Waleed Rusheidat, General Manager

Waleed Rusheidat

General Manager

PETROCHEMICAL CONVERSION COMPANY (PCC)

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Executive MBA
Experience
28 years, 8 Months

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Work Experience

Total years of experience :28 years, 8 Months

General Manager at PETROCHEMICAL CONVERSION COMPANY (PCC)
  • Saudi Arabia - Khobar
  • My current job since April 2015

Leading the Business Development organization and Plants capability development targeting over $100M in sales. PCC industrial park is a newly developed Joint venture between Chevron Philips and SIIG and is one of the largest integrated parks in the world with 188k ton annual capacity and $1B in investment. Application markets are Automotive, Electrical component, Medical disposables, Pharmaceutical packaging, Complex Closures, Pipe, and Drip Irrigation.

• Responsibility for Managing the Sales and Marketing functions regionally and globally
• Regional and international partnerships for technology transfer and channels to market
• Responsibility for the Park manufacturing capability development and capacity utilization
• Commercial development and negotiations for Supply agreements, technology transfer, contract manufacturing

Director of Material Science Operations at Intertek Moody International
  • United Arab Emirates - Abu Dhabi
  • February 2013 to April 2015

Aligned the Central Testing Laboratories development strategy with Abu Dhabi Government stakeholders and successfully delivered a scope of work and a commercially viable business and operational plan to include construction materials, building products, precious metals, fire and electrical testing development. A $50M project.
• P/L responsibility for the existing construction lab and for the development of the Electrical and Precious Metals test lab, which includes expansion plans, Capex budgeting, and organizational development
• Program and Task Force management responsibility for laboratory integration and consolidation
• Alignment and development of local and regional business streams into the central testing labs offering

Assistant Vice President International Business Development at Abu Dhabi Basic Industries Corporation
  • United Arab Emirates - Abu Dhabi
  • August 2009 to January 2013

Attracted 10 major US and European plastics manufacturers to co-develop project studies for co-investment in Abu Dhabi for government-owned industrial development and investment company managing over $4B in assets. Captured pursuits of >$450M.
• Devised pursuit strategy for plastics/downstream-Petrochemicals industrial sectors, systemic screening of qualified partners. Delivered 3 feasibility studies for projects totaling $330M, identifying targeted markets, suppliers, detailing project economics and recommendations
• Built extensive coalition with local government agencies and International consultancy firms for FDI prospects. Invested in regional and international events to promote company objectives and champion new investment charter
• Developed plastics industry-specific financial model with simulation capabilities to assess feasibilities and risk. Model used by all studies in 2011 to identify project risks and determine negotiation positions with potential partners
• Directed strategy to focus on industrial segments and minimize market threat from low cost producers, e.g. China
• Repurposed value proposition, redefined engagement principles to allow flexibility in addressing partners concerns and negotiation of Joint Venture terms. Streamlined efficient partner engagement process via stage-gates and timelines
• Advised change of product production portfolio and supplier negotiations on first operational joint venture. Adopted changes eliminated effect of Q1/2011 losses, achieved breakeven in Q2/2011 and earned positive cash flow in Q3/2011
• Negotiated supply and procurement terms with regional resins producers, securing favorable terms from regional resin producers for current and future Joint Ventures
• Define and submit annual development budgets and budget forecasts of ~$3M, achieving planned budget variance of

Global Director- Failure Analysis, Reliability, & Risk Mitigation at JABIL
  • United States
  • June 2006 to August 2009

Managed P&L of >$10M for 5 centers across Asia, Europe, and USA for this USA global electronics and systems manufacturer with over 62 factories in 18 countries. Jabil was named one of Most Admired Companies in 2012 by Fortune magazine. Within 1st year, group generating profit at each regional site.

• Restructured 5 centers to provide regional and global Failure-Analysis/Reliability/Risk-Mitigation services. Group achieved $200+M in cost avoidance via loss prevention in 30% revenue growth y-o-y, increasing operational margins
 Won budget approval of ~$5M from executive team to restructure and upgrade all labs
• Generated >$6M in annual revenue from reliability design and testing services from external customers
• Designed and conducted regular workshops for internal and external customers in WW regions. Presented group’s capability in customer road shows, achieving high visibility for group’s capability and service offering
• Identified Analytical and Reliability testing services opportunities with customers for revenue generation and also early strategic alignment with customer’s product development effectively competing against competitors from lower cost regions
• Developed and negotiated B2B relationships with 3rd party independent testing labs and consulting firms. Established globally an extensive and credible network of 3rd party service providers. Built alliances allowing for just-in-time workload out-sourcing based on internal risk mitigation priorities
• Designed qualitative & quantitative product/process risk assessment methodology and metrics, integrating results into customers’ Service/Design Level Agreements
• Developed & implemented feedback process to improve internal process and design specifications, supplier qualification and development, and BB agreements
 Re-shaped supply-chain agreements and Service Level Agreements (SLA) with suppliers and customers to reduce risk and liability, while strengthening Group’s value proposition for external/internal customers
• Established strong alliance with Universities to support R&D and provide independent expert-witness assessments
• Enabled autonomous operational and decision making structure. Coached & trained each center manager to lead stand-alone service group. Created performance metric system for each lab and for group
• Created global Knowledge management portal for communication, project management & tracking, and data warehouse, enabling user groups to share experiences and also perform autonomous data mining and analysis
• Developed and implemented career development plans and succession planning on global and regional levels
• Assembled and chaired Reliability sub-committee of global Design for Excellence committee. Developed and instituted design for reliability guidelines

Adv. Manufacturing Technology Manager (Americas) & Principal Engineer at Jabil Circuit
  • United States
  • November 2004 to June 2006

• Managed global team of 60 engineers & 5 program managers, with dotted line responsibility for 5 functional departments.
Defined clear project scope and budget of ~$60M. Delivered world’s 1st LED light engine product
Architected global design development strategy: U.S./European design and testing, Chinese subsystem production, and Mexican final assembly, resulting in optimized pilot product launch achieving both cost and time-to-market goals
• Developed several products and process technologies for mission critical products in Surface Mount Technology and micro-electronic testing and manufacturing.
• Initiated Joint Venture with a leading EU optics manufacturer and led IP evaluation
• Led IP evaluation for acquisition of the Italian assets of a large EU based Telecom Network technology provider
• Appointed to IP evaluation committee for a $900M acquisition of an Asian leading global manufacturer of enclosures and engineering plastics

Plant Manager at Reptron Manufacturing Services
  • United States
  • December 2003 to November 2004

Reptron Manufacturing and Design Services is a mid-sized contract manufacturer and ODM provider for high reliability products, with 8 facilities in USA, Mexico, and PRC.

Reporting to the CEO, assigned as interim plant manager for the Tampa facility in 2004. Managed 3 profitable quarters in a period of electronics industry recession.

Responsibilities included managing the production/manufacturing operations P&L, quality organiztion, facilities, procurement, and business units.

Manager-Process & Manufacturing Engineering at REPTRON MANUFACTURING & DESIGN SERVICES
  • United States
  • February 2000 to December 2003

Reptron Manufacturing and Design Services is a mid-sized contract manufacturer and ODM provider for high reliability products, with 8 facilities in USA, Mexico, and PRC.

Reporting to the CEO; responsible for managing design and pilot production services’ P&L, with a $30M turnover.

Achievements include:

• Assigned as interim plant manager for the Tampa facility in 2004. Managed 3 profitable quarters in a period of electronics industry recession
• Assigned project manager to develop and launch a $50M manufacturing subsidiary in China which commenced operations in 2003
• Produced a 50% reduction in engineering support burden by developing a custom manufacturing execution system (MES) deployed in 2002
• $15M scrap reduction in two years by driving companywide process improvement initiatives and projects
• Developed a “Product Life Cycle Management” system which resulted in an ISO 9001 award for design services in 2002
• Successful launch of mission critical new product designs for six defense programs in 3 years
• Brought in $150M in manufacturing contracts through design services

Engineering Manager-New Product Development at Flextronics International
  • United States
  • January 1999 to December 1999

Flextronics International is a leading global supplier of end-to-end product solutions to worldwide customers with over 40 factories in five continents

Reporting to the Americas Business Development Director; responsible for managing new product introduction on the US east coast

Achievements include:

• Successful introduction of Flextronics new home security system, branded by BRINKS to the US market, which is still available today

Partner and Corporate Process and Applicatons Engineer at AMITEK Corporation
  • United States
  • August 1995 to January 1999

AMITEK is a full turnkey design and manufacturing startup company for high reliability electrical and electronic instruments.

Reporting to the founder/President; responsible for developing a Greenfield product design and manufacturing operations.

Achievements include:

• Grew the business from

Education

Master's degree, Executive MBA
  • at Hult Business School
  • December 2015
Master's degree, Mechanical Engineering
  • at Florida Atlantic University
  • June 1996
Bachelor's degree, Mechanical Engineering
  • at UAE University
  • June 1991

Specialties & Skills

Project Management
Business Development
Financial Modeling
Operations Management
Problem Solving
MiniTab
MS Office
MS Project
LabView
Crystal
Project Financial Modeling
Risk Assessment, Management, & Mitigation
International Project Management
Auto Cad, Pro-E, Medussa
Joint Ventures & M&A
LED Light Engine Design and Manufacturing
Micro Electronics Product and Process Development, Semiconductor processing

Languages

English
Expert
Arabic
Expert

Memberships

American Society of Quality (ASQ)
  • Chapter Member
  • June 2005
Project Management Institute (PMI)
  • Chapter Member
  • June 2005
American Society of Mechanical Engineers (ASME)
  • Chapter Member
  • February 1998

Training and Certifications

Training Certificate (Certificate)
Date Attended:
May 2008
Valid Until:
May 2008
IIL PMP training (Certificate)
Date Attended:
April 2007
Valid Until:
April 2007
Training Certificate (Certificate)
Date Attended:
February 2006
Valid Until:
February 2006
Six Sigma Black Belt (Certificate)
Date Attended:
March 2007
Valid Until:
June 2007