Wilbur de Sousa

Feb 2011 - Present
Just BTL Marketing Research
& Consultancies
Dubai, UAE
Business Manager
• The Company expertise's in the business of field /channel marketing,
promoters/in store activations specific to the region that is constantly in flux.
• Reporting to the President of the company, manage accounts of Philips, Fujitsu, and Lenovo.

• 2011-present Instrumental in the Trade Marketing project for Philips Covering
UAE/Oman/Qatar/Bahrain/Egypt
• Main Responsibilities: • Develop, maintain, and extend client relationships.
• Develop deep understanding of client's business in order to customize strategy
plan
• Implement and drive strategies to grow revenue from clients.
• Work with client to establish target goals and objectives.
• Day-to-day client relationship management.
• Find and develop leads and relationships.


• Achievements: • Instrumental in getting new MN Clients on Board. Increasing Company revenue by 40 %.

Feb 2008 - 2011 Feb 2011
Just BTL Marketing Research
& Consultancies
Dubai, UAE
Account Manager
• The Company is a Market leader specializing Retail Channel Management,
FMCG Channel Management and Direct Marketing in Middle East & North
Africa.
• Reporting to the President of the company, I Independently managed accounts of Dell, Intel, and Samsung.
• Appointed as Account Manager for DELL covering
UAE/Oman/Qatar/Kuwait 2009-2011
• Main Responsibilities: • Develop, maintain, and extend client relationships.
• Develop deep understanding of client's business in order to customize strategy
plan
• Implement and drive strategies to grow revenue from clients.
• Work with client to establish target goals and objectives.
• Day-to-day client relationship management.
• Find and develop leads and relationships.
• Manage numerous clients/Customers through daily email/phone interactions.
• Acting as Liaison officer between Merchandiser/ Agency/Client/Outlet
Management/Distributors.
• Ensuring Sales reports/stock reports/Issues/Market feedback is reported to
Client on a day to day basis.
• Achievements: • Instrumental in getting new MN Clients on Board. Increasing Company revenue by 30 %.

Oct 2007 - Feb 2008 Shera Group Dubai, UAE
Marketing Manager


• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future
products


• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Liaison with media and advertising

Sep 2004 - Oct 2007 Arlequin Group Dubai, UAE
Asst.Marketing Manager
• Researching and reporting on external opportunities
• Understanding current and potential customers
• Managing the customer journey (customer relationship management)
• Developing the marketing strategy and plan
• Management of the marketing mix
• Managing agencies
• Measuring success
• Managing budgets
• Ensuring timely delivery
• Developing guidelines
• Making customer focused decisions

Apr 1998 - Jul 2002 Bright Signs & Systems Goa-India, India
Response Executive
• Assisting the Designing team on the specifications of the Client.
• Close sales and maintain presence at all major direct response agencies and clients.
• Travel to key agencies and clients to maintain current business and develop new
business.
• Ensure that positive relations are maintained at all accounts with regular
communication with the client.
• Investigates and resolve escalated customers complaints. Use discretion to resolve
escalated complaints.
• Work with customer services department to investigate and resolve problems.
• Discuss in detail with Manager regularly the progress of key accounts.
• Utilize sales tools to maximize revenue.