Head of Marketing - MENA
Beon-IT
Total years of experience :12 years, 1 Months
• Define and implement a strategic region-specific marketing plan for SAP solutions.
• Define marketing goals and KPIs (Lead gen, impressions, content Marketing...)
• Use omnichannel marketing best practices (LinkedIn, Facebook, Twitter, SEM, SEO...)
• Track marketing campaigns and determine the most successful ones (Sem Rush, Google Analytics, and Google Tag Manager)
• Prepare and present reports on campaign success and deliverable
• Plan and host online and offline events (webinars and Live demos for corporations)
• Managed internal digital demand generation campaigns and team to drive brand consistency and best practices.
• Achieved more than 200 % ROI by developing and integrating targeted online lead generation programs, including email campaigns, SEM, paid campaigns and telemarketing.
• Aligned activities with SAP partner marketing manager by coordinating activities and budgets.
• Report directly to CEO on weekly base.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to the storefront
Deploy successful marketing campaigns and implementation from ideation to execution
Design digital media campaigns aligned with business goals
Create and constantly updated the company's website using (Wix and then migrating to WordPress)
Establish digital footprint to boost brand awareness
Maintain a strong online company voice through social media
Manage design team and organize task schedules and reports.
Strengthen product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases for the retail market to maximize outreach.
Leveraged industry trends and competitive analyses to improve customer relationship-building.
Conducted qualitative and quantitative market research with Leo Burnett and Ipsos stats to rationalize category and segment opportunities.
Grew business sales by 39% in a year.
Worked on Games Like Action anime and Ohfoora from A to Z my tasks were the following:
Brain storm with my team to decide on the game’s look and spirit
Work closely with outsourcing campaigns in order to embody the game ideas (visually and sound)
Day-to-day execution of user acquisition campaigns in the paid and mobile arenas
Build out new campaigns based on learnings and opportunities for growth
Develop and run tests on both the ad and landing page creative to improve channel performance
Create and maintain daily spend and revenue actuals
Work on creative to identify campaign elements essential for success
Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns
Working on Projects for KSA, Qatar, UAE, Egypt & Lebanon
• Plan, execute, control and finalize marketing projects/promotions according to strict deadlines
• Plan and schedule project timelines and milestones using appropriate tools
• Track project milestones and deliverables
• Oversee quality control
• Effectively communicate project expectations to team members
• Develop and deliver weekly reports, proposals and requirements documentation
• Managing Social media related to each Exhibition
• Managing the internal communication between all departments (design, marketing, sales, etc.) and partner offices (Saudi and Lebanon)
• Design & conduct Surveys for the exhibitions in order to receive feedback concerning uncovered answers and to Compare results.
• Main and responsible contact of external communication (IMS, Project Managers...)
• Reporting to the Head of Department
Hatch Genuine Ideas
Account Executive
Working on Samsung, Chetraco, Alamco, Rise properties, Federal Bank, Africa International
Group, Abed Tahan, Barista, Café Daniel, Golden Foods, Nai Lingerie accounts
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Working with account planners to devise a campaign that meets the client's brief and budget
• Briefing the creative team who will produce the adverts
• Negotiating with clients, solving any problems and making sure deadlines are met
• Checking and reporting on the campaign's progress
• Keeping in contact with the client at all stages of the campaign to insure effective flow
• Presenting campaign ideas and costing to clients
• Managing the account's budget and invoicing the client
• Making 'pitches' to win new business
• Updating client's Social media page (facebook and Twitter), interacting with page follower and replying to all their questions.
Hilti International Oct 11-Oct 12
Market Sensing Specialist
• GDP/ Dynamics: Worked on data cleaning and delivered HRP matrix
• Market Sensing: Implemented agreed sensing roadmap in coordination with local marketing
• Fact base: Implemented best practice process and set up prospect sales integration. Reviewed and provided feedback on country specific data and delivered it with given template
• Fair Pricing: Ensured fair pricing templates are ready for data migration in addition to implementing pricing structure and process in cooperation with management
delivered it with given
template
• Fair Pricing: Ensured fair pricing templates are ready for data migration in addition to implementing pricing structure and process in cooperation with management.
Notre Dame University, Louaize, Lebanon Feb 07-Jun 10
BA, Advertising and Marketing
Saint Coeur School, Hadath. Lebanon Oct 91-Jun 06
Lebanese Baccalaureate
