Yasmin Abdelazim, MARKETING DIRECTOR

Yasmin Abdelazim

MARKETING DIRECTOR

EGICS Developmen

Location
Egypt
Education
, Certified of RITI
Experience
20 years, 2 months

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Work Experience

Total years of experience :20 years, 2 months

MARKETING DIRECTOR at EGICS Developmen
  • My current job since April 2022

EBNY Real Estate Development (Ajaweed Mall, New Way Mall)
•JD Holding (Riverside New Capital)
•Jebal Real Estate (Blue Heights Bait AL Watan & Narges)
•PRP "Broker" (many projects in New Cairo, New Capital & Mostakbal city)
•Buildera Development (residential projects in New Cairo)
•Access Development (residential projects in New Cairo) MARKETING DIRECTOR EGICS Development / April 2022- Present
Create & develop marketing plan
Developed new promotional campaigns to create brand awareness campaigns.
Pitch outdoor campaign ideas.
Research competitors to stay current with similar products or services on the market
Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
Create and maintain a successful brand and image that attracts customers to the product or service
Event Management
Building marketing budget plans with high ROI, and continually analyze sales numbers.
Recruited, hired, and trained marketing team members.
Develop communications strategies and creative tactics.
Evaluate the efectiveness of communications strategies and tactics, report on progress internally, and quickly refine as necessary;
Draft or review press releases, media advisories, background memos and other communications materials;
Coordinate with partner organizations on rapid response and other communications strategies.
Build and maintain relationships with journalists, producers, and editors;

MARKETING DIRECTOR at IC Group
  • Egypt
  • January 2012 to April 2022

Create & develop marketing plan
Developed new promotional campaigns to increase sales revenue including annual digital marketing plans.
Review current marketing trends and advertisements to determine the efectiveness of diferent styles and strategies
Research competitors to stay current with similar products or services on the market
Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
Create and maintain a successful brand and image that attracts customers to the product or service
Develop marketing strategies for new products or services that comply with current company standards
Event Management
Building marketing budget plans with high ROI, and continually analyze sales numbers.
Communicate with international entities for partnership "Franchise".
Be the spoke person with multinational entities worldwide.
Recruited, hired, and trained marketing specialists.
Managing a team of online advertising activities.
Develop communications strategies and creative tactics.
Evaluate the efectiveness of communications strategies and tactics, report on progress internally, and quickly refine as necessary;
Draft or review press releases, media advisories, background memos and other communications materials;
Coordinate with partner organizations on rapid response and other communications strategies.
Build and maintain relationships with journalists, producers, and editors;
Pitch story ideas and facilitate interviews with organization spokespersons.

DIGITAL MARKETING MANAGER at QATAR
  • Egypt
  • January 2011 to January 2012

REGENCY GROUP HOLDING - QATAR Job duties:
•Create & develop online business marketing plan
•Create, Manage & monitor Social media networks "twitter, facebook, google plus, youtube, dig & linkedin" for group' companies.
•Manage & create Social Media strategy for Regency Group Holding
•Manage Social Media Marketing channels
•Online media monitoring & auditing for all companies of the group
•Posting news about us & our products to keep our customers updated & in the mean time trying to accomplish greater brand awareness, conversions, or brand engagement.
•Monitoring company websites "8 website" & reporting errors, sending updates
•Engaging users via all social media channels
•Search Engine Optimization, Search Engine Marketing & Social Media Marketing
•Analysis & reports about "Page rank, Unique visitors, Trafic analysis, Website domain analysis, Back link analysis, Keyword ranking analysis, Online brand presence analysis & Visitor demographic break down analysis"
•Managing Keywords and meta tags for website of all companies of the group
•Weekly and monthly Newsletters
•Google Analytic, Google ADWords campaigns, Google Web master Tools.

E-marketing Manager at EGYPTO-SOFT
  • January 2009 to January 2011

2007 - Dec 2008

E-marketing Coordinator at T.E.N Tours
  • January 2002 to January 2007

Education

, Certified of RITI
  • March 2023

Master's degree, MBA
  • at @Rome Business School
  • January 2021

Master's degree, Master Of Business Administration
  • at @Rome Business School
  • January 2011

Bachelor's degree, Bachelor of Tourism studies,
  • at Faculty of Tourism & Hotels, Helwan University
  • January 2002

Social Profiles

Personal Website
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Languages

English
Expert