Deputy CEO
Al Mahmal Development Co. (Ltd.)
Total years of experience :24 years, 10 months
Deputy Chief Executive Officer at Al Mahmal Development Co. a holding subsidiary of SEDCO since 1988. www.almahmalcenter.com
Key Responsibilities:
✓ Supporting in defining the company vision/mission and achieving targets.
✓ Directly responsible to assists in the overall management and performance, including development and investments.
✓ Control over budgeting and financial planning, contract compliance, accounting and fiscal management, HR, recruitment selection, and evaluation of the Senior Management Team.
✓ Working closely with CEO and is assigned projects and line authority by the CEO and representing in his absence.
Chief Operating Officer at Al Mahmal Development Co. a holding subsidiary of SEDCO since 1988. www.almahmalcenter.com
Highlights:
✓ Led efforts to source, negotiate and complete an acquisition transaction of a new investment, with NNN representing 58% additional to the company’s current average profit .
✓ Successfully developed and implemented the 3 year business plan, resulting in a raise in average rent
per square meter in the mall by 29% by end of 2014, while raising the occupancy rate from 98% to 100%.
✓ Implemented 5 years tenant mix strategy to raise the average rents per square meter to 25% in 2020, with new tenant mix matching market trends.
✓ Implemented effective relationships with government and authorities .
Key Responsibilities:
✓ Managing diverse company operations relating to the HR, Finance Marketing, Operation/Maintenance, Legal and Public Relations departments.
✓ Performing market research and competitor analysis, developing strategies for market penetration and creating new accounts.
✓ Providing training and mentoring to staff, monitoring staff performance and reporting to management .
Manager at Al Mahmal Shopping Center in Jeddah, a major landmark being one of the oldest and most prestigious shopping centers in Jeddah. www.almahmalcenter.com
Highlights:
✓ Gained promotion to COO in 2013.
✓ Played a pivotal role in achieving 21% above target in first year of work.
✓ Enhanced communications with key retailers, bringing more well-known international brands into the mall’s tenant mix.
✓ Efficiently reduced total costs by 1.7%, despite escalating prices.
Key Responsibilities:
✓ Management responsibilities for the entire Al Mahmal complex including shopping center: building with 7 floors, over 120 showrooms, 50 kiosks, 23 restaurants and a food court; Office Tower: 20 floor office building for National Commercial Bank (NCB); Parking: 7 floor building holding 550 cars.
✓ Spearheading the organizational development process and implementing an effective marketing strategy.
✓ Administering service contracts, evaluating and drafting contracts pre proposal against requirements, coordinating with contractors to ensure compliance with quality standards.
✓ Directing effective merchandising to maximize store profits and optimize customer service levels .
✓ Supervising operation department including maintenance, safety, and janitorial activities in accordance with company policies.
✓ Handling leasing and tenant maintenance, negotiating lease/rental agreements, and overseeing capital improvements.
✓ Participating in designing the mall website and promoting mall events and activities in accordance with policies.
✓ Scheduling meetings with employees, tenants and related parties to maintain and enhance communications.
✓ Keeping pace with new developments and policies/procedures changes to enhance customer service quality.
Saudi Economic and Development Company (SEDCO Holding), Jeddah, Saudi Arabia
Employed by SEDCO, a leading wealth management company with 20+ subsidiaries including Elaf hotels, Al Nahdi Medical Co., Al Mahmal trading, ACEL, Red Sea Mall and Autoworld. www.sedco.com
Highlights:
✓ Gained promotion to Manager - Al Mahmal Shopping Center.
✓ Effectively met very tight deadlines shortly after being hired when the company relocated to new headquarters.
✓ Efficiently initiated policies and procedures for visitors, meet and greet, access control, executives car parking, maintenance complaints, passports handling, consumable purchasing and meeting room reservations.
✓ Played a major role in providing guidance and consultancy from safety firm to develop the building evacuation plan.
✓ Successfully accomplished the building handover from contractor.
Key Responsibilities:
✓ Ensured all equipment including HVAC, elevators, generators, UPSs, CCTV, fire-fighting system were covered by inspections and preventive maintenance contract to provide a safe and fully operational working environment.
✓ Liaised with management and staff, local boards and regulatory authorities in planning and coordinating activities.
✓ Coordinated activities pertaining to security, hospitality, janitorial and safety contracts.
✓ Arranged visa processing, liaised with immigration/ labor department authorities for visa documentation submission and with government authorities for statutory and other registrations, including all required expatriates documents.
✓ Successfully managed prestigious events including company parties and ceremonies in accordance with policies.
✓ Kept pace with technology, upgrading the Building Management System (BMS) and Control Room
Monitoring System.
Customer Relations Manager for UASP, an IT company providing an electronic system for issuing visas. www.gama-ksa.com
Highlights:
✓ Recruited by SEDCO after capably serving as Business Development Manager for GAMA in 2008.
✓ Successfully managed 11 employees with 3 supervisors, improving performance and maintaining a motivated team.
✓ Efficiently directed relationships with 75 local Umra, 125 internal Haj companies and 800 external Umra agents worldwide.
✓ Actively participated in accomplishing the ISO 9001-2000 for GAMA.
✓ Inducted as Quality Facilitator (QF) of the UASP and member of the internal audit team for the company.
✓ Played a pivotal role in managing participation in international exhibition for related business in Dubai, Amman, Istanbul, Damascus and Jakarta and in the company’s negotiations for business deals.
✓ Effectively designed and implemented Customer Relation Management (CRM) system in coordination with the IT team.
Key Responsibilities:
✓ Ensured execution of assigned work within time and cost constraints by maintaining good relationships with government parties including the Ministry of Haj and Saudi consulates abroad.
✓ Pro-actively developed training programs and regularly appraised staff performance.
✓ Analysed existing system to evaluate effectiveness, making recommendations for the adoption of new procedures.
✓ Designed the UASP system integration solution to improve performance.
✓ Sourced candidates and interviewed and recruited prospective employees.
✓ Conducted marketing research and analysis to create marketing plans and streamline existing resources.
✓ Responded to customer inquiries and issues to assure optimal levels of service and continued business.
Hired by Dallah Trans Arabia to serve in General Authority of Civil Aviation (in Airways Engineering/Maintenance Control Centre). www.gaca.gov.sa
✓ Responsible for dealing with disruptions and responding to Y2K issues in coordination with QA/Testing teams.
✓ Designed special calculator for AIRAC (Aeronautical Information Regulation and Control) to identify maintenance schedule date in Visual Basic 5, reviewed anomalies and provided recommendations while maintaining compliance with all authorities.
✓ Monitored maintenance coordination for all facilities, systems and equipment to ensure efficiency and minimize downtime.
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