Retail Marketing Manager
Samsung
Total years of experience :19 years, 3 Months
Samsung Electronics - HQ Levant
Jordan, Lebanon, & Iraq
Department: Corporate Marketing
Positing: marketing retail channel assistant manager - Corporate D
Oct 2018 - till present
Core function 1st 4 years
Levant Market Data Analysis Value & Volume for IR/OR & own channel, Retail empowerment, merchandising, managing SFMT ( Samsung Filed marketing team), Retail operation, distributor management for sellout & sell through and display as per guide line with detailed reporting for quality.
VD Retail empowerment expansion plan yearly to show flagship segments in coordination with Sales flooring plan.
Focus on Three main function VD (Data analyst, Retail empowerment beside promoters and merchandiser operations (Journey plan, attendance, salaries, targets and weekly report)
Core function last 5 years:
Expand Samsung own channel by establishing new Showrooms and franchise shops (A & B key dealers) according Samsung contribution, Sales feedback and SELV criteria. Execute Samsung Retail strategy by increasing own channel to increase Samsung premium sales
Create data base for SMS and SIS and sellout performance report to measure ROI for each shop and yearly trend. Analyze sales trend and work on improving weakness by having plan for each store
Upgrade and introduce new products by having new display types (Bespoke Ref, Built-in, Multi device experience Zones.
Job responsibilities:
SMS, SIS
• Showrooms management for IQ, Jordan And Lebanon full operation, sales records, retail improvement and improvement plans yearly
• Showrooms and shop in shops expansion yearly within management plan budget.
• Focus on A & B shops where we have sales potential to increase M/S and sales portion
• Working with Sales and SVC team to improve showroom to be sales & service point where the customer can have all services.
• Calculate P&L for each showroom comparing with each year performance and expenses
• Weekly, monthly and quarterly report of Retail empowerment improvement by location.
• Push to display most premium products for TV, DA and MX
• Using NERP system to submit plan proposals for each project while using BQMS to issue POs to start bidding in order to select vendors for production.
• Prepare and work on layouts, 3D design, Technical drawings, civil drawings and BOQ for each project. In addition work with procurement for jobs evaluations for each vendor to get best prices and improve vendor pool to get best quality and meet deadline for each project.
• Reporting for each project before and after besides having a proper flooring plan as required for each division.
• Coordinate with brand marketing for awareness digital & ATL campaign awareness for own channel shops to attract all customer.
IR, OR Market VD
Core function:
Market Analysis, shops branding, merchandising, managing SFMT, Retail operation, display guide line and detailed reporting.
Job responsibilities:
• Full market analysis for Levant countries in regarding TV products on weekly basis
• Budgeting planning proposals for shops empowerment Quarterly
• Enhance Samsung shelf share & sales Share in the hyper and open market
• Team management, salaries, evaluation, training and merchandising team
• Maintain excellent relations with distributor, dealers and whole sales
• Systematic approach with the distributor to discuss all market issues.
• Full awareness of competitor activities and offer in the market.
• Weekly meeting with AV department on weekly basis to discuss market share and display to act accordingly.
• Control all retail operations and merchandising team with high systematic approach to get fully enriched market feedback.
• Ensure applying the guide line for AV and TV display.
• Monthly reports indicating sellout Qty by segment and shops ranking
• Increase awareness of smart TV features and profits for our dealers
• Conduct market visits for all regions to review the VOD.
• Responsible of main key account in the market and managing retail operation in the market ( Disty - Dealer - end user) in regards of services, quality of sales and RRP.
● Control all RFQ processing & ensure organization Terms & conditions.
● Review all quotations according to customer’s requirements & market competition
● Review the calculation, proposals, terms & conditions, specifications and all charges
● Grant certain margin of profit for the company in parallel with market competition
● Make sure that the sales team is following up with the client for positive response to gain more Pos
• Dealing with enquiries, quotations and tender requests
● Reporting awarded & lost biddings status.
• Track record of meeting tight deadlines.
• Assisting in implementing the sales strategy as set by the Division head, and in association with the contractors; including strategies for encouraging repeat business and up-selling.
• Collaborates with commercial director in establishing and recommending the most realistic sales goals for the company
• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
• Identifying and exploiting business opportunities with both new and existing customers
• Accurately assessing a customer’s needs & requirements.
• Creating innovative ways in which to build business from individual accounts.
• Dealing with enquiries, quotations and tender requests on daily basis
• Enhance Proactive about pursuing extra sales.
DETAILS OF FUNCTION:
• Performs sales activities on major shops, channels and negotiates sales business Targets in consultation with commercial director.
• Manages personnel and develops sales and sales support staff.
• Reviews progress of sales roles throughout the company.
• Accurately forecasts annual, quarterly and monthly Net Sales
• Develops specific plans to ensure Sales growth in all company’s products.
• Provides quarterly results assessments of sales staff’s productivity.
• Coordinates properly company resources to ensure efficient and stable sales results.
• Formulates all sales policies, practices and procedures.
• Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.
• Collaborates with commercial director to develop sales strategies to improve market share in all product lines.
• Interprets short- and long-term effects on sales strategies in operating profit.
• Holds regular meeting with sales staff.
monitor sales team activities and performance
● planning to increase sales and make campaigns
● check contracts & cash accuracy (quality of sales).
● reporting
● Systematic approach with the employees in addition to the evaluations
Hiring and conducting sessions of training. Motivate to sell, maintain store and communicate with team. Training of new updated services, products, offers & latest devices features.
• Maintaining sufficient inventory and ordering merchandise
• Ensure following sales procedures, rules and policy. In addition, sales have to respect working hours & uniforms.
• Coordinating with all departments to ensure solving customer's problems.
• Keep Your Retail Store Clean and Presentable & monitor daily activities of sales Team
•Build and train sales specialists’ team and develop overall store team.
• Handle and follow up all unresolved inquiries and complaints.
• Ensure achieving the monthly target as per company KIPs.
• Delivery of cash on daily bases using billing system reports.
• Provide detailed reports related new sales, cancelation and net sales.
• Hiring and conducting sessions of training. Motivate to sell, maintain store and communicate with team
• Maintaining sufficient inventory and ordering merchandise
• Monitor daily activities of sales team and daily briefing for their achievements. Check their contract and daily paper process to ensure the quality of customer service and legal side.
•Selling and promoting company's products services that meets customer's specific needs.
•Provide pro-active solutions to customers projected problems.
•Handle VIPs services requests in coordination with the VIP sales team.
•Provide all after sales services for the customers.
•Perform changes / service amendments in customer's profile according to the customer's request.
•Enhance black berry services & other services for VIP customers.
•Handle and follow up all unresolved inquiries and complaints.
•Provide quick solutions of problems to front liners.
•Provide detailed reports related to all Mobile COM centers to the Shop Manager as per request.
•Train employees on any new offer and do training to new comers regarding Mobile COM applications and systems.
•Assisting team leader in the daily delivery of cash
- Ensure achieving business target
- develop the team & support them by giving the needed training
- ensure certain margin of profit
- monitor sales procedures & apply rules
- merchandising clearance
- stock management & cash reconcilliation
- Sales report on weekly basis
- providing after sales activities & ensure customer statisfaction.
-Selling and promoting company’s products
-Supervision all food preparing process
-Increase customer satisfaction level
-Reduce waste food and stock issues
-Stock management & cash reconciliation
-Team management & training new staff
B.A. Degree in French literature (major) University of Jordan Jan - 2002 Amman - Jordan