Head of Marketing and Business Development
Abdul Latif Jameel Finance
مجموع سنوات الخبرة :12 years, 3 أشهر
- Leading Marketing and Business Development initiatives and project
- Strategy project management
Manages and coordinates business development projects.
• Evaluates and resolves issues that might impact company`s operational excellence.
• Propose and seek best practices to achieve business goals efficiently.
• Researches and monitors existing client base and industry developments and identifies potential business opportunities.
• Works with other departments to establish a design, technology, product development, and vendor strategy.
• Manages business development projects and prepares reports for top management.
• Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.
• Performs a variety of tasks. Leads and directs the work of others
• Be accountable for the successful end-to-end project management.
• Monitor and analyse experience process and provide solutions to resolve bottlenecks to have seamless process.
• Work in close collaboration with other internal teams to identify and prioritize customer experience projects.
• Employ a variety of analysis tools such as best practice surveys to improve customer experiences.
• Gather customers feedback, and design specific practices that can be used to boost customer's benefits to increase customer satisfaction.
• Provide support to related stakeholders to maximize company`s effectiveness.
• Cooperate in any project or assignment that will be reflected directly or indirectly on customer satisfaction and better customer experience.
• Provide initiatives that will improve FSO-Marketing activities and business involvement.
• Manages and coordinates business development projects.
• Evaluates and resolves issues that might impact company`s operational excellence.
• Propose and seek best practices to achieve business goals efficiently.
• Researches and monitors existing client base and industry developments and identifies potential business opportunities.
• Works with other departments to establish a design, technology, product development, and vendor strategy.
• Manages business development projects and prepares reports for top management.
• Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.
• Performs a variety of tasks. Leads and directs the work of others
• Be accountable for the successful end-to-end project management.
• Monitor and analyse experience process and provide solutions to resolve bottlenecks to have seamless process.
• Work in close collaboration with other internal teams to identify and prioritize customer experience projects.
• Employ a variety of analysis tools such as best practice surveys to improve customer experiences.
• Gather customers feedback, and design specific practices that can be used to boost customer's benefits to increase customer satisfaction.
• Provide support to related stakeholders to maximize company`s effectiveness.
• Cooperate in any project or assignment that will be reflected directly or indirectly on customer satisfaction and better customer experience.
• Provide initiatives that will improve FSO-Marketing activities and business involvement.
Outline workflow processes to increase the efficiency of the marketing organization
Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.
Works effectively as part of a multi-disciplinary Marketing and Communications team to communicate, coordinate, and integrate Marketing and Communications, and apply best-in-class practices to all efforts.
Develops opportunities to add additional value to other department initiatives including Internet Marketing, Direct Marketing, Trade show Development, etc.
Participates in regular strategy meetings and develops new programs and initiatives that are designed to further Maxim’s mission.
Provides feedback and best practices to the Marketing support team on a consistent basis.
Demonstrated success supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the business and all clients.
Execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.
Provide assistance to regional marketing managers to execute marketing programs
Develop a lead nurturing program strategy and monitor ongoing campaigns
Monitor all processes and implement improvements to enhance marketing productivity
Assists in theme and content development for a variety of projects.
Reviews various Marketing materials and make recommended edits.
•research clients' products, services, plans, competitors and target markets
•meet clients for briefings and present proposals to clients for approval
•brief agency colleagues, and work with them to plan and implement the best advertising solutions for the client
•ensure that projects are completed on time and within budget. Long hours are common, and advertising staff are expected to work flexibly to meetproject deadlines.
•Advertising account executives are office-based. They travel frequently for meetings, and may be expected to socialise with clients.
•meeting clients to discuss strategy and report on progress
•responding to clients' requests as they arise
•taking part in pitches for new contracts
•quick to absorb and analyse large amounts of information
•enthusiastic, energetic and imaginative
•approachable, outgoing and diplomatic
•a clear communicator, in person and writing
•able to present ideas with conviction
•highly organised and flexible
•good with figures
•IT literate
•comfortable working as part of a team
•skilled at negotiating and motivating others
•commercially aware
•smart in appearance.
Account management department, managing and controlling clients accounts in the agency, and done some rotations in other departments such as creative, production and media.
Graduation Project: "Measuring the Impact of Internet Service Quality on Customer`s Satisfaction in Hotel Industry" Advertising and Media Campaign Project: Launching an advertising campaign for Harley Davidson Egypt, using several advertising appeals through all suitable media channels. International Marketing Project: From A to Z, Getting a franchisee from Wall-Mart USA and conduct each step from the scratch and performing every necessary customization to fit the market in Egypt. Marketing Channels Project: Building the distribution channel for Chipsy to insure effective exposure and best delivery status of the well know brand in suburban Egypt locations plus the major cities. Media press for children: Finding the most cost effective way to market and promote a children magazine in Egypt along with a sponsor that can be smartly considered and finding a win-win situation. Buyer Behavior Project: Defining the expected behaviors from consumers toward a specific product and how marketing change a certain behavior positively and negatively. Business and Government Relations Project: Stating all kind of modern interactions between governmental sector, private sector and non-profit organization and how their cooperation would benefit all the parties along with stakeholders. Integrated Marketing Communication Project: Selecting the most effective marketing and public relations tools and using all these tools in a way that would positively have an impact on the product along with measuring the impact on the target segment audience.