Area Marketing manager
vlcc health care ltd
Total years of experience :14 years, 1 Months
• Corporate Client Visiting & Alliance handling and maintaining good relationship
• Responsible for BTL and ATL marketing activities at a Regional level
• Implementation of overall marketing & communication plans at the Area level, in alignment with company’s strategic objectives.
• To handle a team of sales heads/ promoters involved in direct selling of products and services.
• Drive marketing investment in region through Franchises in-line with business strategies.
• Effective management and allocation of Quarterly marketing Budget and ensure 100 % spending to maximise ROI
• Identify new business development opportunity and release the same through cross functional team.
• Identify new business trends, track competition business and plan counter tactics to gain share.
• Plan and Manage Quarterly Marketing calendar for direct and franchise outlets
• Planning and implementing marketing programs for lead generations, brand awareness and preference building along with franchise outlets as per timeline and budgets.
• Ensuring right content development for various services and product line in alignment with cross functional team.
• Responsible for Corporate sales and alliance management.
• Team Handling and sales supervision
• Spearhead Events and on ground promotional activities, Joint promotions with other Brands, Institutional Sales etc with a view to increasing footfalls at centres and achieving respective Centre’s sales targets.
• Managing new Centre launches and new service introductions.
• Mapping of catchment areas.
• Driving the CRM initiatives for the Area / Region.
• Monitor effectiveness of marketing campaigns in terms of revenue generation, reach & walk-ins.
• Execute internal and external Branding of centres as per the guidelines and ensure that the same is well maintained and up-to-date.
• Overall accountable for Business Development at Regional Level
• Accountable for handling Sales Team and imparting training to them as per the latest market trends
• Maintaining and updating records of promotion, sales tasks and payment transactions
• Monitoring customers’ needs and studying trends in demands to make plans for future sales
• Performing market research to determine the most effective ways to sell and promote the product
• Coordinating with the Design Team to effectively present the product or product line
• Actively taking part in different shows and exhibition for promoting the brand of the company
• Managing inventory for the showrooms and flagship stores of the company located in Hong Kong and Mainland China
• Identifying new trends and concepts from the market and developing new concept and designs for driving sales
• Assisting the Production Department for the timely delivery of the finished goods
• Drafting weekly, monthly Sales Reports for management
• Led B2B Sales of CAD CAM Software’s and Jewellery Manufacturing Machines
• Deftly handled main clientele including SME’s
• Mapped the entire Northern Region for the purpose of Sales and successfully attained the given targets
• Implemented branding & promotion strategies of the company
• Carried out BTL Marketing activities for the company
• Extensively worked on 2 CRM Software’s namely Sales Force and ERP Solutions
Highlights
• Got awarded as the Best Performer (Newcomer)