Senior Account Executive (Brand Management Department – Activations Division)
MBC Group
Total years of experience :14 years, 11 Months
Designation Chronologyu**
• Associate Writer - Saudi Reading & Writing Committee (Drama Production Department), February 2014 - Present
• Senior Account Executive (Brand Management Department - Activations Division), November 2012 - Present
Responsibilities as Associate Writeru**
• Assessing proposals, finalizing scripts and making modifications based on requirements.
• Contributing to drama writing and editing working with a team of writers focusing on constructing a brilliant series.
Responsibilities as Senior Account Executiveu**
Event Management
• Conducting research and presenting detailed proposals for various events encompassing timelines, venues, suppliers, legal obligations, staffing and budgets to potential sponsors prior to finalizing events.
• Building and maintaining productive business relationship with multinational and local brands in telecommunications, automobile, luxury products, merchandise, food and fashion industries for acquiring on-ground sponsorships.
• Selecting and securing venues across 5-star hotels and major government venues on barter deal or discounted rate basis across Saudi Arabia and the United Arab Emirates.
• Tying up with multinational chain stores and major malls across Saudi Arabia in setting up ticket sales outlets aimed at enhancing mutual brand awareness.
Operations Management
• Designing creative briefs and setting up internal communications pertaining to producing promos. Maintaining regular interaction with PR teams aligned to operational requirements.
• Following up with support teams in maintaining various SLA parameters in delivering materials.
• Collaborating with team members in producing entertainment shows, organizing workshops or live demonstrations in hosting public speakers like TV personalities, celebrities, fashion designers, specialists and brand ambassadors.
• Interacting with clients, sponsors, exhibitors, event organizing agency for maintaining seamless operations.
Miscellaneous Activities
• Following up with clients and concerned teams in accomplishing collection targets and maintaining organizational bottom lines.
• Collating feedback from clients for implementing various process improvement initiatives and streamlining operations to enhance operational efficiency.
• Restructuring business strategies based on collated market intelligence on competition and other market trends.
Responsibilitiesu**
• Set up strategic partnerships with various service providers in enhancing luxury experience of organization members.
• Catered to major accounts and collaborated with suppliers in maintaining SLA parameters across activities ranging from daily lifestyle activities to monthly projects.
• Coordinated activities related to activating and participating in bi-monthly costumer’s communication campaign.
• Developed rapport with existing clients and prospects for acquiring new members.
• Assisted members through the registration process and developing personalized profiles aimed at enhancing client satisfaction.
• Collaborated with various restaurants and vendors in designing customized services for various accounts.
• Participated and organized events for various organizations and brands.
• Drafted consolidated reports on members’ habits and trends based on monthly research.
Highlightsu**
• Acquired significant exposure in working as account manager for National Commercial Bank (NCB) and Nesma Holding including production manager for “Beyond Oil” documentary for PIF- (BBC) and in collaborating with British crew for Zain Documentary.
Responsibilitiesu**
• Spearheaded team efforts in seamlessly implementing projects encompassing documentaries, advertisements, short films and event coverage.
• Managed activities related to pre-production, on-ground production, post production, budgeting and other operational issues.
• Interacted with key decision makers across various government departments and the local administration pertaining to statutory and operational requirements.
• Maintained updated documentation encompassing various stages of assigned projects.
• Liaised with clients and other project stakeholders in aligning business requirements to project deliverables.
Responsibilitiesu**
• Collaborated with various support teams in managing pre production activities for maintaining seamless operations.
• Interacted with the producer and director on the ground for effectively resolving operational issues.
• Managed various aspects related to logging, script follow-up and maintained budgetary allocation pertaining to shooting activities in Bahrain.
Highlightsu**
As Producer
• Luccia Bella fashion photography directed by Sherif Terhini and photographed by CharbelBou Mansour.
• Butterfly Me fashion photography directed by Sherif Terhini and photographed by CharbelBou Mansour.
As Assistant Art Director
• Janin D cover insight magazine directed by Sherif Terhini and photographed by CharbelBou Mansour.
• Makeup ad by makeup artist Bouba, directed by Sherif Terhini and photographed by CharbelBou Mansour.
As Wardrobe Manager
• Designer Tony Yaacob fashion show directed by YehiaSaade and Sherif Tarhini.
Responsibilitiesu**
• Interacted with clients for collating and analyzing requirements for aligning with project deliverables.
• Collaborated with the production team in preparing production schedules, effort estimates and in managing day to day production activities.
• Enhanced client satisfaction by effectively resolving issues and rendering qualitative service delivery.
Responsibilitiesu**
• Managed preproduction, shooting and conducting interviews and post production of daily Hollywood News segment for Akher Al Akhbar hit show on Rotana Music channel.
• Prepared scripts and storyboards, guided team members in various preproduction activities.
• Coordinated post production operations and finalized wardrobe designs in role as onsite director.
Responsibilitiesu**
• Assisted award winning designer Mohammed Ashi on producing fashion shows and acquiring new collections.
• Managed administrative support related to researching venues, modelling agencies, crew including managing budget.
• Rendering administrative, secretarial and general support pertaining to day to day business operations.
• Prepared logistics and materials for meetings and maintained minutes of various meetings.
Responsibilitiesu**
• Prepared and maintained wardrobe for styling casts aligned to production requirements.
• Maintained wardrobe budget by optimizing resource utilization.
• Managed labelling, maintenance and cleaning of costumes based on production and organizational standards.
Responsibilitiesu**
• Collaborated with the director on planning, logistics, organizing and scheduling shooting order.
• Involved in script breaking, conducting technical check on equipment for maintaining seamless operations.
• Interacted with the art director pertaining to make-up, wardrobe, props etc.
• Rendered cues, timing and other information to presenters and performers.
Volunteered in students projects on TV Production, Cinematography, Writing for TV and Film, TV Documentary, Directing Technique, Speech Communication, Psychology, Drawing and Design Principles at Notre Dame University; Organized fashion shows for local fashion designers in Beirut. Distinguished for writing, producing and directing short film for the Monaco Film Festival 2008 to rank amongst top 3 students’ films. Professional Development Trainings • English course to succeed the TOEFL exam, University of Central Florida, United States