
  • India
  • My current job since July 2014

Responsible to oversee the Buying & Merchandising process of luxury watch brands for pan India stores as well as duty free /
travel retail stores located in international terminals of major airports.

• Budget Analysis - demand & supply planning as per budgets & seasonal trends.
• Sales & stock analysis and order processing as per OTB to ensure that the stores are appropriately stocked with correct merchandise.
• Price Point Analysis, assortment planning & rationalization - managing luxury watch portfolio across all duty free & domestic stores.
• Promotion planning - GWP, Festive & seasonal discounting, liquidation schemes to maintain healthy stock turns.
• Negotiation of vendor margin for higher profitability & generating additional revenue by selling visual spaces.
• Identification of Aged stock for return and liquidation of blocked inventory.
• Managing agreements and execution of periodical Return to Vendor (RTV) process for SOR / Consignment brands.
• Handling of Import Process for Duty Free Shipments, process development & stabilization.
• Responsible to handle the merchandising process of luxury watch brands such as, Frederique Constant, Raymond Weil, Alpina,
Daniel Wellington, etc.

Area Manager - Operwtions & Brands at LIFE HEALTHCARE GROUP
  • United Arab Emirates - Dubai
  • October 2013 to May 2014

Responsible to oversee the entire store operations in an assigned area and thereby to contribute to the expansion plans of the
company.
• To coordinate & control the entire retail operations function of the assigned retail stores in UAE.
• Ensuring the Retail stores are operated in line with Standard Retail Operational protocols of the company, to achieve set budgets
• Budgeting of the stores, according to the real time potential of the store/location, and design and implement various action plans.
• Handling the entire buying & merchandising part of in-house brands & strategizing the upmost effective product mix.
• Identify, prioritize and pursue branch acquisition, relocation and disposal opportunities in liaison with the management
• Responsible for revenue, growth & cost management of each independent SBU in the assigned area.
• On time response & redressal of customer complaints, comments and feedbacks.
• Organizing special promotions, displays and events, and maintaining awareness of market & competitor trends.
• Planning the staffing and HR deployment, executing training & orientation programs and conducting periodical appraisals.

Support Coordinator - Operations & Brands at Rivoli Group LLC
  • United Arab Emirates - Dubai
  • August 2011 to August 2013

Responsible to oversee the day to day operations of 15 luxury boutiques under the division.

• Contribute to sales plans for the stores & brands; implement activities as per the agreed plan and carry out cost control measures
to achieve division’s set targets within UAE and on assigned geography.
• Sales forecasting & analysis, interpreting trends and capitalize on data to maximize sales and profit.
• Reviewing & overseeing the implementation of operational standards and monitor quality of customer service, ensuring retail
standards are maintained in all the stores and all procedures and systems are being followed.
• Manage and control all aspects of inventory, ensure adherence to brand guidelines and to achieve targeted stock levels.
• Responsible for Merchandising Planning & Buying of brands like Porsche Design, Pinieder, Tonino Lamborghini, LC Designs,
(Leather & Accessories), Kosta Boda, Salviati, Arthurprice, Mukul Goyal, (Home Décor) Nabucco, (Perfumes) Vilebrequin, Janavi
Shawls, (Fashion & Apparels) etc.
• Vendor management, preparation of documents related, executing agreements and renewals, preparation of LPOs, product
pricing & entering of inventory from suppliers in to system.
• Planning & execution of new store openings and organizing & implementing sales promotional and marketing activities in line with
operational policies and procedures.
• Responsible for staffing, preparation of daily roster, managing leave & attendance, payroll & Incentive processing.
• Executing training & development programs and mentoring store managers to maximize their capability and store’s contribution
towards overall targets.

Deputy Manager - Human Resources & Operations at ITL MOTORS PVT LTD (Mahindra & Mahindra)
  • India
  • May 2010 to August 2011

Responsible to oversee the corporate HR & Operations functions of the company, including Sales, Service and Spares facilities spread
across the northern part of Kerala.

• Played a key role in ensuring the successful launch of company’s branches across the state.
• Completed the setting up of standard operating procedures for the smooth operations of the 3S facilities in various regions.
• Implemented centralized purchase system for branches as well as departments.
• Drafted job descriptions and KRAs for various levels & designations in the company.
• Formulated & Implemented Payroll Processing system with zero cost to company with a team size of more than 900 employees.
• Developed standardized organizational model to clarify authority & responsibilities.
• Introduced company’s first formal performance appraisal program, creating a flexible and well-received tool that was later adopted
company-wide resulted in reduction of employee attrition.
• Developed and executed Employee Incentive System for the company.
• Actively been a part with Top Management in opening company’s 3S Facility Showrooms in three regions.
• Acted as Corporate Office in Charge in the absence of Company Secretory heading the Office.
• Been a part of top management recruitment team to travel and recruit professionals for the company which includes, internal
auditors (CA), executives for finance, sales, service & spare parts & HR roles, skilled & semi-skilled manpower etc.
• Actively coordinated and contributed to the training programs by the company and the principal company Mahindra & Mahindra.
• Analyzed Training needs and Devising Training Calendars, modules and presentations for various branches of the company.

Assistant Manager at The Raymond Shop (Raymond Limited, India)
  • India
  • May 2009 to May 2010

Responsible to manage the day to day operations of the brand’s boutique, including Sales, HR & Administration, Customer Service,
Accounts and Systems management etc.

• Converted the traditional retail concept of textile industry to a customer focused and aggressive stage, by proper benchmarking.
• Successfully launched company’s first boutique in the region & achieved tremendous sale figures from the initial stages itself.
• Developed a customer focused retail sales team and gained best results and feedbacks from the customers.
• Launched loss prevention programs that proved so successful in deterring theft, shrinkages & damages.
• Implemented Qualitative & Data bases Buying & Merchandising plans to ensure optimum inventory levels.
• Designed and initiated staff incentive program to maximize the turnover of the showroom and well as to improve the productivity
of employees.
• Made tie ups with corporate clients such as Fluid Control Research Institute of India, Koso Fluid Controls Pvt. Ltd etc. for their staff
uniform requirements.
• Initiated the implementation of training & development programs for retail staffs covering the aspects like customer interaction,
selling skills, product knowledge, and upselling & cross selling etc.
• Learned and developed myself as a multitasking retail management professional under the guidance of my Managing Director, a
self-driven & successful entrepreneur

Education

Master's degree, Human Resources Management & Productions
  • at San International Business School (Anna university, India)
  • August 2009

MBA in HRM & Productions. Passed out as College Topper.

Specialties & Skills

Recruitment
Payroll Processing
Office Coordination
Microsoft Office
Administration
Payroll Processing
MS Office
General Administration
Recruitment & Training
Retail Operations
Merchandise planning

Languages

English
Expert
Malayalam
Expert
Tamil
Intermediate
Hindi
Intermediate

Training and Certifications

yes (Certificate)
Date Attended:
May 2008
Valid Until:
June 2008