Senior Communication Manager
Impact & Echo BBDO
Total years of experience :15 years, 2 months
• Handle the strategic and communication portfolio across categories: General Motors (Chevrolet & Cadillac), Kuwait National Cultural District (working with the Amiri Diwan), Alghanim Engineering, Safat Home, Alghanim Corporate
• Ensure project maintenance within time, budget & optimal profitability
• Grow business & revenues significantly and continuously on all accounts
• Liaise between clients, suppliers & various agency entities
• Establish global understanding of brands, categories & competition
• Manage and train team of executives and interns
• Work on new business acquisition and strategic pitches, including contract and scope of work definitions
• Prepare various reports/presentations and strategic briefs
• Write informative and engaging articles upon research
• Write creative copy, corporate identities and press releases
• Edit business proposals, formal correspondences, and similar documents
• Handled the strategic and communication portfolio across categories Procter & Gamble Hair Care and Beauty Care, Mercedes, Azadea, Luxury Clothing Co., Exotica, Patchi, Hajj Concept
• Ensured project maintenance within time & budget, & optimal profitability
• Grew revenues significantly and continuously on all accounts
• Liaised between clients, suppliers & various agency entities
• Established global understanding of brands, categories & competition
• Managed and train team of executives and interns
• Worked on new business acquisition and strategic pitches, including contract and scope of work definitions
• Prepared various reports/presentations and strategic briefs
• Provided copywriting support on various accounts i.e. Always, Camay, Ixsir, Le Gray, Patchi, Exotica, Lightbox, etc.
• Awarded best HumanKind brief writer, Star Reacher nominations, 1st Runner Up in Leo Lab 3.0 workshop (Digital Training)
• Graduated Summa Cum Laude (grade point average: 3.83/4.0) • Have been on Dean’s List: Sept 2005 – Present • Have financed 75% of college expenses through academic scholarships • Received Presidential Scholarship: One semester student exchange program at Madonna University, Livonia, Michigan, U.S.A. Aug 2007 – Dec 2007 Extracurricular • NDU Student Union Executive Committee: Executive Secretary (2008-2009) • Copywriter:“Active Student List” winning campaigns in NDU elections (2008 & 2009) • NDU Clubs: Computer Science Club, Poetry Club • Madonna University: Gospel Choir, Lyric Theater • Published in Madonna University’s International Magazine & the Detroit Free Press