Director, Marketing & Corporate Communications
Masdar
Total years of experience :30 years, 8 months
Masdar is Abu Dhabi’s multi-faceted initiative advancing the development, commercialisation and deployment of renewable energy technologies and solutions.
- Reporting to the CEO, conducted a gap analysis and re-designed the marketing and corporate communications infrastructure of Masdar and all its subsidiaries and initiatives, leading to a more cost effective and productive entity.
- Put in place the brand strategy that resulted in a more mature, globally recognized brand. Developed the Marketing and Communications strategy that carried this brand across the markets and continents to where it is today.
- Pioneered unique strategies that combine business acumen and marketing know-how to re-vamp the World Future Energy Summit and the Zayed Future Energy Prize giving them a truly global status.
The world’s fastest-growing financial centre currently home to more than 375 companies, including a wide range of blue-chip firms from the financial services industry, the DIFC serves as a gateway for capital flows between the time zones of Western Europe and East Asia.
- Building upon his experience of developing, structuring, and steering a Group marketing organization, he revamped the marketing unit and developed a communications strategy which saw the DIFC brand grow ten-fold during his tenure.
- Reporting directly to the Governor of the DIFC, identified and headed several new business lines as part of the DIFC’s objective of developing a strategic investment Asset Portfolio. These include a Group of Media companies, and the internationally renowned Art Dubai. Both of which have a complementary effect on the development of the Financial Sector.
Lead a team of 48 people covering the 14 brands that fall under the authority, including Dubai Media City, Knowledge Village, Dubai Outsource Zone, Samacom and eHosting Datafort. All are members of Dubai Holding.
- Structured the entire team including developing processes and procedures as well as overall ROI best practice framework.
- Optimized budgets resulting in a 20 Million Dirham expense reduction.
- Pioneered synergies between companies increasing overall efficiency and increased value for marketing spend of approx. 70 million AED.
Steering the strategic initiatives of a group holding company backed by the Government of Dubai. Chief negotiator, evaluating joint initiatives with multinationals in the IT/Telecom sector, and formulating and implementing business models for the Middle East region
- Implemented a multi-million dollar joint initiative with iPIX Corp. (NASDAQ:IPIX) providing the group a long-term exclusive distributorship in the region.
- Evaluated regional initiatives with WorldCom/UUNet, Verisign and SAP AG, as well as drafting Commercial strategies for the incubation stage.
Head of Marketing for Saudi Arabia, formulating strategic partnerships and alliances for the region, and managing corporate level relationships with other technology powerhouses, including Intel and IBM.
- Adapted Oracle’s strategic channel marketing objectives to introduce the corporations most successful channel marketing program in the region, increasing channel revenue by over US$10 million
- Initiated a solution center offering for the Saudi Arabia market, combining the technologies of Oracle, IBM, Cisco, DHL, and Ernst & Young to provide a ‘one stop shop’ for enterprise solutions
Principal in the development of the Middle East market for this niche enterprise solution provider. Built a viable presence for Centura in the SME segment of the Middle East market with specific emphasis on the GCC. Increased regional revenues over ten folds, through the formulation and implementation of a number of regional partnership programs.
Developing key accounts for this integrated IT solutions provider. Acquired and developed a number of major multinational corporate accounts, including Coca Cola, Block Busters, Goldman Sachs, and Deutsche Morgan Grenfell.
A member of the marketing intelligence team at this Swedish learning solutions provider. Gathered, and assimilated business intelligence to develop the firm’s presence in the U.K.
