Wendy Cowell

Senior Account Manager

at Emap Connect

Location: United Kingdom ,
Company Industry: Other
Job Role: Sales
April 2010 - May 2012

Emap Connect - Spring & Autumn Fair Exhibitions: April 10 - Present

Senior Account Manager
• Effectively managed customer relationships with pre-defined high value, important customer base over the Spring & Autumn Fairs both nationally and internationall... See more

Emap Connect - Spring & Autumn Fair Exhibitions: April 10 - Present

Senior Account Manager
• Effectively managed customer relationships with pre-defined high value, important customer base over the Spring & Autumn Fairs both nationally and internationally.
• Created integrated campaigns across Exhibition Space, On-Line and Sponsorship (On site and On Line)
• Created and implemented feature ideas as an extra revenue stream and provided alternative avenues to key buyers for our clients. This included the marketing and budget planning from the implementation stage.
• Worked alongside and mentored junior members of staff through client visits and side by side training.
• Worked closely with Event Director and Managing Director to determine market trends and put in place strategies to capitalize on this.
• Maintained and Increased Customer retention, and ensured that all accounts have an established customer plan and any risk / growth accounts are flagged and have appropriate management plans in place.. See less

Account Manager

at BBC Worldwide - Delicious Magazine

Location: United Kingdom ,
Company Industry: Publishing
Job Role: Sales
August 2009 - April 2010

BBC Worldwide - Delicious Magazine: Aug 09 - April 10 (Reason for leaving: Temporary Contract)

Account Manager
• Dealing and gaining contacts at all West End London agencies, both planners and buyers for Press and On-Line
• Creating integrated campaigns... See more

BBC Worldwide - Delicious Magazine: Aug 09 - April 10 (Reason for leaving: Temporary Contract)

Account Manager
• Dealing and gaining contacts at all West End London agencies, both planners and buyers for Press and On-Line
• Creating integrated campaigns over Display, Creative Solutions and On-Line
• Budgeting & Forecasting revenues from Media and PR agencies
• Managing the flat plan for the whole of the magazine and also the booking schedule for the Delicious website
• Acted as deputy Ad Manager, which incorporated reporting forecasted figures back to the board, dealing with flat plan changes etc
• Built strong relationships with Editorial and Marketing teams on Delicious Magazine for both print and on-line.. See less

Business Sales Manager

at Bounty (UK) Ltd

Location: United Kingdom ,
Company Industry: Healthcare, other
Job Role: Sales
October 2008 - May 2009

Bounty (UK) Ltd: Oct 08 - May 09 (Reason for leaving: Redundancy)

Business Sales Manager
• Creating integrated and creative campaigns which incorporated the 7 different media channels that Bounty work with; Press, On-Line, Experiential, Data, Research, S... See more

Bounty (UK) Ltd: Oct 08 - May 09 (Reason for leaving: Redundancy)

Business Sales Manager
• Creating integrated and creative campaigns which incorporated the 7 different media channels that Bounty work with; Press, On-Line, Experiential, Data, Research, Syndicated Mailings and Bounty Health Network.
• Built strong relationships with top London agencies and at Marketing Director level at client direct.
• Increased spend across my core clients through strategic and creative campaigns, and I was responsible for new revenues from non-core clients which were in line with target audience.
• Working together as part of a creative team across all 7 media channels to generate new ideas for revenue growth whilst sharing best practice.
• Budgeting and forecasting revenues from all core and non-core clients.. See less

Account Manager

at Bauer Media

Location: United Kingdom ,
Company Industry: Publishing
Job Role: Sales
January 2008 - October 2008

Bauer Media - Motorcycling: Jan 08 - Oct 08 (Please note that Bauer bought out Emap, so they are not separate companies)
Account Manager
• Full responsibility for Dealer Account revenues across market leading Motorcycling magazines and websites.
• Impleme... See more

Bauer Media - Motorcycling: Jan 08 - Oct 08 (Please note that Bauer bought out Emap, so they are not separate companies)
Account Manager
• Full responsibility for Dealer Account revenues across market leading Motorcycling magazines and websites.
• Implement sales/creative strategies for the Dealer Account team to increase revenues and to grow existing customer base.
• Liaising with Editorial, Marketing and Event teams and relaying overall plans back to the Dealer Account team.
• Managing the account transition and strategy to online whilst maintaining print revenues.
• Planning Commercial, Sponsorship and Affiliation deals across the Motor Cycle News brand (What Bike?, motorcyclenews.com, Mobile, Data)
• Budgeting and Forecasting weekly revenues and volumes. See less

Account Manager

at Emap Automotive- Motor Cycle News

Location: United Kingdom ,
Company Industry: Publishing
Job Role: Sales
March 2005 - January 2007

Emap Automotive- Motor Cycle News: Mar 05 - Jan 07
Account Manager
• Full responsibility for on-page and online Account Revenues across the Motor Cycle News brand
• Implementing strategies to grow the revenues from the accounts on my core.
• Liaising with... See more

Emap Automotive- Motor Cycle News: Mar 05 - Jan 07
Account Manager
• Full responsibility for on-page and online Account Revenues across the Motor Cycle News brand
• Implementing strategies to grow the revenues from the accounts on my core.
• Liaising with Editorial and Marketing teams.
• Planning Commercial Deals across the Motor Cycle News brand
• Exceeding my targets between 20% and 60% consistently throughout my time at Motor Cycle News.. See less

Bachelor's degree / higher diploma

at The Nottingham Trent University

Location: Nottingham United Kingdom
Completion Date : January 2002

High school or equivalent

at The Rutland Sixth Form College

Location: Oakham United Kingdom
Completion Date : January 1999