Youssef ASSOU, General Manager

Youssef ASSOU

General Manager

CTPC

Location
Morocco - Casablanca
Education
Master's degree, MBA
Experience
21 years, 2 months

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Work Experience

Total years of experience :21 years, 2 months

General Manager at CTPC
  • Morocco - Casablanca
  • My current job since January 2015

- Develop and implement strategies for revenue and profit growth (50% turnover growth within two years)
- Assume profit and loss responsibility for the company
- Directing various business departments to ensure the smooth running of the company
- Develop high-level key client relationships to grow customer base by 150%
- Resolving contractual and commercial issues and disputes
- Developing positive direct relationships with key business contacts
- Improved and maintained CSI through the implementation of proactive, customer-oriented sales and service management techniques
- Ensuring that best practice is followed in safety, legality and quality of service: oversee processes for quality management : under ISO17025 Accreditation
- Developing and supporting a cross functional culture of continuous improvement.
- Recruit, develop and performance manage staff to establish a top performing team

Business Development Manager at Technical Centre of Plastic and Rubber (CTPC)
  • Morocco - Casablanca
  • January 2008 to January 2015

- Maintain strong relationships with key contacts in existing accounts and develop new accounts
- Develop incentive and marketing programs for customers
- Business prospecting and bidding
- Provide quotes on major projects and manage account transitions
- Liaise between the technical team and clients, as well as senior management and stakeholders
- Assessment committee member of bid to tender of the technical equipment and assistance of CTPC according to European Union procedures (10M€)
- Managing a technicians team, by checking out the application of described procedures by standards and the deadline recommended by the client

Senior Consultant / Head of Technical Department at Technical Centre (CTPC)
  • Morocco - Casablanca
  • January 2005 to December 2008

- Senior consultant of National Agency for the Promotion of SMEs (ANPME)
- Assist companies (especially SMEs) in their projects: Quality improvement, organisation, Strategy definition, Investment assessment.
- R&D Project Manager: Development of new plastic product and raw materials
- Project Manager of several projects financed by international institutions: European Union, Spanish Cooperation, GIZ, European and Moroccan funds…
- Develop management tools to measure and analyse financial and operational information (Financial ratios, KPI, sales forecasting platform, product pricing, and management reports).
- Provide technical inputs in the field of financial analysis, budgeting and results reviews, project design and implementation, monitoring of projects.
- Day to day management of engineering team including work allocation, recruitment, budgeting etc.
- Project manager of the Accreditation self-validating supplier Renault.

Project Manager at Quality and market surveillance authority / Ministry of Trade and Industry
  • Morocco - Rabat
  • January 2003 to January 2005

- Managing Technical Committees of Standardization works to draw up new Moroccan standards
- Project manager in charge of collaboration with foreign organizations (international cooperation)
- Elaboration of a promotion and training program on the health and safety management.
- Preparation of weekly and monthly reports to the senior manager

Education

Master's degree, MBA
  • at Paris Dauphine University and IAE de Paris 1 – Sorbonne
  • July 2012

MBA International Paris

Master's degree, Finance
  • at Institut Supérieur de Commerce et d'Administration des Entreprises (ISCAE)
  • May 2011

Master of Finance

Master's degree, Mechanical design and manufacturing
  • at Ecole Mohammadia d’Ingénieurs (EMI)
  • August 2002

Engineer in Mechanical design and manufacturing

Specialties & Skills

Management Consulting
Strategy Development
Funding
International Trade Development
MBA Finance
Marketing strategy
Corporate and market finance
Process Improvement
Preparing financial and technical proposals
Project Management

Languages

Arabic
Expert
French
Expert
English
Expert

Training and Certifications

THE DALE CARNEGIE COURSE (Certificate)
Date Attended:
May 2017
Quality Infrastructure Development in Support of World Trade (Training)
Training Institute:
The Swedish Board for Accreditation and Conformity Assessment (SWEDAC)
Date Attended:
October 2013
Lead an internal auditing (Training)
Training Institute:
Centre Technique des Industries Mécaniques (CETIM): Paris, FRANCE
Date Attended:
October 2007