Total Years of Experience: 33 Years, 1 Months
November 2019
To Present
Consultant
at Y Consulting LLC
Location :
United States - Missouri
Communications Consultant based in Thailand, operating worldwide
August 2013
To June 2019
Manager Branding & Communications
at Etihad Airways
Location :
United Arab Emirates - Abu Dhabi
Implementing our new brand Identity.
Developing and evolving new brand elements.
Ensuring that all piece of communication are in par with the branding guidelines.
Creating new campaigns and designs for events, exhibitions, roadshows, conferences, promotions, etc
Managing a team of designers to deliver high quality work within tight deadlines.
Developing processes to increase the team efficient and improve on the quality of deliverables.
Managing brand and graphics projects, and ensuring they exceed the expectations.
Developing and evolving new brand elements.
Ensuring that all piece of communication are in par with the branding guidelines.
Creating new campaigns and designs for events, exhibitions, roadshows, conferences, promotions, etc
Managing a team of designers to deliver high quality work within tight deadlines.
Developing processes to increase the team efficient and improve on the quality of deliverables.
Managing brand and graphics projects, and ensuring they exceed the expectations.
April 2012
To August 2013
Founder & Publisher
at Rhetorical Ratatouille
Location :
Thailand
Created and manage an online publishing house under the label "Rhetorical Ratatouille"
Ratatouille is a French dish from the South of France that mixes a lot of different vegetables. It is a tasty and healthy meal.
Our concept is simple: we are publishing anything that is written with a good taste and style, and that is healthy for the spirit or for the body.
If you have a document that you want to have published and distributed online (our distribution network includes Apple, Barnes & Noble, Amazon, Kobo and others), we will do that for a very low nominal fee (as long as it passes our quality standards) + give you royalties on the proceeds of the eBooks.
At the moment we publish in French and English but more languages are to be added to the list shortly.
Contact me for more details.
Ratatouille is a French dish from the South of France that mixes a lot of different vegetables. It is a tasty and healthy meal.
Our concept is simple: we are publishing anything that is written with a good taste and style, and that is healthy for the spirit or for the body.
If you have a document that you want to have published and distributed online (our distribution network includes Apple, Barnes & Noble, Amazon, Kobo and others), we will do that for a very low nominal fee (as long as it passes our quality standards) + give you royalties on the proceeds of the eBooks.
At the moment we publish in French and English but more languages are to be added to the list shortly.
Contact me for more details.
January 2007
To August 2013
Branding & Advertising Consultant
at Froggystyle
Location :
Thailand
Providing expertise to companies on a short or long-term basis and assisting them in their branding and advertising efforts.
Credentials:
For McCann Algeria, participated in a major pitch for ORASCOM Algeria (mobile phone operator) as creative support, pitched and won DANONE Biscuits, developed a campaign for NESTLE (Nido), and gave creative input for some work on AIR ALGERIE.
For McCann Morocco, developed a campaign against software piracy for MICROSOFT.
For McCann Tunisia, developed a campaign for TUNISAIR (airline).
For GMASCO Dubai, worked on a pitch for DUBAI ISLAMIC BANK.
For PLUG Communication, conceived a series of campaigns for MARRIOTT
For TJS, created their new corporate identity
For BTEC, created their new corporate identity
For Costra, created their new corporate identity
Credentials:
For McCann Algeria, participated in a major pitch for ORASCOM Algeria (mobile phone operator) as creative support, pitched and won DANONE Biscuits, developed a campaign for NESTLE (Nido), and gave creative input for some work on AIR ALGERIE.
For McCann Morocco, developed a campaign against software piracy for MICROSOFT.
For McCann Tunisia, developed a campaign for TUNISAIR (airline).
For GMASCO Dubai, worked on a pitch for DUBAI ISLAMIC BANK.
For PLUG Communication, conceived a series of campaigns for MARRIOTT
For TJS, created their new corporate identity
For BTEC, created their new corporate identity
For Costra, created their new corporate identity
October 2006
To January 2007
Associate Creative Director
at Intermarkets Advertising
Location :
United Arab Emirates
Mainly worked on pitches like ABYAT (megastore), branding (HAYAT real estate) and on creative campaigns for regular brands such as LACNOR, APPLE, OMNIYAT (real estate), IDO RAK (investment Departement Office of Ras Al Khaima), NBAD (bank), Abu Dhabi Duty Free, ROTANA (hotels), PINAR
April 2004
To October 2006
Creative Director
at McCann / Promoseven
Location :
Saudi Arabia - Jeddah
Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SAMSUNG, SAVOLA, VW, JOHNSON & JOHNSON, MOBIL, TETRA PACK, ARAMEX…
Key instrument for pitching for strategic clients in Saudi Arabia including ART, ARLA Foods, SAUDI AIRLINES, GOLD GYM, AL TAZAJ, AL FOZAN, AL JAZEERA Paints, LEVITRA, LINGO, QUACKERS, ULKER, DABUR VATIKA, CITY STARS, ARAMEX, GAZZAZ...
Key instrument for pitching for strategic clients in Saudi Arabia including ART, ARLA Foods, SAUDI AIRLINES, GOLD GYM, AL TAZAJ, AL FOZAN, AL JAZEERA Paints, LEVITRA, LINGO, QUACKERS, ULKER, DABUR VATIKA, CITY STARS, ARAMEX, GAZZAZ...
January 2002
To April 2004
Art Director
at Crayon de Soleil
Location :
France
Conceived and created ads and web sites for regional and international companies like UNIAL (exclusive distributor for Unilever in Algeria), DELTA 360 (art foundry), LYTHOS (archeology), VIVI BIGOUDI (hair dresser)...
March 2000
To November 2001
Art Director
at Saatchi & Saatchi
Location :
Morocco
(Ghazi and Nebil Karoui)
Conceived and produced many advertising campaigns (TV, outdoors, POSM, press, web…) for PROCTER & GAMBLE (ACE, ARIEL, PANTENE, HEAD & SHOULDERS) in North Africa, as well as for the mobile phone operator MEDITEL (TELEFONICA) and ALGERIECOM.COM.
Conceived and produced many advertising campaigns (TV, outdoors, POSM, press, web…) for PROCTER & GAMBLE (ACE, ARIEL, PANTENE, HEAD & SHOULDERS) in North Africa, as well as for the mobile phone operator MEDITEL (TELEFONICA) and ALGERIECOM.COM.
January 1999
To March 2000
Marketing Director
at Protecrea
Location :
France
Protecrea was an internet start-up offering online copyright services for authors and artists.
Conserver le monopole de sa création, de sa production et de son originalité reste une des volontés premières des décideurs. Mais si ce souhait semble être exaucé en matière de propriété industrielle, celui-ci demeurait plutôt flou s'agissant de propriété intellectuelle. Avant qu'intervienne Protécréa.
http://www.creascope.net/contenu/trajectoire/010913.php4?pr=1
Conserver le monopole de sa création, de sa production et de son originalité reste une des volontés premières des décideurs. Mais si ce souhait semble être exaucé en matière de propriété industrielle, celui-ci demeurait plutôt flou s'agissant de propriété intellectuelle. Avant qu'intervienne Protécréa.
http://www.creascope.net/contenu/trajectoire/010913.php4?pr=1
January 1991
To December 1998
Studio Manager / Editor
at SCOOP / Au vent des Iles - Tahiti
Location :
France
Successfully implemented and organised a book publishing department within the company (formerly specialised in prepress). Developed the book catalogue. Actively participated in the management of the company. Controlled and participated in the production line, both on publishing and prepress. Monitored a network of sub-contractors in South East Asia (printers and photoengravers).
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