Wael Bassiouni, Retail Manager and Product Manager

Wael Bassiouni

Retail Manager and Product Manager

IBS

Location
Egypt - Cairo
Education
Bachelor's degree, بكالريوس سياحه و فنادق
Experience
23 years, 2 months

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Work Experience

Total years of experience :23 years, 2 months

Retail Manager and Product Manager at IBS
  • Egypt - Cairo
  • My current job since January 2001

Executing day to day Retail Functions like setting the Strategy and putting it into action,
Focus on the Customer, Monitor the Competition, Position the Company, Strengthen the Brand, Create New Ideas, Communicate Internally & externally, Achieving the Company strategic goals through the following points :

• Identify, develop, and evaluate retail strategy, based on knowledge of establishment
objectives, market characteristics, and cost and markup factors, identifying areas of opportunity.
• Design & Implement annual promotions calendar/events, Marketing Campaigns, More than 8 Seasonal and Promotional Campaigns/Year.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
• Defining market, competitors share, and competitors strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Accomplishes sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;
• Develop and maintain the company corporate image and identity.
• Design the Retail Sales out Strategy of the Co. (Mission, Objectives, Action plan) using all available Advertising elements in the implementation process.
• Managing office work time and reporting effectively, generating Weekly, Monthly and annually reports.
•Make business plan according the road map for the products.
•Lead my team to achieve our target.
•Handle my team at all retail stores.
•Built a new and good team from merchandisers.
•Make training to this team (Product training and sales skill).
•Make promotions at retail market (Carrefour, Spinney’s and Hypermarkets).
•Make my vision for the forecast and the order we made.
•Stock analysis and control.
•My target is 6000000 monthly and the minimum achievement from start till now is 80%.

Education

Bachelor's degree, بكالريوس سياحه و فنادق
  • at معهد الألسن العالى للسياحه و الفنادق
  • May 1996

Specialties & Skills

Promotions
Merchandising
Marketing
Action Planning

Languages

English
Expert